Quirk's eMarketing Glossary

Vendor Relationship Management. The emerging school of thought that incorporates the tools, technology and services that make it easy for customers to manage relationships with vendors.

A specialised or niche search. A search within a particular area of interest where the search database is highly refined for relevance to a particular subject.

Also known as Vodcatsts or Vlogs. A video file which can be subscribed to via an RSS feed. Although the technology to achieve this has been available for a while, only recently has the bandwidth been available to make this a practical reality.

The spread of a message quickly across the Internet, largely by "word-of mouth". It mimics a virus because of the speed at which is  transferred and the number of people that it reaches. Viral Marketing is an effective form of marketing that yields a good ROI if successful.

A virus is a destructive program that is loaded onto your PC (hopefully without your knowledge). These little programs can delete or corrupt your files so save yourself the drama and get yourself a good anti-virus software package.

The length of time in a session.
 

An interaction by an individual with a website consisting of one or more page views within a specified period of time.
 

The URL that originated a particular visit.
 

An individual visiting a website that is not a search engine spider or a script.
 

A video based log, also called a video log.
 

Voice Over Internet Protocol is a system of rules which allow for voice and sound to be streamed, live, across the internet. This allows the system to behave exactly as a traditional telephone.