Are you just trying to grow your online business and getting swamped in a sea of buzzwords and jargon? digital marketing is full of them and although they are often used excessively, sometimes they are needed to appropriately explain something, or so the eMarketers will tell you.

Well fear not! To combat this wave of wordiness we have put together an digital marketing glossary to help you understand.

Looking for something that doesn't seem to be here? We can't do it alone Quirk Fans! Help us out by sending us your digital marketing related definitions.



Facebook is a social networking site that allows users to join and create profiles, join groups, make friends and post photos. There are also a number of other functionalities that can be added to Facebook in the form of applications.

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Facebook applications are add ons that allow users to customise their Facebook experience and perform a number of functions such as playing online games, adopting avatar pets or sending gifts.

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FAQ

Frequently Asked Questions. It’s always useful to have a section like this on your site to give users quick answers to questions they’re likely to have.

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Favourite Icon. It is a small icon that identifies a bookmarked site. It can also show in a browser's address bar, making it a worthwhile branding effort.

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A prominent aspect of a product which is beneficial to users.

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These are handsets that offer additional functionality and often include camera and additional storage space. Often they can access the Internet, but they generally have a standard numeric keypad.

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An RSS aggregator that lets you view all your RSS feeds in one place.

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Mozilla's web browser, currently the most popular browser around.

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Security software which monitors and authorises access.

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Technology used to show video and animation on a website. Although popular, Flash can be bandwidth heavy and unfriendly to search engine spiders because they can't read it. This may negatively impact on your site rankings on SERPs.

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Fixed cost for impressions on low traffic sites.

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A fake blogas in the Edelman/Walmart Fiasco. In this, a PR firm (Edelman) backed the creation of a fake blog detailing the travel escapades of a couple in America who camped in Wal-Mart parking lots. The whole incident was revealed as being contrived and Wal-Mart/Edelman were strongly criticised by the online and offline community.

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A soft, olden day type of Memory Stick.

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A form of qualitative research where a group of people are asked questions in an interactive group setting. From a marketing perspective, it is important tool for acquiring feedback regarding new products and various topics.

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Everything you see on your computer screen for that page without needing to scroll downwards. All your critical or most important information should lie above the fold in order to ensure maximum exposure and to entice the user to read more.

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Categorisation or taxonomy based on social media tags.

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An online discussion group usually around a specific topic that a number of users can participate in and comment on.

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This button allows you to go forward again once you have used the back button.

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An HTML technique used to combine two or more HTML documents within a single web browser screen. Frames can often cause accessibility and usability issues and their use is largely discouraged by good designers.

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This is the interval, at which email efforts or advertisements such as newsletters are sent, or displayed to users (daily/weekly/monthly etc.).

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Frequency caps are present to limit the number of times we are exposed to the same online advert.

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FTP

Abbreviation for File Transfer Protocol, a standard for transporting files online.

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