Quirk's eMarketing Glossary

World Wide Web Consortium. An organisation which oversees the Web Standards project. www.w3c.org.
 

 Wireless Application Protocol. A technical set of communication standards for the way wireless devices (like cell phones) connect with the Internet.

Stands for Wireless Application Protocol. A set of standards that allows Web access on mobile devices.
 

Site analytics are essential to the success of any website – they provide you with information detailing how visitors are interacting with your site as well as how successful your supporting eMarketing techniques are on your site's performance. Data for the analysis is mined using specialised software – we use ClickTracks! Site analytics provide you with a comprehensive and insightful analysis of your website as well as an insight into what needs to be done to ensure even greater success.

Any application which is accessed by users through a browser and is run on a web server.

This is what allows you to browse the World Wide Web – examples of browsers include Internet Explorer, Safari and Firefox (Quirk’s number 1 browser).

The layout and structure of a web page. Web design is not solely about making the page look pretty, it’s also about functionality and usability.

Your web presence is determined on whether you have a webpage or site on the net. If you don’t you are an unknown force and are losing out!

A remote third-party computer whose job it is to deal with requests coming from web browsers.

Best practices for building websites. The web standards are issued by the W3C.
 

Viewing the Internet as a platform for content and functionality. This includes delivering and allowing multiple users access to dynamic web applications and content as well as online collaboration, generation and distribution of data and a richer interactive user-experience through website applications that enhance value and ease-of-use. Web2.0 is often considered to include RIAs (Rich Internet Applications) built in AJAX, Flash, Java applets or ActiveX.

Public relations on the web! Online press releases and article syndication promote brands as well as drives traffic to sites.

See Traffic.

A term coined by the SEO industry to describe ethical SEO tactics – you’ll only find white hats at the QuirkStation. See Black Hat and Grey Hat.

A list of accepted email addresses that an ISP, subscriber or other email service provider allows to deliver messages regardless of the spam filter's settings.
 

WAN. A network of computers that are relatively far apart and are connected via telephone lines or radio waves.

A window or a text box for user interaction. An area on a page hosted by a third party, generally used for a small application or syndicated content.

The wireless technology which is the current standard protocol for networking and connecting to the Internet.
 

A wiki is an online collaborative tool that allows numerous users to access and edit web page content freely and creatively. It supports links to websites, images and text and can be used for a host of functions, including project planning and document building.

Another way of referring to online viral marketing and Word of Mouth.
 

Information that is passed between people, as opposed to messages from a company to people. See Viral Marketing.

WordTracker is an online tool that helps web site owners and search engine marketers identify keywords and phrases that are relevant to their client's business and likely to be used as queries by search engine visitors.
 

The World Wide Web is the complete collection of files written in various mark-up languages and freely available on the Internet.