In search, ranking is used to describe the relative position of a web page in the SERPs.
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Are you just trying to grow your online business and getting swamped in a sea of buzzwords and jargon? eMarketing is full of them and although they are often used excessively, sometimes they are needed to appropriately explain something, or so the eMarketers will tell you.
Well fear not! To combat this wave of wordiness we have put together an eMarketing glossary to help you understand.
Looking for something that doesn't seem to be here? We can't do it alone Quirk Fans! Help us out by sending us your eMarketing related definitions.
Rating is the process of tagging information onto each mention about your brand. This includes the media origin, sentiment and credibility amongst other things. This process allows for the automated reporting to take place.
to the topAn interpretation of data captured. A ratio can be between counts and ratios or a ratio and a count metric.
to the topThis is when a site agrees to link to another site providing that the other site links back to it in return.
to the topWhen an 3rd party site/blog/individual recommend a site, product or service provider to a second individual or company.
to the topThe URL of the web page that a user was on before reaching yours. The server's logs capture referral URLs and store them in their log files. Furthermore, if a user used a search engine to find your website, the key phrases they used to find your site will be embedded in the referring URL. Intelligent log analysers can then use this data to track how many visitors originate from each key phrase.
to the topWhen conducting ORM, marking a mention as Relevant (during the sorting phase) means that it is related to the brand, of interest to yourself and will be included in your statistics.
to the topA unique visitor with two or more visits within the time period being analysed.
to the topThis is the single, quantifiable number, generated by BrandsEye - Quirk’s Online Reputation Management software. It is derived from an algorithm that takes into account all the relevant mentions of a brand and the significance that the user has attached to them. This significance is ascertained through the process of tagging each mention to rank across a number of weighted criteria that include sentiment and credibility. This score provides a benchmark against the brand’s reputation as it fluctuates over time and also allows comparison between a brand and its competitors.
to the topReturn on Advertising Spend. Indicates the amount of revenue garnered from each referrer. It is calculated by dividing the total amount of revenue garnered by the total amount of revenue spent on the advertising campaign.
to the topA file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.
to the topA protocol used to indicate to search engine robots which pages should not be indexed.
to the topReturn on Investment. The ratio of cost to profit. An example of this is advertising spend as a percentage of the revenue that it generates.
to the topA Root Category is essentially a base level category. For example, if you were tracking Google and wanted to compare it to Yahoo! Then both would be Root Categories. Within each root category is a number of sub-categories which contain the actual search phrases.
to the topReally Simple Syndication. RSS allows you to receive/ syndicate information without having to constantly open new pages in your browser.
to the topThis is how you read your RSS Feeds. These desktop news readers or aggregators display new content from the RSS feeds that you have signed up to. Also known as RSS Aggregator.
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