Electronic Customer Relationship Management.
to the topQuirk's eMarketing Glossary
Are you just trying to grow your online business and getting swamped in a sea of buzzwords and jargon? eMarketing is full of them and although they are often used excessively, sometimes they are needed to appropriately explain something, or so the eMarketers will tell you.
Well fear not! To combat this wave of wordiness we have put together an eMarketing glossary to help you understand.
Looking for something that doesn't seem to be here? We can't do it alone Quirk Fans! Help us out by sending us your eMarketing related definitions.
A faster version of GSM wireless service. It enables data to be delivered at rates up to 384 Kbps on a broadband.
eDucator, as in educator? Get it? The industry requires a certain level of skills sharing and eMarketing eDucators hold regular industry classes, conferences and workshops.
to the topElectronic Mail. Email is essentially mail that is electronically transferred from PC to PC. Email allows you to send messages to anyone, anywhere in the world instantly.
to the topA software application used to compose, send, receive and view e-mails. Some common examples include Outlook, Thunderbird, Apple Mail and Google Gmail.
to the topEmail marketing is the most effective of all online marketing tactics. It is extremely cost effective, can be highly targeted and customised, is measurable and best of all takes advantage of the consumer's most prolific touch point with the Internet, their inbox.
to the topThe process of marketing a brand using the Internet. In a world where online is everything you may as well pack it in if you don't have a kick-ass website and an effective eMarketing strategy... or you could contact Quirk.
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Together with the Marketing Managers, the eMarketing Strategists know where and how to effectively position a brand online.
to the topA guide to marketing a brand using the Internet. Quirk eMarketing has recently published eMarketing: The Essential Guide to Online Marketing. It tells marketers everything they could ever need to know about using the Internet as a marketing tool.
Mathematical algorithms used to encode data in order to protect it from unauthorised use.
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In BrandsEye lingo, ‘enterprise’ is the term used to describe brands, business and industry. For example, mentions of your brand can be produced or generated by an Enterprise (like this post for instance).
A recorded action that has a specific time assigned to it by the browser or the server. Can also refer to a step a visitor takes in the conversion process.
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What Our Clients Say
I attended the WebPR conference in JHB in March. Just a quick note to all of you at Quirk with HUGE congratulations – this was one of the first conferences I have attended where I was riveted for the entire day and took away a lot of new knowledge. What you are doing for the industry is highly commendable and it’s a pity more PR professionals are not harnessing the power of the web. I’m a web freak and as such we had already started implementing more online driven exposure with a number of clients but the tools I took away from the discussions will allow us to push this medium a great deal more.
Thanks again and keep up the good work! - Melissa A, Black Khaki
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