• 
• 
• 
• 

• Home >
• About Us >
• Our Team >
• Matt Riley

Matt Riley

UK Senior Planner & Observer

While he seems quiet and shy, Matt Riley is actually an observer. You know, one of those creepy people who watch you rather than interacting with you? His lifelong interest in people and their behaviour led him to his degree in psychology. When he realised he liked to study them more than he wanted to help them, and that modern day ethics boards weren't that keen on human experimentation, he decided that a career change was in order.
Matt quickly realised that the closest he could get to observing people's behaviour without standing on street corners in a trench coat, was by getting into advertising and marketing. This benefits us because he uses his innate understanding of their behaviour to inform his marketing strategies, and sell them stuff.

Although his favourite movie is the Devils Advocate, the character he identifies most strongly with is Derek Zoolander because in Matt's words, they are both so "ridiculously good looking." Or were those Derek's words? Anyway, before Matt realised that he actually WAS Derek Zoolander, he has aspirations to be either Macgyver or Tom Cruise in Top Gun. We are NOT judging!

Born without a sense of smell (watch out ladies; "you smell amazing" is JUST a pickup line), Matt describes himself as having the ultimate poker face. He nearly beat Rob once. Second only to nearly beating Rob at poker, Matt is particularly proud of Soggy – his rendition of the Milnerton High School gala mascot, which he made out of a packet of old sandwiches and a handful or two of pool water.

Despite his impressive CV, and extensive experience in advertising, Matt is surprised that the world of online marketing managed "to suck him in". Maybe he underestimated our ability to analyse people and their unrealised needs. Matt describes the aforementioned ability as his ultimate goal, so it seems that he and Quirk are a match made in heaven.
Besides, it was better than his alternative job offer, and at least at Quirk he doesn't have to wear a Ronald MacDonald costume (although Rob says he doesn't mind if you want to, occasionally, Matt).

Blog posts by this author

• A Day in the Life of Team UK
• Idea Bounty Is A Go! And So Is Joe!
• The Best Ideas Get Paid. Simple.
• Nice Finds for the Week
• Nice Finds this Week
• Nice Finds of the Week
• Nice Finds of the Week
• Old Shoes and Creative Search
• Hidden Insights for Brands
• Google and Radiohead Get Creative.
• Ideas and Money Moving Online. Credit Slow to Follow.
• Gassy Orange Objects Floating Around the Internet. Not a virtual fart in site.
• Who are the Real Innovators Responsible for Google's Success? Not Just Larry and Sergey.
• Like Coldplay? Like Free Stuff?
• Inside Google Earth (for a better earth)
• Even Management Consultants want to know how to make millions from Google
• Startup Q&A: Feedjit
• Feedjit your hungry blog tasty new visitors!

Home About Services Portfolio Resources News Contact Sitemap Privacy Policy