Mobile Technologies: Popular Mobile Operating Systems and Applications

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Further Discussion

  • Discuss how you would use branding in a free entertainment application to increase brand awareness.
  • What traditional services could be tailored for a mobile application?
  • How can you use Google services to drive users to your website or .mobi site?
  • How can you use Social Media and independent mobile applications to generate traffic?

Case Study

 VCG & Associates, a pharmaceutical consulting firm in the US, employs many consultants who travel across the country to reach the pharmaceutical, biotech, medical device specialists and healthcare insurance clients with which they do business.

Randy Carpio, one such VCG consultant from Scottsdale, Arizona, used to travel with a large envelope of business cards, paper notebook and a laptop - needless to say, this not the best way to organise information.

The consultants required easy access to MS Office documents which wasn't always convenient from a laptop. They also often went long periods without being able to access emails due to connection problems, battery limitations and other inevitable hiccups which one experiences on the road.

Carpio could not ignore the need for faster, more reliable and efficient access to his contacts, documents and other information while travelling across the United States, so he met with 4SmartPhone.net to discuss his options.

4SmartPhone.net, a mobile solutions company, hosts a Microsoft Exchange Server 2007 for small and medium-sized businesses, which can be accessed by a Windows Mobile phone.

Using a Samsung Blackjack with Windows Mobile 6, Carpio has automatically synced access to his files as well as automatic archiving, improving response times, data management and general connectivity.

Now all the VCG & Associates consultants wield smartphones and have doubled their client base since the switch to the mobile smartphone solution.

What’s Up Next?

Mobile 101 Chapter 6
Mobile Bebsites (Mobisites), Mobile Web Standards & Mobile Search [Natural vs. Paid]

In the next not-to-be-missed chapter of the Mobile 101 series, we will be discussing the fabric of mobile websites, the design and content standards about Mobile Search Marketing (SEO and PPC for the mobile Web).

References

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Google Mobile [Date unknown] Products
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Mobile Burn [Date unknown] Glossary
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RJDJ [Date unknown] Everything is Music
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Simon [10 June 2009] You ask and fring delivers fring 3.4 – Socialmashing
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Smith, Justin [March 17, 2009] Apple Launches iPhone “In-App Purchase” Virtual Goods Platform for App & Game Developers
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Sushaantu [23 February 2009] Using Twitter on Mobile Phones
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[Accessed on June 3, 2009]

Windows Mobile [Date unknown] For Windows Mobile Developers
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Windows Mobile [Date unknown] Mobile Downloads
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Van Grove, Jennifer [18 February 2009] Google Finally Releases Mobile App for Windows Mobile
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Vecchiatto, Paul [29 January 2009] Mxit to flex its muscle
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[Accessed on June 9, 2009]

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