Are you just trying to grow your online business and getting swamped in a sea of buzzwords and jargon? digital marketing is full of them and although they are often used excessively, sometimes they are needed to appropriately explain something, or so the eMarketers will tell you.

Well fear not! To combat this wave of wordiness we have put together an digital marketing glossary to help you understand.

Looking for something that doesn't seem to be here? We can't do it alone Quirk Fans! Help us out by sending us your digital marketing related definitions.



UGC

User Generated Content also knows as CGM.

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This refers to the number of individuals who forwarded a specific email on to other users.

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The number of individual people visiting the website at least once within a specific period of time. Each individual is only counted once.

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The most common operating system for servers on the Internet.

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An update occurs every time BrandsEye searches the internet for mentions relating to particular phrases and keywords around your brand and updates your account with all new relevant mentions .

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URI

Stands for Universal Resource Identifier - the technical term used for means to access a resource on the Internet. The term both designates a method to access the resource and which specific resource should be accessed.

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URL

Uniform (or Universal) Resource Locator. The unique address of a site or web page on the Internet. For example, http://www.gottaquirk.com or www.quirk.biz/glossary

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Presenting search-friendly URLs without question marks and rewriting them on the server in their standard format suitable for use in querying dynamic content.

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Usability is a measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare better than those that are difficult to use.

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USP

A marketing term meaning a Unique Selling Proposition or Point. This is what makes a product or service different. Quirk’s USP is that it is a holistic eMarketing service provider.

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Stands for Unstructured Supplementary Service Data. Works on all existing GSM phones. Provides session-based communication, enabling a variety of applications.

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UX

User Experience is a term used to describe the overarching experience a person has as a when interacting with a particular product or service, its delivery, and related artefacts, according to their design. The first requirement for exemplary UX is to meet the exact needs of the customer, without any fuss.

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