Are you just trying to grow your online business and getting swamped in a sea of buzzwords and jargon? digital marketing is full of them and although they are often used excessively, sometimes they are needed to appropriately explain something, or so the eMarketers will tell you.

Well fear not! To combat this wave of wordiness we have put together an digital marketing glossary to help you understand.

Looking for something that doesn't seem to be here? We can't do it alone Quirk Fans! Help us out by sending us your digital marketing related definitions.



Vendor Relationship Management. The emerging school of thought that incorporates the tools, technology and services that make it easy for customers to manage relationships with vendors.

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A specialised or niche search. A search within a particular area of interest where the search database is highly refined for relevance to a particular subject.

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Also known as Vodcatsts or Vlogs. A video file which can be subscribed to via an RSS feed. Although the technology to achieve this has been available for a while, only recently has the bandwidth been available to make this a practical reality.

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The spread of a message quickly across the Internet, largely by "word-of mouth". It mimics a virus because of the speed at which is  transferred and the number of people that it reaches. Viral Marketing is an effective form of marketing that yields a good ROI if successful.

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A virus is a destructive program that is loaded onto your PC (hopefully without your knowledge). These little programs can delete or corrupt your files so save yourself the drama and get yourself a good anti-virus software package.

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The length of time in a session.

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An interaction by an individual with a website consisting of one or more page views within a specified period of time.

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The URL that originated a particular visit.

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An individual visiting a website that is not a search engine spider or a script.

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A video based log, also called a video log.

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Voice Over Internet Protocol is a system of rules which allow for voice and sound to be streamed, live, across the internet. This allows the system to behave exactly as a traditional telephone.

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