The Procedure

While the fundamentals of good PR still apply; the strategy, medium and methodology has evolved. Following on from last year's highly successful Online⁺ conference, Quirk eMarketing and Sally Falkow are proud to bring you WebPR⁺. We're about to revive the conversation and bring you an introduction to PR for Web2.0.

The WebPR⁺ conference will detail how online PR, reputation management and social media can strengthen your company's presence, build your brand online and drive traffic to your website. This 1 day conference is ideal for PR professionals, marketers (both online and off), bloggers and SEO's. In fact anyone with a website or working on a website should attend the WebPR⁺ conference.

Hospital Charges

Online Credit Card Payments - R1 799 ex vat

The Standard Cost - R1 999 ex vat

10% discount for 2 or more delegates

Monday
26 Feb 2007
BMW Pavilion
Book Now only 10 seats left

Friday
2 March 2007
Indaba Hotel
Book Now only 14 seats left

The Treatment Plan

Session 1: 9:00 - 10:30

The Shifts in Media Consumption - Sally Falkow

The WebPR⁺ conference will kick off with an overview of the shifts in media consumption and the vital need for WebPR. It's all about Listening, Delivering, Measuring and Engaging.

Tea

Session 2: 10:45 - 12:15

The How To's of Online Reputation Management - Rob Stokes

Session 2 will focus on the listening side of ORM: the tools to use, what to look for, how to track and how to sift and sort mentions.

Lunch

Session 3: 13:15 - 14:45

Content Strategies - Sally Falkow

The first session after lunch will focus on content strategies and how to deliver and engage with Web 2.0 PR

Tea

Session 4: 15:00 - 16:30

Responding to the Conversation - Rob Stokes

Session 4 tackles the talking side of ORM. This includes, responding to blog and forum posts, comments and trackbacks, building a strategy to respond to an online brand attack, and how to implement that strategy.