Part 3: Social Bookmarking and Aggregating - Avoiding overload

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Digg was created as a Social Media tool that could be used for the sharing of information. Launched in November 2004, by Kevin Rose, this site is a very popular source for getting the latest news and information. It is ranked 104 on Alexa and sees more traffic than the rest of the social bookmarking and aggregating sites that we will look at in this edition.

This is what the folks at Digg have to say about their social bookmarking site: “Digg is a place for people to discover and share content from anywhere on the web. From the biggest online destinations to the most obscure blog, Digg surfaces the best stuff as voted on by our users. You won’t find editors at Digg — we’re here to provide a place where people can collectively determine the value of content and we’re changing the way people consume information online.”

What’s It All About?

Digg is an exceptionally popular user driven Social Media site. Users submit content that they feel is Digg worthy and this content can then be dugg by everyone who comes across it on the site. From the start Digg articles tended to be more related to Science and Technology but as the user base has expanded so too have its focus areas. Categories now also encompass World & Business, Offbeat News, Politics, Gaming, Sports, entertainment and Comedy Videos.

As it is a user driven site all the content on Digg is submitted and moderated by the users themselves. Anyone can submit an article, video, image or podcast which can then be promoted to the front page through the use of a user based ranking system. In more simplified terms, you - the user - can vote for any story you like, and if that story gets enough votes, it goes to the front page for even more users to see. A vote, otherwise known as a “digg” which would explain the name of the site, helps to let the story increase popularity. This system ensures that only the most interesting and newsworthy stories get published.

Getting Started

Before you can submit stories to Digg or vote for or against the stories already there you need to register, so pick a username and a password and get to it.

You’ll then have access to vote for the stories as well as be able to see the most rated submissions, the posts that are hot and moving up the charts pretty quickly, search for topics that you’re interested in, check out the top 10 posts in all the categories, read the blog, listen to the podcast and even buy the t-shirt

Getting onto the front page of Digg is every content generator's wet dream – unfortunately it’s not easily done. While you can submit your own content to Digg the status of the person who submits it has a lot to do with the amount it gets dugg. You will need to become a regular on Digg to build up a certain amount of trust. And most importantly, you must let it happen organically – if everyone from a company hops on and diggs one particular article the site's editors will notice a lot of Diggs coming from the same IP address and you will all inevitably be banned.

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