Are you just trying to grow your online business and getting swamped in a sea of buzzwords and jargon? digital marketing is full of them and although they are often used excessively, sometimes they are needed to appropriately explain something, or so the eMarketers will tell you.

Well fear not! To combat this wave of wordiness we have put together an digital marketing glossary to help you understand.

Looking for something that doesn't seem to be here? We can't do it alone Quirk Fans! Help us out by sending us your digital marketing related definitions.



IA

IA is the structural design of shared environments, methods of organising and labelling websites, intranets and online communities and the ways of bringing the principles of design and architecture (structure) to the digital landscape.

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Ideas are everything in this online game - you need lots of them. If you're in need of some food for thought, keep on checking those RSS feeds.

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The set of standard which outline the Wireless LAN protocol (WiFi)

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An iFrame is an HTML document which allows additional HTML elements to be embedded within.

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Customisable additions that can be loaded onto your iGoogle home page and perform various functions such as weather updates, sports scores or TV guides.

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IIS

Internet Information Services. A web server from Microsoft. It is the world's second most popular web server in terms of overall websites.

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IM

Instant Messaging is a technology that allows its users to communicate in real-time, via text chat. Essentially your IM system alerts you when a contact on your list is online and you can then initiate a chat session.

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The act of deliberately generating impressions of an advert without the intention of clicking on the advert. The result is a reduction in click through rate which can affect Quality Score in PPC advertising.

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The number of times a web page or ad is viewed.

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The searchable catalogue of documents and pages created by a search engine. Web spiders index websites with the search engines by scanning or crawling them.

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Consolidation of many media toward a unified platform or standard.

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A student learning the eMarketing ropes by gaining practical experience. Also known as a Studling or a 'BrandsEye Pilot'.

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A URL that is part of the same website.

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A search function specific to one site. This awesome tool allows users to find what ever they are looking for on your site. All they do is type in the search term and hey presto if you have it on your site, they’ll find it.

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A worldwide system of interconnected computer networks. The Internet connects millions of individuals from every corner of the globe. If it wasn't for the Internet we wouldn't be here - needless to say we LOVE it!

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IE – Microsoft’s web browser. (Download Firefox - it's better!)

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An element of  WebPR, an internet press release is exactly the same as a traditional press release but is released online rather than in print and can be optimized to form part of an SEO strategy.

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The Internet Protocol (IP) address is a exclusive number, which is used to represent every single computer in a network.

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The popular smartphone, produced by Apple.

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Marking a online mention as irrelevant (during the sorting phase) means that it is related your particular key phrases but not relevant to your brand. For example to the brand Apple computers a mention about the fruit may be found but are irrelevant to your brand.

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ISP

Internet Service Provider – this is the company that is providing you access to the Internet e.g. MWEB, AOL, Yahoo! etc.

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IxD

Interaction Design defines the structure and behaviours of interactive products and services and user interactions with those products and services. It is grounded in an understanding of real users (goals, tasks, experiences, needs and wants) and balances these needs with business goals and technological capabilities.

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