The process of analyzing large amounts of data for patterns. This process can be used to predict buying habits, credit card purchases and cross sale capabilities.
to the topQuirk's eMarketing Glossary
Are you just trying to grow your online business and getting swamped in a sea of buzzwords and jargon? eMarketing is full of them and although they are often used excessively, sometimes they are needed to appropriately explain something, or so the eMarketers will tell you.
Well fear not! To combat this wave of wordiness we have put together an eMarketing glossary to help you understand.
Looking for something that doesn't seem to be here? We can't do it alone Quirk Fans! Help us out by sending us your eMarketing related definitions.
Essentially an electronic filing system. Information is organised and stored in a manner that allows you to select the exact data you require.
to the topA link to a page that no longer exists: spiders check these types of links and eventually eliminate them from search engine results. Also see Link Rot.
to the topJakob Nielsen’s term for a user arriving at a site deep within its structure or where search engines index a mirrored copy of content normally inaccessible by search engine spiders.
to the topDirectory websites provide an ordered listing of registered websites in different categories. They are similar to an e-version of Yellow Pages. Yahoo! and Excite are the best known examples of directories.
to the topThe name of a server that distinguishes it from other systems on the World Wide Web: our domain name is quirk.biz.
to the topThese are specially assembled pages that feature keywords for particular product searches. These often redirect visitors to a home page.
to the topAn enterprise that only conducts business online. These enterprises do not have physical stores; the products/services they offer are sold online.
to the topOpt-in is the process by which an individual requests to receive email correspondence from a company. Double Opt-in is the act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.
to the topTransferring files from one computer to another. When you are online you are downloading files from a website server to your PC.
to the topContent such as text, image and form fields on a webpage that change according to user interactivity
to the topwww.quirk.biz
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