Quirk's eMarketing Glossary

Business to Business. When businesses sell products/services to other businesses and not to consumers.

Business to Consumers. When businesses sell products/services to consumers.

This button, which is located at the top left of a web browser, allows you to go back to the previous web page you were on.

General classification for all the links on the pages that will take a user to a specific web page. Also known as inbound links. The number of backlinks influences PageRank, making relevant links of this type important.

The amount of data a connection is capable of moving. Generally measured in bits per second.

An online advertisement in the form of a graphic image that appears on a web page.

A symbiotic advertising initiative whereby the businesses involved promote each other’s services and websites on an exchange rather than a paid basis. Also known as link exchange.

An informal un-conference which brings techs, creatives and geeks together - this is where all the good stuff happens - keep an eye on the Quirk site for the next event in your area.

Blog Early, Blog Often. A social network based on the same format as Facebook or MySpace. There are numerous applications and add-ons that users can use to enhance its functionality. 
 

The positive outcome for a user that a certain feature provides.
 

A term coined by the SEO industry to define the unethical techniques some search engine optimisers use to improve their sites ranking. These practises include keyword stuffing, hidden text and duplication of content. The immediate results may be astounding but the long term results are detrimental as Black Hat SEO techniques are a no-go with search engines. Employ these tactics at your own peril.

Blacklists are lists of IP addresses belonging to organisations that have been identified as spammers. The ISPs use these lists to filter out spam and block messages from these IP addresses from reaching their final destination.

Also known as a web log. A blog is a type of website that allows users (bloggers) to post entries on different topics and lets readers comment on these posts. Blog types range from being personal diaries to news commentaries. Blogs are easy to update, encourage repeat visits, create fresh content and natural links. If your company is not involved in the blogosphere - you're lost.

A facility whereby users can remark on or provide feedback on a particular post. Some individuals and companies have abused this system by automatically spamming blog comments with links to their websites, forcing many comment systems to now be moderated or by invitation only.

The world of blogs, bloggers and blog posts. The blogosphere has evolved rapidly since its inception and is destined to grow even more - start blogging! In fact visit our blog and get to it!

A collection of links to other blogs. It is usually found on the Home Page of most blogs.

Standard wording about an organisation that usually appears at the foot of a press release.
 

Saving the web address of a web page or website so that it may be easily found again. Bookmarks can be managed with a browser or with an online tool.
 

The list of all websites you have bookmarked are your bookmarks. These are called "favourites" in Internet Explorer.
 

In Google Analytics, this refers to the percentage of people that do not progress beyond the entry page within a certain time limit.

The number of emails that were unable to reach their final destination due to a hard or soft bounce.

A measure of how quickly a brand is recognised or called to mind.

BrandsEye is Online Reputation Management (ORM) software, developed by Quirk eMarketing, which allows for real-time monitoring of a brand on the Web. BrandsEye combines human subjectivity with sophisticated technology, allowing the quantifying and benchmarking of online reputation.

Links, usually on the top of the page, that indicate where a page sits within the hierarchy of the website.
 

An application used to access the Internet. Popular browsers include Firefox, Internet Explorer and Safari. See Web Browser.

Online excitement and word of mouth surrounding a certain brand or incident.