Quirk's eMarketing Glossary

The unauthorised use or attempted use of a network or information system. Hacking usually involves bypassing security measures put in place by system administrators.
 

A portable or mobile phone.
 

The failed delivery of email communication due to an undeviating reason like a non-existent address.

A stiff olden day type of Memory Stick.

The body of your PC. Hardware comprises of all the physical components of a computer (monitors, keyboards, printers, drives etc).

Heading tags (H1, H2, H3 etc) are standard elements used to define headings and subheadings on a webpage. The number indicates the importance, so H1 tags are viewed by the spiders as being more important that the H3 tags. Using targeting key phrases in your H tags is essential for effective SEO.

A data visualisation tool that shows levels of activity on a web page in different colours. Reds and yellows show the areas of the most activity and blues and violets the least.
 

A black hat technique where the keywords are invisible to the naked eye as they are the same colour as the page's background. Search engines are not fooled by this unethical technique and sites will be penalised for employing it.

A hit, though often mistaken for a measure of popularity, is a request from a user’s browser or web server  to view a particular page, file or image.

The first page of any website. The home page gives users a glimpse into what your site is about – very much like the index in a book or a magazine.

An email database that a company generates itself without purchasing or renting names.
 

HyperText Markup Language. This is the "language" read by web browsers. Certain HTML "tags" are used to structure the information and features within a web page. As an example, HTML emails usually contain graphics and can be interactive.

Hypertext Transfer Protocol, a protocol used when browsing the World Wide Web.

A link in an electronic document that allows you, once you click on it, to follow the link to the relevant web page. Hyperlinks are often written in underlined, blue text.