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Quirk's eMarketing Glossary

Are you just trying to grow your online business and getting swamped in a sea of buzzwords and jargon? eMarketing is full of them and although they are often used excessively, sometimes they are needed to appropriately explain something, or so the eMarketers will tell you.

Well fear not! To combat this wave of wordiness we have put together an eMarketing glossary to help you understand.

Looking for something that doesn't seem to be here? We can't do it alone Quirk Fans! Help us out by sending us your eMarketing related definitions.

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Testing two variables for a statistically significant influence.
 

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The content that can be seen on a screen without having to scroll down. In Email Marketing, this refers to the portion of an email that can be viewed in the preview pane.
 

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An approach to web design where different browsers and settings are taken into account, ensuring that all people will be able to view the site.

 

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See Account Manager.

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