A type of program that automates the business task of sales associated with effective implementation, productivity and forecasts.
to the top- Home /
- Resources /
- eMarketing Glossary /
S
Are you just trying to grow your online business and getting swamped in a sea of buzzwords and jargon? eMarketing is full of them and although they are often used excessively, sometimes they are needed to appropriately explain something, or so the eMarketers will tell you.
Well fear not! To combat this wave of wordiness we have put together an eMarketing glossary to help you understand.
Looking for something that doesn't seem to be here? We can't do it alone Quirk Fans! Help us out by sending us your eMarketing related definitions.
Also called a content scraper, these tools automatically collect content from other websites - a popular tool in black hat circles. Quirk would never do this!
to the topA high level language used to control what the user sees on a site or to manipulate the data stored on a server.
to the topSearching is the process of finding information on the Internet through using search engines.
to the topA tool for searching the Internet. Users of search engines enter keywords relevant to their search and the search engine returns both organic and paid listing results from its databases.
to the topSearch engines rank webpages based on different sets of criteria: while they may attribute different values of importance to the criteria they tend to consider the same factors in general. The program which search engines use to judge these factors and rank webpages in their SERPs is called their ranking algorithm. Algorithms are regularly updated to combat spam and black hat tactics. As the algorithms change and put more or less importance on certain factors SEO’s do the same. Google’s change in algorithm is termed the Google Dance.
to the topThe practice of writing content specifically designed for chosen key phrases. This enhances spiderability and results in higher rankings on SERPs.
to the topSupplying a URL to the search engines to make them aware that the website and its pages actually exist and/or alerting them to updated content in the hopes of faster and more regular indexing. This is an old-school SEO technique and is no longer necessary.
to the topSimilar to an update, the Search Frequency is basically how often BrandsEye ORM scans the Internet looking for mentions of your brand, product or service.
to the topWhether in SEO, PPC or both, a Search Marketer uses search engines to sell products, channel traffic and heighten brand awareness.
to the topSearch terms are the words entered by the searcher. search engines will then look for these words in their index and return matching results. Also known as Search Query.
to the topAn awesome toolbar extension for Firefox and Mozilla that allows you to see how any and every website in the world is performing. Designed by Quirkstar Craig Raw, SearchStatus provides extensive search-related information about any site.
to the topAn abstract or concrete protocol that performs a security-related function and applies cryptographic methods.
to the topUsed to filter visitors into distinct characterised groups to analyse visits.
to the topSearch Engine Marketing. This is the process of getting a website to achieve top rankings for its chosen key phrases on SERPs. See SEO and Organic Search.
to the topA method used by major ISPs to confirm that emails do originate from the domain from where it claims to have been sent.
to the topDuring ORM, once you have mentions of your brand that are marked as relevant , you are required to attach a level of Sentiment to it. This is done on a scale of -5 to 5, where a Sentiment score which sits at -5 means anger towards the brand is expressed in the post and 5 means celebration and praise.
to the topBrandsEye ORM measures the distribution of sentiment contained in mentions and automatically plots the information on a graph, allowing you to understand how your consumers and the press feel about you, your brand and your products.
to the topSearch Engine Optimisation. The creation or tweaking of a website to increase the amount of traffic to it from search engines. The aim is to get the page to rank highly on SERPs.
to the topThe Search Engine Optimisation Analyst knows the search industry inside out and is an expert at search volume research, search psychology and statistical data.
to the topSearch Engine Results Page. The page that shows the results for a search on a search engine. In terms of SEO, websites should aim to be the first result on the SERP.
to the topA computer that delivers information and software to other computers linked by a network.
to the topOnline shopping software that allows you to add chosen product offerings on a site to your cart. You can add, delete and purchase the merchandise in your cart. Also known as shopping basket.
to the topThis is a signature file which is displayed at the end of an email. It often contains the senders name and full contact details. This short message will appear at the bottom of every email sent. It’s also sometimes called a business card.
to the topA signature quote that appears at the end of an email; it could be a quote or a call to action such as, “Sign up for Quirk’s eMarketing Newsletter.”
to the topStands for Subscriber Identity Module, the chip used in a phone to identify the number/account.
to the topThe design and planning of websites involving the technical, aesthetic and functional elements.
to the topOn a website, a page that links to every other page in the website and displays these links organised according to the information hierarchal structure.
to the topThe handsets have advanced capabilities and allow users to add applications to their phones. They usually have a QWERTY keypad and include 3G and Wifi capabilities.
to the topShort Messaging Service. SMSes are text messages that can be sent to mobile phones from the Internet or from other mobile devices.
to the topSimple Mail Transfer Protocol. A protocol for sending messages from one server to another.
to the topThe failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.
to the topThe programs on your PC, software is what makes the hardware work in the way you want it to. (word processors spreadsheets, databases etc).
to the topThe operating system (OS) used on Sun Systems known for its robustness and scalability.
to the topSorting is the process of reading mentions and determining their relevancy to your brand for optimum ORM. The Sorting process allows for a mention to be marked as Relevant, Duplicate, Spam or Irrelevant. All interactions at this point, teach BrandsEye to assist with the sorting process by intelligently reducing irrelevant and spam.
to the topSpam is any mention which is either a collection of nonsensical words on a page or a direct copy of another site. Marking mentions within the sorting process as spam will teach BrandsEye to ignore similar mentions in future (with a 95% margin of certainty).
to the topSender Policy Framework. An extension of SMTP that stops email spammers from forging the “From” fields in an email.
to the topAn automated program that scans or crawls web pages to gather information for search engines. Also called trawlers, crawlers and robots, or bots.
to the topThis is a page at the entry to a site which is usually animated and contains some variation of the phrase ‘click here to enter this site’. These pages are considered detrimental to SEO.
to the topSplit testing begins with a hypothesis and tests this by randomly sending visitors to either option A or option B in a statistically equal manner. This is followed by measuring which has the best conversion rate.
to the topA person or organisation with an interest (a “stake”) in how a resource is managed.
to the topA set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create, distribute, promote and price the product or service.
to the topThis allows for the reputation of products, individuals, or competitors to be compared against one another providing real-time SWOT analysis.
to the topThe title of an email communication. As it is the first element of the communication that will be seen, it needs to attract attention and entice the user to open the email.
to the topLike in most industries, these 'techies' keep the networks up and the bandwidth usage down.
to the topwww.quirk.biz
Social Bookmarking
A Web based service to share Internet bookmarks. Del.icio.us and Digg are examples of social bookmarking services.
to the top