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Quirk's eMarketing Glossary

Are you just trying to grow your online business and getting swamped in a sea of buzzwords and jargon? eMarketing is full of them and although they are often used excessively, sometimes they are needed to appropriately explain something, or so the eMarketers will tell you.

Well fear not! To combat this wave of wordiness we have put together an eMarketing glossary to help you understand.

Looking for something that doesn't seem to be here? We can't do it alone Quirk Fans! Help us out by sending us your eMarketing related definitions.

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Like real estate online is all location, location, location these days. Geographical Targeting or Geotargeting is specifically useful to location specific businesses. It allows you to see where your visitors come from and to give them specific information that is relevant to them.

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GIF

Abbreviation of Graphics Interchange Format, a GIF is an 8-bit-per-pixel bitmap image format using a palette of up to 256 distinct colors. GIF’s allow images to be reduced without degrading their quality.

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The worlds best known search engine. Google offers access to billions of webpages in over 30 languages to searchers all over the world. Google began life as the research project of two graduate students, Sergey Brin and Larry Page. Years later Googling has become a part of our everyday lives, long live Google!

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This program allows sites to display Google ad's and earn revenue from the hits that generate traffic. AdSense delivers relevant text ads that are targeted to the Google search results pages generated by your visitors' search request.

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Google's PPC program allows advertisers to display their adverts on relevant search results and across Google's content network via this program.

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This is what you're doing when you enter a search query in Google.

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GottaQuirk blog readers.

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Grey Hat SEO is what occurs when white hats try and push the limits of what they can get away with. With the rapid evolution of search engines they don't tend to get away with it for very long. See Black Hat.

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Software that compresses a website in order to speed up download times.

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