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Quirk's eMarketing Glossary

Are you just trying to grow your online business and getting swamped in a sea of buzzwords and jargon? eMarketing is full of them and although they are often used excessively, sometimes they are needed to appropriately explain something, or so the eMarketers will tell you.

Well fear not! To combat this wave of wordiness we have put together an eMarketing glossary to help you understand.

Looking for something that doesn't seem to be here? We can't do it alone Quirk Fans! Help us out by sending us your eMarketing related definitions.

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Payment and receipt of payment via the Internet.

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Also known as electronic mail, Email is essentially mail that is electronically transferred from PC to PC. Email allows you to send messages to anyone, anywhere in the world instantly! Snail mail is so last century!

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Email marketing is the most effective of all online marketing tactics. It is extremely cost effective, can be highly targeted and customised, is measurable and best of all takes advantage of the consumer's most prolific touch point with the Internet, their inbox.

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Like a traditional print newsletter but delivered to your inbox rather than to your post box. You should definitely sign up to receive Quir'ks email newsletter... it's gooooooood!

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The process of marketing a brand using the Internet. In a world where online is everything you may as well pack it in if you don't have a kick-ass website and an effective eMarketing strategy... or you could contact Quirk.

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Mathematical algorithms are used to encrypt data in order to protect it from unauthorized use.

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Anything online that you can't be bothered to actually explain.

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An electronic magazine. Also sometimes called an e-mag.

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