Quirk's eMarketing Glossary

See Site Analytics.

A software tool that collects data on web site users based on metrics to measure its performance. At Quirk eMarketing we have our own web analytics software that studies a site’s activity in order to improve desired results.

This is what allows you to browse the World Wide Web – examples of browsers include Internet Explorer, Safari and Firefox (Quirk’s number 1 browser).

The layout and structure of a webpage. Web design is not solely about making the page look pretty, it’s about functionality and usability, well at least it is at Quirk!

Your web presence is determined on whether you have a webpage or site on the net. If you don’t you are an unknown force and are losing out!

A remote third-party computer whose job it is to deal with requests coming from web browsers.

Best practices for building websites. This Gottaquirk post has all the info.

The network as a platform for content and functionality. This includes delivering and allowing multiple users access to dynamic web applications and content; online collaboration, generation and distribution of data and a richer interactive user-experience through website applications that enhance value and ease-of-use. Web2.0 is often considered to include RIAs (Rich Internet Applications) built in AJAX, Flash, Java applets or ActiveX.

Public relations on the web! Online press releases and article syndication promote brands as well as drive traffic to sites.

See Traffic.

A term coined by the SEO industry to describe ethical SEO tactics – you’ll only find white hats at the QuirkStation. See Black Hat and Grey Hat.

(WAN). A network of computers that are relatively far apart and are connected via telephone lines or radio waves.

A window or a text box for user interaction.

A wiki is an online collaborative tool that allows numerous users to access and edit web page content freely and creatively. It supports links to websites, images and text and can be used for a host of functions, including project planning and document building.

Online gossip, spread through blogs, newsgroup postings, IMing and email (come on – we’re all guilty of it).

WordTracker helps website owners and search engine marketers identify keywords and phrases that are relevant to their or their client's business and most likely to be used as queries by search engine visitors.

With Regards To - possibly the most annoying marketing speak ever!

Abbreviation of What the F*#k – this is often used in heated messenger debates. Slightly OTT but makes me LOL. (too much... thought so.)

The World Wide Web is the complete collection of files written in various mark-up languages on the Internet. If you’re connecting to the Internet via a dial-up, it can also mean “World Wide Wait”.