Emma Carpenter

Creative Director & Morph Fan

Emma Carpenter

Emma Carpenter, or ‘Em’ as she is often referred to, is the Creative Director at the Cape Town QuirkStation, bringing with her a great British sense of humour and years of experience from AKQA in London and Ogilvy in Cape Town.  

As a child at school in London, Emma idolised Tony Hart and his plasticine stop-motion creation, Morph. From a young age, Emma knew that she wanted to be an artist and spent much of her youth sketching and drawing. Years later, design seemed like the ideal creative medium for her already bright future. 

In 1995, Emma completed the Foundation Course at the famous Central Saint Martins College of Art in before leaving for the Falmouth College of Arts in Cornwall. Emma graduated in 1999 with a BA (Hons) in Graphic Design and Communication, specialising in typography.

Heavy Metal:  

  • 2011 Winner - Best in Show: The Bookmarks Awards: Capitec Bank Infographic
  • 2011 Winner - Gold: The Bookmarks Awards: Email Marketing ­- Capitec Bank Infographic
  • 2011 Winner - Silver: The Bookmarks Awards: Pod/Video Casts - Quirk Education Videos
  • 2011 Winner - Bronze: The Bookmarks Awards: Community & PR, Social Media Platforms - Savanna Lemon Lovin’
  • 2011 Finalists: The Bookmarks Awards: Websites / Microsites / Mobisites - Flight of the Fish Eagle, Applications & Tools - Savanna Marry for a Million 
  • 2011 Winner - Gold: The Davey Awards: Online Film and Video, Infomercial - BrandsEye Infographic
  • 2011 Winner - Gold: The Davey Awards: Online Advertising and Marketing, Viral Marketing - Woolworths Living Wall
  • 2011 Winner - Gold: The Davey Awards: Online Advertising and Marketing, Viral Marketing: Savanna Lemon Lovin'
  • 2011 Winner - Silver: The Davey Awards: Websites, Food & Beverage - Bain’s Cape Mountain Whisky
  • 2011 Winner - Silver: The Davey Awards: Online Advertising and Marketing, Microsite - Savanna, Marry for a Million
  • 2011 Winner - Silver: The Davey Awards: Online Advertising and Marketing, Game or Application - Capitec Bank Budgetanator
  • 2011 Winner - Silver: The Davey Awards: Online Advertising and Marketing, Viral Marketing - Savannagrams
  • 2011 Finalists: The Loerie Awards: Email Marketing - Capitec Bank Newsletter, Website - The Capitec Bank Website, Applications & Interactive Tools - Quirk Tracker, Viral & Community - Savanna Lemon Lovin’, Viral & Community - Woolworths Living Wall, Microsite - Savanna Marry for a Million
  • 2011 Winner - Silver: The John Caples International Awards (New York): Best Use of Technology - Warner Bros. Hogwarts Wizarding Class.
  • 2011 Finalist - The John Caples International Awards (New York): Social Media - MWEB Free The Web.
  • 2010 Winner - Silver: The Loerie Awards: Digital, Microsite - Warner Bors. Hogwarts Wizarding Class.
  • 2009 Winner - Silver: The Bookmarks Awards: Digital Marketing, Social Media - Warner Bros. Hogwarts Wizarding Class.
  • 2009 Site of the Day: Warner Bros. Hogwarts Wizarding Class.
  • 2008 FinalistThe Loerie Awards: Digital - Website, www.weylandts.co.za
  • 2006 Shortlisted: BIMA (British Interactive Media Association) Awards: Best Community Website or Campaign, Sainsbury's Your Ideas.
  • 2006 Finalist: Revolution Awards: Best Brand Building Using Digital Channels and Best Online Retailer.
  • 2006 Winner: Campaign Digital Awards: Best Relationship Marketing Programme,Sainsbury's Your Ideas.
  • 2004 Winner: IVCA Biznet Awards: Business to Business, The London Stock Exchange Media Centre.

Quirky Facts: Emma’s a qualified French paratrooper (the second British woman to gain French Parachute wings) and has jumped the British DZs at Normandy and Arnhem under round canopy as part of the WW2 60th anniversary commemorations. She prefers pounding the ground to flinging herself out of planes these days and has tackled the Comrades Marathon - twice! She also spends much of her time (and money) renovating her Austin Mini. Some of her favourite websites include The BBCCreative ReviewFast CompanyThe Inspiration and, of course, Mini Spares.  

“Open to suggestions.”Emma Carpenter
 
 
Emma has passed the GAIQ (Google Analytics Individual Qualification) 

 

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