Part 5: Blogging - Starting a blog baby, starting a blog

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We all know why Search Engine Marketing is important for online success but what has blogging got to do with SEO? Well think about it – search engines just love fresh content and if you’re blogging regularly you can potentially add a fresh page of content for those little spiders to gobble up on a daily basis. And the more you post the more frequently the spiders will come to your site to find new things to devour.

Blogging your key phrases is another way you could enhance your SEO strategy. By ensuring that you include the key phrases set out for you by your SEO strategist you stand the chance to rank on the first pages on the SERP’s for those terms.

Blogs can also increase your link power. Links are very important in SEO, the more links pointing to your site / blog site from others the better. Search engines see these links as votes of popularity, so you’ll want to up your game and get interesting and link worthy posts up on the blog as often as possible. And what’s more these “votes” push you further and further up the rankings, which at the end of the day is the ultimate goal.

Using a blog platform that has been designed to be search engine friendly is also a must if you’re serious about harnessing the SEO potential of blogging. Some features of SEO-friendly blogging software include:

Each blog post should be assigned a unique page which is easily indexable by the search engines
Pages should be able to be tagged with keywords relevant to your SEO strategy
Each post should be able to have its own unique meta data (title, description and keywords
Social bookmarking functionality should be built in

Blogs are a powerful tool for both increasing your online presence and for getting you to the top of the SERP’s and first in your consumers’ minds.

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