Search Engine Marketing (SEM)
Search engines are the source of the vast majority of sales traffic. There are millions of searches being performed at any given moment, and not being visible via search engines does little to help your site.
Search Engine Marketing involves using a combination of paid and organic, or natural, search tactics and serves to bring in traffic to your site. Using a variety of tactics, we create a strategy unique to each campaign.
Comprised of Pay Per Click advertising (PPC) and Search Engine Optimisation (SEO), SEM is one of the most effective ways of generating traffic.
Pay Per Click Advertising
The sponsored adverts listed at the top and to the right of the search engine results pages (SERPs) are the PPC results. The Search engine displays the ads in response to the initial search query and the advertiser only pays once the ads are clicked on. This makes PPC an efficient way of advertising, even for smaller businesses.
Learn more about PPC advertising.
Search Engine Optimisation
Using simple principles to create a logical information structure, SEO is all about layering your content in such a way that it makes sense for automated search engine spiders and is easy to digest by human users.
Get a broader view of Quirk's SEO services.
Using PPC and SEO together, can have a big impact on your SERPs. PPC often breeds immediate success, but SEO is an ongoing process which requires a keen eye and hands on tactics.
Get in touch with the team for more information on our SEM service.
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What Our Clients Say
“I was a little unsure at first about this type of workshop as normally I find it hard to follow all the 'tech' words, code and computer/web lingo, but after this day with Rob, all this changed. Rob has a great knack for making the difficult sound easy and an enthusiasm to boot. I left the workshop feeling like I had a real grasp on eMarketing, SEO, Pay Per Click and much more. There was a real mix of knowledge between the group, so the relaxed conversation style workshop worked perfectly. Definitely worth every penny, thank you Rob.” – Marketing Manager, Draycott Hotel
Sign Up for a Site Audit
Is your site: search engine friendly, accessible, useable? Yes, No, Maybe? A Quirk site audit will determine all this and more.
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| Tel: +27 (0)21 462 7353 | Tel: +44 (0)20 7099 8849 | Tel: +27 (0)11 467 4749 |