Quirk's eMarketing Glossary

Specific details or parts of a strategy that will contribute to accomplishing a goal. Can be a method or an action.
 

In social media, a tag indicates or labels what content is about.
 

Once BrandsEye has found and updated your account with new mentions , duplicate mentions are excluded by the filter and you have the opportunity to tag each mention, ranking it in terms of a number of pre-determined criteria. This will ensure that mentions requiring immediate attention are noted and less significant ones will sink to the bottom of the pile.
 

Classification and division into ordered categories, usually hierarchical. In social media, taxonomy can refer to the categorisation of content on the Internet.
 

Text emails or plain text emails do not contain graphics or any kind of markup.
 

Some websites store information in a small text file on your computer called a cookie. A third-party cookie either originates from, or is sent to, a website other than the one you are currently visiting. These third-party cookies can either be persistent, meaning they remain on the system after your session, or temporary, meaning they are removed from your system.

The (preferably optimised) title text you select will appear in the top bar of a user’s browser when they view the web page. Title tags should be a brief and accurate description of the page’s content.

Tomcat is a server solution based on the Java Platform that supports the Servlet and JSP specifications. It is open source technology. 
 

A row of buttons or icons - which can be horizontal or vertical - that allow the user to select certain desktop or software functions.

Every instance that the consumer comes into contact with a brand.

A mechanism used in a blog that shows a list of entries in other blogs that refer to a post on the first blog.

Measuring the effectiveness of a campaign by collecting and evaluating statistics.

A piece of code that tracks a user’s interaction and movement through a website.
 

Newspapers, magazines, television and publishing houses make up the realm of traditional media.
 

This refers to the visitors that visit a website.

The brave employee who manages the internal work flow of an agency.

See spiders.

A micro-blogging platform allowing individuals to communicate directly with their followers.