Quirk's eMarketing Glossary

The failed delivery of email communication due to an undeviating reason like a non-existent address.

A stiff olden day type of Memory Stick.

The body of your PC, hardware comprises all the physical components of a computer (monitors, keyboards, printers, drives etc).

Heading tags (H1, H2, H3 etc) are standard elements used to define headings and subheadings on a webpage. The number indicates the importance, so H1 tags are viewed by the spiders as being more important that the H3 tags. Using targeting key phrases in your H tags is essential for effective SEO.

A black hat technique where the keywords are invisible to the naked eye as they are the same colour as the page's background. Search engines are not fooled by this unethical technique and sites will be penalised for employing it.

A hit, though often mistaken for a measure of popularity, is a request from a user’s browser to view a particular page or image.

The first page of any website. The home page gives users a glimpse into what your site is about – very much like the index in a book, or a magazine.

The abbreviation for HyperText Markup Language, read by web browsers. Certain HTML "tags" are used to structure the information and features within a webpage.

A link in a document (electronic) that allows you, once you click on it, to follow the link to the relevant webpage.