The number of unique users who’ve viewed an online advertisement.
to the topQuirk's eMarketing Glossary
Are you just trying to grow your online business and getting swamped in a sea of buzzwords and jargon? eMarketing is full of them and although they are often used excessively, sometimes they are needed to appropriately explain something, or so the eMarketers will tell you.
Well fear not! To combat this wave of wordiness we have put together an eMarketing glossary to help you understand.
Looking for something that doesn't seem to be here? We can't do it alone Quirk Fans! Help us out by sending us your eMarketing related definitions.
This is when a site agrees to link to another site providing that the other site links back to it in return.
to the topWhen a user clicks on a link from one site to another site the user left is the referrer. Most browsers log the referrer’s URL in “referrer strings,” this information is vital to determining which queries are being used to find specific sites.
to the topThis is the single, quantifiable number, generated by BrandsEye; Quirk’s Online Reputation Management software. It is derived from an algorithm that takes into account all the relevant mentions of a brand, and the significance that the user has attached to them. This significance is ascertained through the process of tagging each mention to rank across a number of weighted criteria that include sentiment and credibility among others. This score provides a benchmark against the brand’s reputation as it fluctuates over time, and also allows comparison between a brand and its competitors.
to the topThis stands for Return on Advertising Spend and indicates the amount of revenue garnered from each referrer. It is calculated by dividing the total amount of revenue garnered by the total amount of revenue spent on the advertising campaign.
to the topA file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.
to the topThis stands for Return on Investment – This is what everyone is after! Essentially it is how profitable an investment is in terms of how much revenue was actually spent on the investment.
to the topReally Simple Syndication abbreviates all the bumf most websites on the World Wide Web contain in order to provide you with specific content you want. RSS allows you to receive/ syndicate this information without requiring you to constantly open new pages in your browser. Also see RSS Reader.
to the topThis is how you read you RSS Feeds. These desktop news readers or aggregators are the best thing next to sliced bread - get one! Also known as RSS Aggregator.
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