The Internet is a fiercely competitive environment. There are over 50 billion webpages in existence and millions of new webpages add to this figure daily. So how do Web users find their way around this conglomerate of sites?
The most inspired way is to use search engines and 'search'; which is now the 2nd most popular online activity after email. Research has found that well over 600 million Internet searches are conducted every day. So, if you want your website to generate a significant amount of traffic that converts from browsers to buyers, it needs to appear on major search engine listings.
This means you will need to integrate an effective Search Engine Optimisation campaign into your Internet marketing strategy to secure your presence on the Web.
Achieve Top Rankings with SEO
Search Engine Optimisation is a term used to describe the marketing technique of preparing a website to enhance its chances of being ranked in the top results of the SERPs.
A number of factors are important when optimising a website - the keyword research that yields the right keywords, tailoring the content of your site so it is relevant to search terms entered by searchers and the website page layout.
The main goal is to optimise your site so that when a search term relevant to your business is queried on a search engine, your site will be found amongst the result pages. Web users perceive high ranking websites as being industry leaders: Top of Search = Top of Mind.
Very few people tend to look beyond the first 2 pages of the SERPs, so it is vital to your success that your site is listed on these first 2 pages.
In 2008 we proved that we've got what it takes when it comes to SEO when we scooped the E-consultancy Innovation Award for Innovation in SEO & Natural Search for our South African Tourism Google Earth Layer.
Interesting SEO Blog Posts and Articles
- SEO posts on GottaQuirk
- Chapter 6 of eMarketing: the essential guide to online marketing
- How to Teach Yourself SEO
- Top 5 Keyword Research Tools
- Does Anyone Want a Top Ranking Website?
- How Do Search Engines Work?
- The Science of an Art
- SEO Neophyte
- Eight Steps to Managing a New SEO Campaign
- MSN Search
- Keyword Research
- Balancing Paid and Organic Search
- The Back Pain of Search
- SEO and the Real World
- Search Engine Copywriting
- Search War
Our portfolio of SEO clients is a testament to that fact that SEO services are definitely an essential step in securing an online presence and converting browsers to buyers. Sign up for a site audit today to see what our SEM team can do for you!