Quirk's eMarketing Glossary

Some websites store information in a small text file on your computer called a cookie. A 3rd-party cookie either originates from, or is sent to, a website different from the one you are currently visiting. These third-party cookies can either be persistent, meaning they remain on the system after your session, or temporary, meaning they are removed from your system.

The (preferably optimised) title text you select will appear in the reverse bar of a user’s browser when they view the webpage. Title tags should be a brief and accurate description of the page’s content.

Every instance the consumer comes into contact with a brand.

A mechanism used in a blog that shows a list of entries in other blogs that refer to a post on the first blog. It works by sending a ping from one blog to another which provides the alert. The blog receiving the ping typically displays the TrackBack information below a blog entry. This usually includes a summary of what has been written on the target blog, together with a URL and the name of the blog.
As with comments, although many have abused the TrackBack feature to insert spam links on some blogs, it is fantastic method of interlinking and really allows bloggers to get to know their readers and other bloggers quickly and easily. It is one of the features that has allowed blogs to spread as virally as they have.

Measuring the effectiveness of a campaign by collecting and evaluating statistics.

A piece of code that tracks a user’s interaction and movement through a website.

An essential statistic traffic indicates the amount of visits a site receives in a given amount of time.  Remember that traffic alone isn’t a measure of success – getting those visitors to convert is the ultimate goal. Also known as website traffic.