Are you just trying to grow your online business and getting swamped in a sea of buzzwords and jargon? digital marketing is full of them and although they are often used excessively, sometimes they are needed to appropriately explain something, or so the eMarketers will tell you.

Well fear not! To combat this wave of wordiness we have put together an digital marketing glossary to help you understand.

Looking for something that doesn't seem to be here? We can't do it alone Quirk Fans! Help us out by sending us your digital marketing related definitions.



Data that can be observed but not measured. Deals with descriptions.

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Basis for measuring the quality of keywords and determining minimum PPC bids. This score is calculated by measuring a keyword's click-through rate, ad text relevancy, the keyword’s historical performance and the quality of the landing page.

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Data which can be measured or defined. Deals with numbers.

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The coolest eMarketing agency in the world. Scratch that ... the universe! :-)

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Quirk's beautiful team of marketing-focused designers, developers, copywriters, consultants and researchers.

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Where it all takes place! We have QuirkStations located in Cape Town and Johannesburg, South Africa and Covent Garden, UK.

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A full keypad, similar to the one found on computers.

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www.quirk.biz