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The Cornerstones of SEM

There are several branches of search engine marketing (SEM), some SEM techniques involve making changes to your website to impact on their ranking results on search engines, while others use payment in order to determine ranking.

Search engine marketing increases the amount of targeted traffic as opposed to general "web-surf" traffic. Coupled with this is the fact that customers driven to a site via SEM efforts are in search mode. This means they are actively seeking out your product or service, and are therefore highly receptive as potential customers. Sales conversion rates are therefore much higher from traffic that originates from a search engine compared with normal web traffic.

The two major areas of SEM are:

1. Search engine optimisation
2. Pay per click or paid listings
3. Trusted Feed

Quirk has a holistic approach to search engine marketing, has significant experience in the major areas of the industry. We can help you plan a search engine marketing strategy that's right for you. We'll analyse the present state of traffic and conversion for your site, and decide what techniques can be implemented to improve this. We also provide online reports updated weekly, in order for you to remain in the loop of our progress on your search engine marketing campaign.

Contact us today for a search engine audit, or to find out more about what we have to offer.

 

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