Keyword Effectiveness Indicator. It is designed to measure and quantify the quality and worth of a search term.to the top
Are you just trying to grow your online business and getting swamped in a sea of buzzwords and jargon? digital marketing is full of them and although they are often used excessively, sometimes they are needed to appropriately explain something, or so the eMarketers will tell you.
Well fear not! To combat this wave of wordiness we have put together an digital marketing glossary to help you understand.
Looking for something that doesn't seem to be here? We can't do it alone Quirk Fans! Help us out by sending us your digital marketing related definitions.
Word/words a page or website is being optimised for. Also used to refer to words that are utilised by of search engine users.to the top
A composite word derived from keyword and quirky. Describes the way one should write for the web: using keywords appropriately, yet still keeping the copy fresh, relevant and quirky. It's all about personality! Thanks to Andre from the Africa Travel Guide for this awesome definition.to the top
A word or words used by a searcher on a search engine. In SEO, keywords are the words that a website is optimised to rank for and in PPC, keywords are bid on by advertisers. In Online Reputation Management, a keyword is a term that is used when searching the Internet for mentions.to the top
This relates to the number of times a keyword/key phrases appear on a webpage. This divided by the total number of words that appear on a page gives you a percentage. The higher the better - but not too high. You don't want to be penalised for keyword stuffing.to the top
Two or more words that are combined to form a search term/query - often referred to as keywords. It is usually better to optimise for a phrase rather than a single word as more searches will search for a phrase rather a than word as they want more specific and relevant content.to the top
The process of researching what searchers are actually searching for. Copy optimisation revolves around the selection of the best keywords/key phrases. There are a multitude of keyword research tools out there, which will help you discover the best possible keywords to use.to the top