Are you just trying to grow your online business and getting swamped in a sea of buzzwords and jargon? digital marketing is full of them and although they are often used excessively, sometimes they are needed to appropriately explain something, or so the eMarketers will tell you.

Well fear not! To combat this wave of wordiness we have put together an digital marketing glossary to help you understand.

Looking for something that doesn't seem to be here? We can't do it alone Quirk Fans! Help us out by sending us your digital marketing related definitions.



This unfortunate yet common syndrome results in sites that will not function without the WWW in the URL; it is caused by System Administrators presenting signs of severe DNS laziness.

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The page a user reaches when clicking on a paid or organic search engine listing or a banner advertisement. The pages that have the most success are those that match up as closely as possible with the users search query.

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A potential customer.

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A link is a URL imbedded on a webpage, if you click on the link you will be taken to that page.

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A technique for providing useful content that attracts links from other web pages. Particularly applicable when creating content that appeals to social networks and/or bloggers. Our recent eMarketing 101 series is a good example of Link Bait - other websites use this content as a resource.

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These tools are used to check your site for broken hyperlinks. Very useful.

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The search engine ranking value which is achieved when others hyperlink to your website.

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A measure of the quantity and quality of other web pages that link to a website.

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When you click on a link and receive an error message or a notification that the website has been moved. This highly frustrating phenomenon known as "link rot" is detrimental to SEO as spiders cannot keep up with the changes. This could be solved by a redirect link being inserted.

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An open source operating system based on UNIX. Linux is used to run web servers and desktops.

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The length of time it takes for a page to open completely in the browser window.

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LAN. A network of workstations sharing a server within a relatively small geographic area, like in an office.

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Software that provides information about a site’s visitors, activity statistics, accessed files, click-through paths and other analytical data based on the users behaviour.

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A file that is automatically created by a web server listing the actions that have occurred. Log file analysis tools show where visitors are coming from, how often they visit, and track their path through the site. When used in conjunction with cookies they provide a much more in-depth information.

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Lol

Laugh out loud. Kinda dorky, but we use it anyway (lol).

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