Are you just trying to grow your online business and getting swamped in a sea of buzzwords and jargon? digital marketing is full of them and although they are often used excessively, sometimes they are needed to appropriately explain something, or so the eMarketers will tell you.

Well fear not! To combat this wave of wordiness we have put together an digital marketing glossary to help you understand.

Looking for something that doesn't seem to be here? We can't do it alone Quirk Fans! Help us out by sending us your digital marketing related definitions.



Stands for General Packet Radio Service. Delivers wireless packet data services to GSM customers.

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 Gentoo is the free file management system for Linux and other UNIX based operating systems.

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An information type which bridges the gap between physical terrain and a fully integrated digital map of the chosen area.

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Also Geotargeting. Used to allow you to see where your visitors come from and to give them specific information that is relevant to them.

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Also known as geo-targeting or geo-locating. Used to allow you to see where your visitors come from and give them specific information that is relevant to them based on their location.

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GIF

Graphics Interchange Format. A GIF is an 8-bit-per-pixel bitmap image format using a palette of up to 256 distinct colours. GIFs allow images to be reduced without degrading their quality.

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Stands for Global Positioning System. Satellite-based positioning technology that allows a GPS receiver to calculate its position anywhere on earth with great accuracy.

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The defined action that visitors should perform on a website or the purpose of the website.

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The worlds best known search engine. Google offers access to billions of web pages in over 30 languages to searchers from all over the world. Google began life as the research project of two graduate students, Sergey Brin and Larry Page. Years later "Googling" has become a part of our everyday lives, long live Google!

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This program allows web publishers to display Google ads and earn revenue from the hits that generate traffic. AdSense delivers relevant text ads that are targeted to the Google search results pages generated by your visitors' search request.

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Google's PPC program allows advertisers to display their adverts on relevant search results and across Google's content network via this program.

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The free traffic analytics software provided by the search engine giant Google.

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Your Google CV is a dynamic curriculum vitae (resume) which is represented as the results which appear when an individual or company is searched for. Go on, have a look: search for your name on Google. The listings specific to you in the SERPs will form your Google CV. More and more potential employers are using candidate’s Google CVs as a reference, so you’ll want to make sure that nay negative mentions are pushed as far down as possible.

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Google Earth is a virtual globe comprised of the super-imposition of satellite imagery, aerial photography and GIS images.

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A term coined by AdWords advertisers to describe an unexpected change in Google AdWords policy, introducing a quality score for the landing pages of AdWords ads. It is gaining wider usage as a term to describe (unexpected) decisions and actions taken by Google, which negatively impact Web or search engine rankings, irrespective of whether they relate to Google AdWords or not.

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This is what you're doing when you enter a search query in Google.

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GottaQuirk blog readers.

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Grey Hat SEO is what occurs when white hats try and push the limits of what they can get away with. With the rapid evolution of search engines they don't tend to get away with it for very long. See Black Hat.

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GSM

Stands for Global System for Mobile Communications. Most widely used of the three digital wireless telephone technologies. Uses a variation of time division multiple access.

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Software that compresses a website in order to speed up its download time.

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