Are you just trying to grow your online business and getting swamped in a sea of buzzwords and jargon? digital marketing is full of them and although they are often used excessively, sometimes they are needed to appropriately explain something, or so the eMarketers will tell you.

Well fear not! To combat this wave of wordiness we have put together an digital marketing glossary to help you understand.

Looking for something that doesn't seem to be here? We can't do it alone Quirk Fans! Help us out by sending us your digital marketing related definitions.



A temporary copy of a collection of data. If accessing the original data is proving to be resource heavy (time-consuming), then users can access the cache bypassing having to reload the original data.

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CAD

Computer Aided Design. This is the process of using a computer as a tool to assist with the generation of graphics and designs.

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CTA. A phrase written to motivate the reader to take a specific action and is usually situated at the bottom of a page. These actions can include signing up for a newsletter, contacting the company or booking a holiday.

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The clever mind who is responsible for making the objectives of a campaign a reality, by any means necessary.

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Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003. The U.S. law that regulates commercial email.

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Completely Automated Turing Test To Tell Computers and Humans Apart. A program that asks a user to complete a simple test to prove they are human and not a computer. The most common test is to retype a distorted image of numbers and text into a box that a computer would be unable to read.

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Gives you and idea of how many phrases in a particular Category, BrandsEye ORM has picked up, as well as letting you know the shift in your reputation score as a result of the mentions found for that Category.

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CGM

Consumer Generated Media. Another term for social media.

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The act of news and information being collected and disseminated by the public. Sometimes called public or participatory journalism. Also see Consumer Generated Media.

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The act of generating invalid clicks on an advert. Deliberate invalid clicks may be generated by competitors to waste the media budget of an advertiser or by site owners hosting the advert in order to increase commission from the clicks.

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The pattern of clicks as well as the entry and exit points of a user’s interaction with a website.

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Using scripts to track the number of clicks it takes to enter or exit a website. This can also be used to shield a link from being picked up as a backlink to another site.

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The number of times a link was clicked by a visitor.

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Expressed as a percentage, this refers to the total clicks on a link divided by the number of times that link was shown.

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A business that has both online trading capabilities and physical stores located offline.

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Transactions that take place before information is sent to the server.

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A set of 95 theses organised as a call to action for businesses operating within a newly connected market place.

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CMS

Content Management System. A nifty script or program for maintaining websites. If you have a really hot CMS program you can almost do anything and you no longer have to depend on anyone else when it comes to maintaining your site.

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Umbrella term for all the interactive options for serving customers. It is people-based customer support that includes: collaborative browsing, Web-based text and voice chat, desktop sharing, application sharing, file transfer and phone support.

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The bounty paid by a merchant to an affiliate when the affiliate makes a successful referral.

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Items which appear on every page of a website.

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Stands for Common Short Codes. Users send messages to shortened numbers, usually to get something in return, like a competition entry for example.

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To have good enough value to compete against commercial rivals.

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This refers to online information that could be published anywhere, from blogs to forums and even on Twitter. Consumer generated media is highly valued among individuals looking for information about which brands or companies are trustworthy. It therefore plays a significant role in building and destroying online reputations. The increasing amount of consumer generated media available and the impact that it has on the opinions of other consumers has created a need for Online Reputation Monitoring and Management tools such as BrandsEye.

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Stands for Consumer to Business. When consumers sell products/services to businesses.

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Stands for Consumer to Consumer. When consumers sell products/services to other consumers.

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Advertising on content websites rather than on search sites. Where adverts are placed is based on the content of the website. For example, on a  running magazine website, adverts might be for a running shoe brand.

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A visitor completing a target action.

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A defined path that visitors should take to reach the final objective.

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A defined path that visitors should take to reach the final objective.

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Two phase process which is made up of first analysing the collaborative effect of your eMarketing efforts and then optimising their effect to turn visitors into customers. The aim is to ultimately make your site more effective.

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The percentage of visitors to a website that perform a desired action, such as making a purchase or filling out a form. For example, if 30 visitors out of 100 subscribe to a newsletter, the conversion rate is expressed as 30%.

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A small text file that is stored on an end-user’s computer and allows websites to identify that user, store unique variables and allow the website owner to construct a profile for that user.

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A commercial writer. An SEO copywriter is specialist who is skilled at writing for the optimised Web.

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Raw figures captured for analysis. These are the most basic web analytics metric.

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CPA

Cost Per Action or Acquisition. Refers to the cost of acquiring a new customer. The advertiser only pays when a desired action is achieved. Sometimes called cost per acquisition.

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CPC

Cost Per Click. Refers to when an advertiser only pays when their ad is clicked upon, resulting in a visitor to their site. This is typically from a search engine in Pay Per Click search marketing.

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CPL

Cost Per Lead. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.

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CPM

Cost Per Mille. In Pay per Click advertising, CPM refers to Cost per 1000 ad impressions. An advertiser pays each time 1000 impressions of their ad are shown.

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This is the alternative to traditional copyrights. It allows publishers to licence their content in a variety of ways that are not as restrictive as traditional copyrights. Usually, these licences allow for content to be duplicated and shared as long as this is in accordance with the terms of the licence.

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The Credibility score is also attached to all relevant mentions of your brand. This score is there to determine the level of influence that a mention might have according to who wrote it and where the mention appeared. The Credibility score is rated on a scale of 0 to 10 where 0 is an unknown and obscure to 10 who would be a well known authority or personality in the field.

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In ORM, distribution of the credibility  assigned to mentions is plotted on a graph, allowing you to understand the influence that your consumers have on your reputation and who you should engage with.

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CRM

Customer Relationship Management.

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Marketing other products or services to an existing customer. Cross marketing enhances the ability of generating further sales. Also known as Cross Selling.

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Harnessing the skills, talents and ideas of a broader community, usually through social media.

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CSS

Cascading Style Sheets. This is a language used to describe how an HTML document should be formatted. Cascading Style Sheets provide the ability to separate the layout and style of a web page from the data or information.

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Abbreviation for Comma Separated Values file, used for databases.

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BrandsEye also allows for fully customisable graphs and reports to be generated. These correspond to particular conditions which the user selects (such as authors credibility, sentiment, mention's source as well as websites traffic, PageRank etc.) Reports cantered on the variables of your choice can be created, ensuring that you find out exactly what you need to know about your brand.

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A person who buys or uses goods or services. A person with whom a business must deal.

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The progressive steps a customer goes through when purchasing, using or considering a product or service.

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Cybersquatting occurs when a domain name that contains the name of a well-known brand/subject/trademark i.e. emarketing.com is purchased with no intention of development, but rather to be sold off to the highest bidder.

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