Are you just trying to grow your online business and getting swamped in a sea of buzzwords and jargon? digital marketing is full of them and although they are often used excessively, sometimes they are needed to appropriately explain something, or so the eMarketers will tell you.

Well fear not! To combat this wave of wordiness we have put together an digital marketing glossary to help you understand.

Looking for something that doesn't seem to be here? We can't do it alone Quirk Fans! Help us out by sending us your digital marketing related definitions.



Unit of content (so downloads and Flash files can be defined as a page).

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Number of exits from a page divided by total number of page views.

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JavaScript files embedded on a web page and executed by the browser.

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The number of times a page was successfully requested.

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The number of page views in a reporting period divided by the number of visits in that same period.

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PageRank gives a ranking or score to every webpage on the Internet based on the number and quality of the page's backlinks, this score is a number out of 10 with 1 being the lowest and 10 being the highest. Anything above 5 means your site is doing well!

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To share content with another person.

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The number of times a piece of information or content is forwarded to others.

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Similar to Pay Per Click, PPL is an advertising payment model in which payment is made on leads not just clicks.

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PC

Personal Computer.

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A character used to define a group of users to a website.

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A criminal activity where “Phishers” attempt to fraudulently acquire sensitive information, such as passwords and credit card details. Often this is done by masquerading as something the victim is likely to trust (another person or reputable business) via some form of electronic communication like email, IM or even telephone.

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BrandsEye allows you to group your keywords and phrases into categories. For example you could have one category tracking keywords and phrases related to your products and another category tracking your competitors.

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Packet Internet Groper. A utility that verifies a link or a connection to the Internet.

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An extension that adds on to the capabilities of a major software package. SearchStatus, for example, is a Mozilla or Firefox plug-in that allows you to see how any and every website in the world is performing.

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Publishing audio programs via the Internet, allowing users to subscribe to a feed of new files. Podcasting enables independent producers to create self-published, syndicated "radio shows". Listeners may subscribe to feeds using "podcatching" software such as iTunes (a type of aggregator), which periodically checks for and downloads new content automatically.

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Unrequested window that opens on top of the currently viewed window.

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PPC

Pay per Click. Buying sponsored adverts on search engine results pages and content pages and only paying for those ads on a performance basis. See Paid Search.

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Also called a news release, this is an electronic or paper document issued to the media with the intention of gaining news coverage. It follows established layout guidelines.

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The collection of data to present a new set of findings from original research.

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Money made from a product/service after expenses have been accounted for.

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PUK

Stands for Personal Unblocking Code, used to access a SIM card which has been blocked (due to lost or incorrect PIN number).

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The 'cleanliness' of a mailing list based on previous mailings. A Purity Point of 0 is the best while 1 is the poorest. This decimal number is based on the number of bounces and their type in comparison to the number of emails sent.

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