Are you just trying to grow your online business and getting swamped in a sea of buzzwords and jargon? digital marketing is full of them and although they are often used excessively, sometimes they are needed to appropriately explain something, or so the eMarketers will tell you.

Well fear not! To combat this wave of wordiness we have put together an digital marketing glossary to help you understand.

Looking for something that doesn't seem to be here? We can't do it alone Quirk Fans! Help us out by sending us your digital marketing related definitions.



A type of program that automates the business task of sales associated with effective implementation, productivity and forecasts.

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A restricted environment for programming.

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Also called a content scraper, these tools automatically collect content from other websites - a popular tool in black hat circles. Quirk would never do this!

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A high level language used to control what the user sees on a site or to manipulate the data stored on a server.

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Searching is the process of finding information on the Internet through using search engines.

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A tool for searching the Internet. Users of search engines enter keywords relevant to their search and the search engine returns both organic and paid listing results from its databases.

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Search engines rank webpages based on different sets of criteria: while they may attribute different values of importance to the criteria they tend to consider the same factors in general. The program which search engines use to judge these factors and rank webpages in their SERPs is called their ranking algorithm. Algorithms are regularly updated to combat spam and black hat tactics. As the algorithms change and put more or less importance on certain factors SEO’s do the same. Google’s change in algorithm is termed the Google Dance.

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The practice of writing content specifically designed for chosen key phrases. This enhances spiderability and results in higher rankings on SERPs.

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The listing of pages on the search engine results page (SERP).

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Supplying a URL to the search engines to make them aware that the website and its pages actually exist and/or alerting them to updated content in the hopes of faster and more regular indexing. This is an old-school SEO technique and is no longer necessary.

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Similar to an update, the Search Frequency is basically how often BrandsEye ORM scans the Internet looking for mentions of your brand, product or service.

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Whether in SEO, PPC or both, a Search Marketer uses search engines to sell products, channel traffic and heighten brand awareness.

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The URL that has been generated by a search function.

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Search terms are the words entered by the searcher. search engines will then look for these words in their index and return matching results. Also known as Search Query.

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An awesome toolbar extension for Firefox and Mozilla that allows you to see how any and every website in the world is performing. Designed by Quirkstar Craig Raw, SearchStatus provides extensive search-related information about any site.

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Collection of existing research data.

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An abstract or concrete protocol that performs a security-related function and applies cryptographic methods.

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The initial audience from which viral growth starts.

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The process of initiating a viral campaign through strategic online placement.

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Used to filter visitors into distinct characterised groups to analyse visits.

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SEM

Search Engine Marketing. This is the process of getting a website to achieve top rankings for its chosen key phrases on SERPs. See SEO and Organic Search.

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The name that is chosen to appear in the sender or from field of an email.

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A method used by major ISPs to confirm that emails do originate from the domain from where it claims to have been sent.

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During ORM, once you have mentions of your brand that are marked as relevant , you are required to attach a level of Sentiment to it. This is done on a scale of -5 to 5, where a Sentiment score which sits at -5 means anger towards the brand is expressed in the post and 5 means celebration and praise.

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BrandsEye ORM measures the distribution of sentiment contained in mentions and automatically plots the information on a graph, allowing you to understand how your consumers and the press feel about you, your brand and your products.

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SEO

Search Engine Optimisation. The creation or tweaking of a website to increase the amount of traffic to it from search engines. The aim is to get the page to rank highly on SERPs.

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The Search Engine Optimisation Analyst knows the search industry inside out and is an expert at search volume research, search psychology and statistical data.

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Search Engine Results Page. The page that shows the results for a search on a search engine. In terms of SEO, websites should  aim to be the first result on the SERP.

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A computer that delivers information and software to other computers linked by a network.

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Transactions that take place on the server.

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A lasting connection between the user and a website.

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Online shopping software that allows you to add chosen product offerings on a site to your cart. You can add, delete and purchase the merchandise in your cart. Also known as shopping basket.

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This is a signature file which is displayed at the end of an email. It often contains the senders name and full contact details. This short message will appear at the bottom of every email sent. It’s also sometimes called a business card.

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A signature quote that appears at the end of an email; it could be a quote or a call to action such as, “Sign up for Quirk’s eMarketing Newsletter.”

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SIM

Stands for Subscriber Identity Module, the chip used in a phone to identify the number/account.

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Visits to a site that only consist of the viewing of one page.

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The design and planning of websites involving the technical, aesthetic and functional elements.

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Improving a website design and functionality.

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On a website, a page that links to every other page in the website and displays these links organised according to the information hierarchal structure.

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Skype is a Voice over IP (VoIP) telephone service provider.

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The handsets have advanced capabilities and allow users to add applications to their phones. They usually have a QWERTY keypad and include 3G and Wifi capabilities.

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Short Message Service Center, the platform for sending and receiving SMSs.

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SMS

Short Messaging Service. SMSes are text messages that can be sent to mobile phones from the Internet or from other mobile devices.

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Simple Mail Transfer Protocol. A protocol for sending messages from one server to another.

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A Web based service to share Internet bookmarks. Del.icio.us and Digg are examples of social bookmarking services.

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A measure of a person’s power and influence within a defined social group.

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The media that is published, created and shared by individuals on the Internet, such as blogs, images and video.

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SMO. It's a way to optimise websites so they can be more easily connected with online communities and community websites. It involves generating publicity through social media, online communities and community websites. It can perhaps be thought of as the bastard child of SEO and social networking.

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In the online sense, this refers to a type of website model where individual members become part of a broader virtual community.

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The failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.

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The programs on your PC, software is what makes the hardware work in the way you want it to. (word processors spreadsheets, databases etc).

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The operating system  (OS) used on Sun Systems known for its robustness and scalability.

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Sorting is the process of reading mentions and determining their relevancy to your brand for optimum ORM. The Sorting process allows for a mention to be marked as Relevant, Duplicate, Spam or Irrelevant. All interactions at this point, teach BrandsEye to assist with the sorting process by intelligently reducing irrelevant and spam.

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Email sent to someone who has not requested to receive it - EVIL!

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Spam is any mention which is either a collection of nonsensical words on a page or a direct copy of another site. Marking mentions within the sorting process as spam will teach BrandsEye to ignore similar mentions in future (with a 95% margin of certainty).

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SPF

Sender Policy Framework. An extension of SMTP that stops email spammers from forging the “From” fields in an email.

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An automated program that scans or crawls web pages to gather information for search engines. Also called trawlers, crawlers and robots, or bots.

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This is a page at the entry to a site which is usually animated and contains some variation of the phrase ‘click here to enter this site’. These pages are considered detrimental to SEO.

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Split testing begins with a hypothesis and tests this by randomly sending visitors to either option A or option B in a statistically equal manner. This is followed by measuring which has the best conversion rate.

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A person or organisation with an interest (a “stake”) in how a resource is managed.

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A set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create, distribute, promote and price the product or service.

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Media playback directly from the internet.

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A Quirk Intern, often known as a 'BrandsEye Pilot'.

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This allows for the reputation of products, individuals, or competitors to be compared against one another providing real-time SWOT analysis.

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The title of an email communication. As it is the first element of the communication that will be seen, it needs to attract attention and entice the user to open the email.

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Making content available for distribution among selected clients.

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Like in most industries, these 'techies' keep the networks up and the bandwidth usage down.

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