Quirk's eMarketing Glossary

The big brains in the conception and application of internal and external marketing strategies.

The four elements businesses need to consider for the success of their marketing efforts: Product, Price, Place and Promotion. The focus and strategy that is placed on each one is entirely dependant on the goals of the marketing strategy.

A written document detailing the actions necessary to achieve marketing objectives.
 

When content from two or more sources is combined.
 

Tailoring content for many individuals.
 

In ORM, the graphic representation of the media sources from which mentions relating to your brand allows you to better understand how particular media types are interacting with your brand.
 

In Online Reputation Management, mentions refer to the instances when your brand, company or staff members are talked about online, usually by your clients or consumers. Online Reputation Management and monitoring tools, like BrandsEye, seek out mentions and alert you to them, so that your company can respond appropriately.

This is the owner of the product that is being marketed or promoted. Also referred to as "Advertiser".
 

Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines. These used to be an all important ranking factor.
 

A short paragraph describing the page content. This summary is usually shown on the SERPs if it contains the term searched for. The spiders use the meta tag description to determine the topic of the page, making the use of targeted key phrases important.

A list of the words and phrases that are important and relevant on the web page. The use of targeted key phrases is important here - but remember no keyword stuffing.

Meta tags are there to tell the spiders what exactly the webpages are about. It's important that your Meta tags are optimised for the targeted key phrases. Meta tags are made up of meta titles, descriptions and keywords, etc.

A search tool that will allow a user to conduct a search across two or more search engines and directories. Examples of meta-search engines include Clusty and Dogpile.

Brief text updates that are usually less than 200 characters. These are published via SMS, the Web, IM, email or Mp3 and can either be received by the general online community or a select number of individuals. As of May 2009, the most popular microblogging service is Twitter.

Small, simple browser used on mobile phones: E.g. Opera Mini.
 

Duplicates of a site usually found on a different server. These sites are used to trick search engines and are usually considered a Black Hat tactic which the search engines will most often penalize by removing both the mirror and original sites from the index.

Stands for Multimedia Message Service. An extension on SMS, allows picture, sound or low quality videos to be sent on a wireless network.
 

A mobile phone, PDA or other handset.

The facilities and technology that provide a public mobile telecommunications service possible.
 

A blend of the words mobile and weblog. A moblog, consists of content posted to the Internet from a mobile or portable device, such as a cellular phone or PDA. Moblogs generally involve technology which allows publishing from a mobile device.

A number from 0 to 10 indicating how high a site is likely to rank in the search results. Provided by SEOmoz's Linkscape.

MSN Search was developed by Microsoft and comprised of a search engine, index, and web crawler. On September 12 2006, MSN Search evolved into MSN Live Search which offers users the ability to search for specific types of information using search tabs that include the Web, news, images, music, desktop, local, and Microsoft Encarta.

A test using many variables to determine statistically significant influences on outcomes.

MySpace is a social networking website that offers users the opportunity to build profiles, collect friend lists, blog, join groups and enjoy a number of other interactive networking activities.
 

An open source, Database Management System which is available for both Linux and Windows. Based on goals of speed, robustness and ease of use, this system stores information for use on websites.