Are you just trying to grow your online business and getting swamped in a sea of buzzwords and jargon? eMarketing is full of them and although they are often used excessively, sometimes they are needed to appropriately explain something, or so the eMarketers will tell you.

Well fear not! To combat this wave of wordiness we have put together an eMarketing glossary to help you understand.

Looking for something that doesn't seem to be here? We can't do it alone Quirk Fans! Help us out by sending us your eMarketing related definitions.



Non-paid search engine results. See also Organic Results.

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Navigation is what allows users to move from page to page in your site. It is essential that your navigation is user friendly. If the users can’t easily find their way, they won’t travel deeper into your site.

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Like etiquette but on the net, netiquette are the social rules that govern online interactions. An example of a net no-no would be IMing someone in caps (this means you’re SHOUTING).

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A word derived from net and citizen. Unlike a newbie, a netizen is an experienced web user. Someone who has spent a significant (if not disproportionate) time on the web.

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A group of two or more computer systems linked together in a LAN or a WAN.

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A unique visitor who visits a website for the first time ever in the period of time being analysed.

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Aka noob. Fresh blood – someone who is new to the wonderful online world and are often unaware of netiquette. You have to start somewhere, right?

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An online discussion group usually focussed around a specific topic. Articles are posted and people have discussions around them.

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NoFollow is an attribute of a hyperlink, indicating that the link is not necessarily endorsed by the website and is ignored by search engine spiders.

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A NoIndex page is a HTML meta tag (at page level) telling the search engine spiders visiting your site not to display the page in the SERPs.

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