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Quirk's eMarketing Glossary

Are you just trying to grow your online business and getting swamped in a sea of buzzwords and jargon? eMarketing is full of them and although they are often used excessively, sometimes they are needed to appropriately explain something, or so the eMarketers will tell you.

Well fear not! To combat this wave of wordiness we have put together an eMarketing glossary to help you understand.

Looking for something that doesn't seem to be here? We can't do it alone Quirk Fans! Help us out by sending us your eMarketing related definitions.

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This refers to the number of individuals who forwarded a specific email on.

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The most common operating system for servers on the Internet.

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URL


This is a website’s address e.g. http://www.gottaquirk.com.

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Presenting search-friendly URLs without question marks), rewriting them on the server to their standard format suitable for use in querying dynamic content.

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Usability is a measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare far better than those that are difficult to use.

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USP

A marketing term referred to as a Unique Selling Proposition. This is what makes a product or service different. Quirk’s USP is a holistic eMarketing service provider.

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www.quirk.biz

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