The big brains in the conception and application of internal and external marketing strategies.to the top
Are you just trying to grow your online business and getting swamped in a sea of buzzwords and jargon? digital marketing is full of them and although they are often used excessively, sometimes they are needed to appropriately explain something, or so the eMarketers will tell you.
Well fear not! To combat this wave of wordiness we have put together an digital marketing glossary to help you understand.
Looking for something that doesn't seem to be here? We can't do it alone Quirk Fans! Help us out by sending us your digital marketing related definitions.
The four elements businesses need to consider for the success of their marketing efforts: Product, Price, Place and Promotion. The focus and strategy that is placed on each one is entirely dependant on the goals of the marketing strategy.to the top
A written document detailing the actions necessary to achieve marketing objectives.to the top
When content from two or more sources is combined.to the top
Tailoring content for many individuals.to the top
In ORM, the graphic representation of the media sources from which mentions relating to your brand allows you to better understand how particular media types are interacting with your brand.to the top
In Online Reputation Management, mentions refer to the instances when your brand, company or staff members are talked about online, usually by your clients or consumers. Online Reputation Management and monitoring tools, like BrandsEye, seek out mentions and alert you to them, so that your company can respond appropriately.to the top
This is the owner of the product that is being marketed or promoted. Also referred to as "Advertiser".to the top
Information that can be entered about a web page and the elements on it that provide context and relevancy information to search engines. These used to be an all important ranking factor.to the top
A short paragraph describing the page content. This summary is usually shown on the SERPs if it contains the term searched for. The spiders use the meta tag description to determine the topic of the page, making the use of targeted key phrases important.to the top
Brief text updates that are usually less than 200 characters. These are published via SMS, the Web, IM, email or Mp3 and can either be received by the general online community or a select number of individuals. As of May 2009, the most popular microblogging service is Twitter.to the top
Duplicates of a site usually found on a different server. These sites are used to trick search engines and are usually considered a Black Hat tactic which the search engines will most often penalize by removing both the mirror and original sites from the index.to the top
Stands for Multimedia Message Service. An extension on SMS, allows picture, sound or low quality videos to be sent on a wireless network.to the top
A mobile phone, PDA or other handset.to the top
The facilities and technology that provide a public mobile telecommunications service possible.to the top
A blend of the words mobile and weblog. A moblog, consists of content posted to the Internet from a mobile or portable device, such as a cellular phone or PDA. Moblogs generally involve technology which allows publishing from a mobile device.to the top
A number from 0 to 10 indicating how high a site is likely to rank in the search results. Provided by SEOmoz's Linkscape.to the top
MSN Search was developed by Microsoft and comprised of a search engine, index, and web crawler. On September 12 2006, MSN Search evolved into MSN Live Search which offers users the ability to search for specific types of information using search tabs that include the Web, news, images, music, desktop, local, and Microsoft Encarta.to the top
A test using many variables to determine statistically significant influences on outcomes.to the top
MySpace is a social networking website that offers users the opportunity to build profiles, collect friend lists, blog, join groups and enjoy a number of other interactive networking activities.to the top
An open source, Database Management System which is available for both Linux and Windows. Based on goals of speed, robustness and ease of use, this system stores information for use on websites.to the top