Reviews of our 4th edition
digital marketing Textbook

Read what people have had to say about the textbook. Our reviewers are independent, globally respected industry leaders. Suffice to say, we're rather chuffed.

Reviews for Previous Editions

“Quirk's digital marketing handbook covers all the most important concepts which are necessary for digital marketing excellence today. I would highly recommend it as both a study guide and a practitioner's reference manual. Congratulations to the QuirkStars on all the thought, research and work that has obviously gone into this.”
- Dave Duarte, founder and director of Nomadic Marketing, UCT Graduate School of Business

“WOW! It is an inspiration to see such a well written and truly essential guide to online marketing being written by South Africans! digital marketing: The Essential Guide to Online Marketing should be read and referenced by every smart marketer who is dealing with the complicated world of digital marketing.”
- Bronwen Auret, Online Marketing Specialist, South African Tourism

“The perfect starting point for anyone entering the world of online marketing... truly impressive.”
- Stafford Masie, Country Manager, Google South Africa

“I've known Quirk for many years and it's very exciting to see all their experience distilled into this textbook. Furthermore, their contribution to Open Education by licensing this book under Creative Commons is an initiative I strongly support. Read this book.”
- Scott Gray, Interactive Marketing, BMW South Africa

“I downloaded the book for free (it's available as such under a Creative Commons license) thinking I knew everything and would likely, at best, pass it on as a resource to a few clients. Sheesh, I got hooked and haven't been able to stop reading it. It's really, really phenomenal.”
- Mike Stopforth, MD, Cerebra

“I wanted to give you and the guys & gals who wrote it .. a BIG compliment... this is definitely one of the best there is.”
- Richard Trietsch, owner, Unusual Destinations