Are you just trying to grow your online business and getting swamped in a sea of buzzwords and jargon? digital marketing is full of them and although they are often used excessively, sometimes they are needed to appropriately explain something, or so the eMarketers will tell you.

Well fear not! To combat this wave of wordiness we have put together an digital marketing glossary to help you understand.

Looking for something that doesn't seem to be here? We can't do it alone Quirk Fans! Help us out by sending us your digital marketing related definitions.



Testing two variables for a statistically significant influence.

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The content that can be seen on a screen without having to scroll down. In Email Marketing, this refers to the portion of an email that can be viewed in the preview pane.

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An approach to web design where different browsers and settings are taken into account, ensuring that all people will be able to view the site.

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The special breed of person who liaises between the client and the agency.

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A specified task performed by a user, which results in an affiliate being awarded commission.

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Mentions  requiring immediate attention are highlighted and grouped until they are dealt with, ensuring that urgent interactions are responded to immediately - before negativity has time to fester.

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ASP. Microsoft's server-side technology for dynamically-generated web pages. ASP of this variety is marketed as an add-on to IIS.

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An action word, usually used in a call to action (CTA) and tells a visitor what to do.

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The allotted space on web pages for Online Advertising.

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Text and image advertisements by Google that appear on content websites.

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Asymmetric Digital Subscriber Line. ADSL is a high speed method of accessing the Internet.

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"As far as I know".

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Also known as "publishers". Affiliates market another merchant's products on their site and earn revenue for successful referrals to that merchant's website.

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An online community of affiliates where members can read or post topics and articles related to Affiliate Marketing.

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An agreement between two websites. The affiliate agrees to feature content on their site that aims to drive traffic to another merchant's site. In return the affiliate site receives a percentage of the sales generated by this traffic.

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The merchant fills the role of the advertiser in an Affiliate Marketing relationship. The merchant implements a tracking system, provides affiliates with the campaign graphics and pays them.

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Asynchronous JavaScript and XML. AJAX is a web development technique for creating interactive web applications. AJAX increases usability and speed by ensuring the web page doesn’t have to reload each time a change is made by the user.

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A number indicating how popular a website is in comparison to other sites, based on information returned by the Alexa Toolbar and Quirk SearchStatus. The number is the index of a given site in long ordered list of popularity, the most popular site at index 1, the second most at index 2 and so on.

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An algorithm is a mathematical, computational or statistical method that takes a number of variables into account to output a single, quantifiable number that is a function of all of the variables. A good example of a commonly used algorithm is the one used by Google to determine which pages should rank more highly on the SERPs. Another example is the algorithm used by BrandsEye to take into account tagged and weighted criteria to calculate a single Reputation Score.

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An Alt Tag is used in HTML to attribute a text field to an image on a webpage. Normally with a descriptive function, this tag tells a user what an image is about and displays the text when the image is unable to load.

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Software that assists a business in building customer relationships and analyses ways to improve them.

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The visible, clickable text in a link.

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A GIF is a bitmap file format often used on the World Wide Web. An animated GIF is a series of individual GIF frames joined together to create an animation. It is perhaps the easiest way to create and view simple animations.

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Software created to detect and neutralise malicious software.

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An open source web server. Apache HTTP Server is the most popular web server in use today.

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ARG

Alternative Reality Game. A game that takes place in both the real world and in a fantasy world, usually involving an online component.

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This search engine formally known as Ask Jeeves was founded by Garrett Gruener and David Warthen. Ask Jeeves allowed users to ask questions in everyday language. As at Google, MSN and Yahoo! began indexing pages faster, Ask Jeeves suffered. Though its user base is still significantly smaller than those of the big three, Ask.com is still a popular engine.

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ASP

Abbreviation of Application Service Provider, essentially a business that provides computer-based services to customers over a network.

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Covert and manipulative use of word-of-mouth advertising or viral marketing.

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Management Mentions that have a high credibility or extreme sentiment  (positive or negative) are automatically grouped for further attention.

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A program designed to send an automated response to incoming emails or text messages.

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