Are you just trying to grow your online business and getting swamped in a sea of buzzwords and jargon? digital marketing is full of them and although they are often used excessively, sometimes they are needed to appropriately explain something, or so the eMarketers will tell you.

Well fear not! To combat this wave of wordiness we have put together an digital marketing glossary to help you understand.

Looking for something that doesn't seem to be here? We can't do it alone Quirk Fans! Help us out by sending us your digital marketing related definitions.



Keyword Effectiveness Indicator. It is designed to measure and quantify the quality and worth of a search term.

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A metric that indicates whether a website is achieving its goals.

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Word/words a page or website is being optimised for. Also used to refer to words that are utilised by of search engine users.

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A composite word derived from keyword and quirky. Describes the way one should write for the web: using keywords appropriately, yet still keeping the copy fresh, relevant and quirky. It's all about personality! Thanks to Andre from the Africa Travel Guide for this awesome definition.

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A word or words used by a searcher on a search engine. In SEO, keywords are the words that a website is optimised to rank for and in PPC, keywords are bid on by advertisers. In Online Reputation Management, a keyword is a term that is used when searching the Internet for mentions.

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This relates to the number of times a keyword/key phrases appear on a webpage. This divided by the total number of words that appear on a page gives you a percentage. The higher the better - but not too high. You don't want to be penalised for keyword stuffing.

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The number of times a keyword or key phrase appears on a website

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Two or more words that are combined to form a search term/query - often referred to as keywords. It is usually better to optimise for a phrase rather than a single word as more searches will search for a phrase rather a than word as they want more specific and relevant content.

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This term refers to where the keywords/phrases targeted by your SEO efforts rank amongst the search engines - if your targeted terms do not appear on the first 3 pages, start worrying.

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The process of researching what searchers are actually searching for. Copy optimisation revolves around the selection of the best keywords/key phrases. There are a multitude of keyword research tools out there, which will help you discover the best possible keywords to use.

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Repeating keywords/phrases over and over ad nauseum in the hopes of improving the page's ranking. Search engines penalise sites heavily for keyword stuffing.

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