A file containing a list of RSS URLs. Often used for sharing feeds amongst users.
to the topQuirk's eMarketing Glossary
Are you just trying to grow your online business and getting swamped in a sea of buzzwords and jargon? eMarketing is full of them and although they are often used excessively, sometimes they are needed to appropriately explain something, or so the eMarketers will tell you.
Well fear not! To combat this wave of wordiness we have put together an eMarketing glossary to help you understand.
Looking for something that doesn't seem to be here? We can't do it alone Quirk Fans! Help us out by sending us your eMarketing related definitions.
Press releases distributed over the Internet. It is aimed at a broader segment of reader including social media, consumers and journalists.
to the topYour online reputation refers to how your company, brand or staff is perceived by the online community. It is influenced by the comments that that people make about you and your brand on blogs, in forums and discussion groups and on Twitter, and can be damaged or built on, depending on the sentiment of the mentions. Many companies choose to monitor and manage their online reputations to prevent long-term, serious damage to their brands as a result of negative consumer generated media.
to the topThis is also referred to as the read rate. This is the number of emails that are opened in an email marketing campaign as a proportion of the total emails sent.
to the topAlso known as subscribe - Requesting to receive information from a company via e-mail. All responsible email marketers ensure that only users who have opted in receive their communication. If you haven't opted in - it's SPAM!
to the topAlso known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via e-mail.
to the topThese are the listings generally found on the left hand side in search engines, and are not influenced by direct financial payments. Listings are results based on factors such as keyword relevancy within a webpage: SEO is used to boost success. Also see Natural Search.
to the topOnline Reputation Management - the only way you can measure what is being said about your company, product and business methods online. How you are portrayed online is a vital part of any PR strategy, especially when that portrayal is negative.
At Quirk, we use our very own Online Reputation Management tool - BrandsEye - to help our clients secure their reputations online.
www.quirk.biz
eMarketing News
Subscribe to our fortnightly newsletter which is packed with interesting eMarketing news, views and other quirky titbits.
What Our Clients Say
"Everything you ever wanted to know about eMarketing but were afraid to ask - really! This was a seriously good workshop for anyone from the sole trader with their own website to the eMarketing director of a large company. I am not that technical but Rob has that rare ability to explain technical (ie: difficult!) issues in very simple terms. I got an enormous amount from this highly interactive one day workshop." - Ian F, Kensington Enterprises
Sign Up for a Site Audit
Is your site: search engine friendly, accessible, useable? Yes, No, Maybe? A Quirk site audit will determine all this and more.
| Cape Town | London | Johannesburg |
| Tel: +27 (0)21 462 7353 | Tel: +44 (0)20 7470 8855 | Tel: +27 (0)11 467 4749 |