It's been a while since we released Digital marketing 101, so we figured it was time for something new and exciting. Enter Mobile Marketing 101, a 13 part series that will introduce you to the exciting new world of Mobile - its opportunities and limitations, its key concepts and loads of info on how to implement a Mobile Marketing Strategy. We'll be releasing chapters fortnightly via our newsletter, so sign up to ensure that you get each new chapter as soon as it's been released.
- What is Mobile Marketing?
In this, the introductory chapter to our latest 101 series, we will take you through what Mobile Marketing involves, some facts and figures and introduce you to some of the concepts we'll be covering in this 13 part series.
- Pros and Cons of Mobile Marketing
In this chapter, we take a look at the advantages and disadvantages of Mobile Marketing as well as some case studies of campaigns where Mobile Marketing succeeded.
- Mobile Handsets: Basic, Feature and Smartphones
In this chapter, we look at the three categories of mobile phones that are available to consumers. We examine the features and functionality of each which helps us understand the channels we can use for marketing.
- Mobile Technologies: SMS, MMS, USSD and Bluetooth /Wireless /Infrared
In this chapter, we will be introducing and discussing the messaging and information platforms available as well as the data channels which deliver these services.
- Mobile Technologies: Popular Mobile Operating Systems and Applications
In this chapter, we take a closer look at the common operating systems, mobile applications and widgets which provide valuable functions and open the door for mobile development.
- Mobile Websites (Mobisites), Mobile Web Standards and Mobile SEM
In this chapter, we will be looking elements which make a good mobile website from the perspective of a user or search engine, as well as at the similarities and differences between mobile SEO and PPC and traditional Search Engine Marketing.
- Reaching a Mobile Audience
Chapter 7 covers advanced tactics in reaching a mobile audience, from coaxing a passer-by to diverting traffic between devices.
- Mobile Social Networking and Gaming
Social networking and online gaming have changed the way that people communicate and are entertained globally. With mobile devices, it’s only natural that these technologies will be made compact and concise for streamlined access while out and about.
- The Mobile Wallet
The mobile wallet is an interesting concept which is becoming increasingly popular and integrated across consumer platforms.
- iPhones and Smartphones
Developed by Apple Inc. in 2007, the iPhone has long been the leading arm of smartphone development. Chapter 10 of the Mobile 101 series discusses the iPhone and the industry that has grown up around it.
- Planning a Mobile Marketing Strategy
When it comes to executing a successful Mobile Marketing campaign, planning is half the battle. Using the right channels to reach your market is important to ensure a rewarding investment.
- Mobile Integration
While mobile Internet offers up exciting channels for businesses and consumers, it is the possibility of integration with other marketing channels that really opens up new doors.