Quirk's eMarketing Glossary

Stands for Business to Business. When businesses sell products/services to other businesses and not to consumers.

Stands for Business to consumers. When businesses sell products/services to consumers.

This button, which is located at the top of a web-browser, allows you to go back to a page you were on previously in a session.

All the links on other pages that will take the user to a specific webpage. Each link to that specific page is known as an inbound/backlink. The number of backlinks influences PageRank so the more backlinks the better - get Linking!

The amount of data a connection is capable of moving, generally measured in bits per second.

An online advertisement in the form of a graphic image that appears on a webpage.

A symbiotic advertising initiative whereby businesses involved promote each other’s services and websites on an exchange rather than paid basis. Also known as link exchange.

An informal un-conference which brings the techs, creatives and geeks together - this is where all the good stuff happens: keep an eye on the Quirk site for the next event in your area.

A term coined by the SEO industry to define the unethical techniques some search engine optimisers use to get their sites ranking at number 1. These practises include keyword stuffing, hidden text and duplication of content. The immediate results may be astounding but the long term results are detrimental as black hat SEO techniques are a no go with the search engines: employ these tactics at your own peril.

Blacklists are lists of IP addresses belonging to organizations that have been identified as SPAMMERS! The ISP’s then use the IP addresses to add to the filter thereby blocking these messages from reaching their final destination.

Also known as a web log, a blog is just that - almost like an online diary. A blog is a type of website that allows users (bloggers) to post entries on different topics and allows readers to comment on these posts. Blog types range from being personal diaries to news commentaries. Blogs are easy to update, encourage repeat visits, create fresh content and natural links. If you're not involved in the blogosphere, you're lost.

A facility whereby users can remark or provide feedback on a particular post. Due to the fact that some individuals or companies have abused this system by automatically spamming blog comments with links to their websites, may comment systems are now moderated or by invitation only.

The world of blogs, bloggers and blog posts. The blogosphere has evolved rapidly since its inception and is destined to grow even more - start blogging! In fact visit our blog and get to it!

A collection of links to other blogs. It is usually found on the home page of most blogs.

This is where you store all the URL’s to sites you have found useful or which you would like to return to.

The number of emails that were unable to reach their final destination due to a hard or soft bounce.

A.k.a I forgot, my mind just went blank - this is what happens when you have been staring at a computer screen for hours on end without a steady supply of caffeine.

BrandsEye is Online Reputation Management (ORM) software, developed by Quirk eMarketing, which allows for real-time monitoring of your brand on the Web.
BrandsEye, which combines human subjectivity with sophisticated technology, acts as an early warning system and allows you to quantify your online reputation and benchmark it against your competitors.

See Web Browser.