PageRank gives a ranking or score to every webpage on the Internet based on the number and quality of the page's backlinks, this score is a number out of 10 with 1 being the lowest and 10 being the highest. Anything above 5 means your site is cheese!
to the topQuirk's eMarketing Glossary
Are you just trying to grow your online business and getting swamped in a sea of buzzwords and jargon? eMarketing is full of them and although they are often used excessively, sometimes they are needed to appropriately explain something, or so the eMarketers will tell you.
Well fear not! To combat this wave of wordiness we have put together an eMarketing glossary to help you understand.
Looking for something that doesn't seem to be here? We can't do it alone Quirk Fans! Help us out by sending us your eMarketing related definitions.
Placing ads for products or services on search engines (listings appear at the top of the page and on the right hand side) and on content sites across the Internet. These ads are typically small snippets of text linked to merchandise pages. See PPC
to the topThe number of times a piece of information or content is forwarded to others. These can be friends, family or any other individual, company or organisation.
to the topPay per Click - Buying sponsored adverts on search engine results pages and content pages, while only paying for those ads on a performance basis. See Paid Search.
to the topSimilar to Pay Per Click, PPL is an advertising payment model in which payment is made on leads not just clicks.
to the topA unique URL which points to the permanent location of a single blog post and its associated comments and trackbacks.
to the topA criminal activity where “Phishers” attempt to fraudulently acquire sensitive information, such as passwords and credit card details. Often this is done by masquerading as a party the victim is likely to trust (another person or reputable business) via some form of electronic communication like email, IM or even telephone.
to the topPacket Internet Groper. A utility that forwards data packets to check the quality of a link or verify the connection of a machine to the Internet.
to the topA nifty little extension that adds on to the capabilities of a major software package.
to the topPublishing audio programs via the Internet, allowing users to subscribe to a feed of new files. Podcasting enables independent producers to create self-published, syndicated "radio shows". Listeners may subscribe to feeds using "podcatching" software (a type of aggregator), which periodically checks for and downloads new content automatically.
to the topThe 'cleanliness' of a mailing list based on previous mailings. A Purity Point of 0 is the best while 1 is the poorest. This decimal number is based on the number of bounces and their type, compared to the amount of emails sent.
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