Quirk's eMarketing Glossary

You need lots of them! Need some food for thought - keep checking those feeds!

Internet Information Services from Microsoft.

Instant Messaging is a technology that allows its users to communicate in real-time. Essentially your IM system alerts you when a contact on your list is online; you can then initiate a chat session. IM is seriously the best thing since sliced bread (and you thought toast was). You can even IM us via the Quirk site to have all of your eMarketing questions answered ASAP (if we're online). Also known as IMing

The act of deliberately generating impressions of an advert without the intention of clicking on the advert. The result is a reduction in click through rate which can affect Quality Score in PPC advertising.

The number of times a webpage or ad is viewed.

See Backlink.

The searchable catalogue of documents and pages created by a search engine. Web spiders index websites with the search engines by scanning or crawling them.

A search function specific to one site. This awesome tool allows users to find what ever they are looking for on your site. All they do is type in the search term and hey presto if you have it on your site, they’ll find it.

A worldwide system of interconnected computer networks; the Internet connects millions of individuals from every corner of the globe. If it wasn't for the Internet we wouldn't be here - needless to say we LOVE it!

IE – Microsoft’s web browser.

An element of  WebPR, an internet press release is exactly the same as a traditional press release but is released online rather than in print and can be optimized to form part of an SEO strategy.

The Internet Protocol (IP) address is a exclusive number, which is used to represent every single computer in a network.

Internet Service Provider – this is the company that is providing you access to the Internet e.g. MWEB, AOL, Yahoo! etc).