Quirk's eMarketing Glossary

Press releases distributed over the Internet. It is aimed at a broader segment of reader including social media, consumers and journalists.

A part of a website aimed at providing journalists with pertinent corporate information such as PR contacts, images and press releases.
 

Your online reputation refers to how your company, brand or staff is perceived by the online community. It is influenced by the comments that people make about you and your brand on blogs, in forums and discussion groups and on Twitter. It can be damaged or built on, depending on the sentiment of the mentions. Many companies choose to monitor and manage their online reputations to prevent long-term, serious damage to their brands as a result of negative consumer generated media.  

This is an absolute gold mine of information and the most reliable indicator of what your reputation is like on the internet. Your final online reputation report can be customised using BrandsEye's filters, to reflect only the information that you deem important - resulting in an overall Reputation Score that can be compared with your competitors or (cheekily) between your CEO and yourself. This Reputation Score acts as the "spot price" of your brand at any moment and is graphed on a time graph for easy comparison.
 

It is a "statement of principle, a statement of strategy and a statement of commitment. It meant to spark dialogue, to inspire action and to help the open education movement grow." OED is centred around efforts to promote open resources, technology and teaching practices in education so as to make it freely accessible to all learners.
 

This is also referred to as the read rate. This is the number of emails that are opened in an email marketing campaign as a proportion of the total number of emails sent.

Unlike proprietary software, open source software makes the source code available so that other developers can build applications for the software, or even improve on it.

Entails supporting the "front office" business processes, which include customer contact (sales, marketing and service).
 

A file containing a list of RSS URLs. Often used for sharing feeds amongst users.

Also known as subscribe. Explicitly requesting to receive information from a company via e-mail. All responsible email marketers ensure that only users who have opted in receive their communication. If you haven't opted in - it's SPAM!

Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.

These are the listings generally found on the left hand side of a SERP and are not influenced by direct financial payments. These listings are results based on factors such as keyword relevancy within a webpage: SEO is used to boost success.

The URL that sent a new visitor to the website.
 

Online Reputation Management - the only way you can measure what is being said about your company, product and business methods online. How you are portrayed online is a vital part of any PR strategy, especially when that portrayal is negative.
At Quirk, we use our very own Online Reputation Management tool - BrandsEye - to help our clients secure their reputations online.

Online Reputation Management. Understanding and influencing the perception of an entity online. This entails ensuring that you know what is being said about you and that you are leading the conversation. ORM is usually initiated with an application or software package. See BrandsEye.
 

Abbreviation for Operating System, the software used by a computer to operate.
 

These links will, once clicked on, take users to another site.

Formerly GoTo.com, bought by Yahoo! And provider of Yahoo!'s PPC advertising. Panama has replaced Overture as the platform that powers Yahoo! Search Marketing.