Are you just trying to grow your online business and getting swamped in a sea of buzzwords and jargon? digital marketing is full of them and although they are often used excessively, sometimes they are needed to appropriately explain something, or so the eMarketers will tell you.

Well fear not! To combat this wave of wordiness we have put together an digital marketing glossary to help you understand.

Looking for something that doesn't seem to be here? We can't do it alone Quirk Fans! Help us out by sending us your digital marketing related definitions.



Electronic Customer Relationship Management.

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A faster version of GSM wireless service. It enables data to be delivered at rates up to 384 Kbps on a broadband.

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eDucator, as in educator? Get it? The industry requires a certain level of skills sharing and eMarketing eDucators hold regular industry classes, conferences and workshops.

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Payment and receipt of payment via the Internet.

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Electronic Mail. Email is essentially mail that is electronically transferred from PC to PC. Email allows you to send messages to anyone, anywhere in the world instantly.

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A software application used to compose, send, receive and view e-mails. Some common examples include Outlook, Thunderbird, Apple Mail and Google Gmail.

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Email marketing is the most effective of all online marketing tactics. It is extremely cost effective, can be highly targeted and customised, is measurable and best of all takes advantage of the consumer's most prolific touch point with the Internet, their inbox.

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Like a traditional print newsletter but delivered to your inbox rather than to your post box. Sign up to Quirk's fortnightly newsletter to get the latest eMarketing news and views.

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The process of marketing a brand using the Internet. In a world where online is everything you may as well pack it in if you don't have a kick-ass website and an effective eMarketing strategy... or you could contact Quirk.

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Together with the Marketing Managers, the eMarketing Strategists know where and how to effectively position a brand online.

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An online marketing intern... awww...

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A guide to marketing a brand using the Internet. Quirk eMarketing has recently published eMarketing: The Essential Guide to Online Marketing. It tells marketers everything they could ever need to know about using the Internet as a marketing tool.

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Mathematical algorithms used to encode data in order to protect it from unauthorised use.

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The final user of a product or service.

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In BrandsEye lingo, ‘enterprise’ is the term used to describe brands, business and industry.  For example, mentions of your brand can be produced or generated by an Enterprise (like this post for instance).

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The first web page visited when someone enters a website.

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EPC

Earnings Per Click. This is the total amount earned divided by the number of clicks.

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Anything online that you can't be bothered to actually explain.

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A recorded action that has a specific time assigned to it by the browser or the server. Can also refer to a step a visitor takes in the conversion process.

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The last web page a user visit before exiting a website.

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If growth more than doubles with each iteration, it is exponential.

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A URL that is outside of the website.

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An electronic magazine. Also sometimes called an e-mag.

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