Quirk's eMarketing Glossary

Stands for General Packet Radio Service. Delivers wireless packet data services to GSM customers.
 

 Gentoo is the free file management system for Linux and other UNIX based operating systems.
 

An information type which bridges the gap between physical terrain and a fully integrated digital map of the chosen area.

Also Geotargeting. Used to allow you to see where your visitors come from and to give them specific information that is relevant to them.

Graphics Interchange Format. A GIF is an 8-bit-per-pixel bitmap image format using a palette of up to 256 distinct colours. GIFs allow images to be reduced without degrading their quality.

Stands for Global Positioning System. Satellite-based positioning technology that allows a GPS receiver to calculate its position anywhere on earth with great accuracy.

 

The defined action that visitors should perform on a website or the purpose of the website.
 

The worlds best known search engine. Google offers access to billions of web pages in over 30 languages to searchers from all over the world. Google began life as the research project of two graduate students, Sergey Brin and Larry Page. Years later "Googling" has become a part of our everyday lives, long live Google!

This program allows web publishers to display Google ads and earn revenue from the hits that generate traffic. AdSense delivers relevant text ads that are targeted to the Google search results pages generated by your visitors' search request.

Google's PPC program allows advertisers to display their adverts on relevant search results and across Google's content network via this program.

The free traffic analytics software provided by the search engine giant Google.

Search for your name on Google. The listings specific to you in the SERPs will form your Google CV. More and more potential employers are using candidate’s Google CVs as a reference, so you’ll want to make sure that nay negative mentions are pushed as far down as possible.

Google Earth is a virtual globe comprised of the super-imposition of satellite imagery, aerial photography and GIS images.
 

A term coined by AdWords advertisers to describe an unexpected change in Google AdWords policy, introducing a quality score for the landing pages of AdWords ads. It is gaining wider usage as a term to describe (unexpected) decisions and actions taken by Google, which negatively impact Web or search engine rankings, irrespective of whether they relate to Google AdWords or not.

This is what you're doing when you enter a search query in Google.

GottaQuirk blog readers.

Grey Hat SEO is what occurs when white hats try and push the limits of what they can get away with. With the rapid evolution of search engines they don't tend to get away with it for very long. See Black Hat.

Stands for Global System for Mobile Communications. Most widely used of the three digital wireless telephone technologies. Uses a variation of time division multiple access.
 

Software that compresses a website in order to speed up its download time.