digital marketing 101

digital marketing 101 is Quirk's guide to online marketing. Comprising several different chapters which cover the full spectrum of online marketing, this guide will provide you with all the knowledge you will need to take your online marketing strategy from zero to machine status. Keep an eye on this site or subscribe to our newsletter to ensure that you get every chapter as it is released.

Digital Marketing 101 - The Chapters:

  1. What is eMarketing and how is it better than traditional marketing?
    A look at how eMarketing differs from traditional marketing and why so many businesses are focusing a lot more time and spend on this dynamic form of marketing.
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  2. The Arrows in the eMarketer's quiver
    In this, the second chapter in our 15-part eMarketing 101 series, we'll be looking at the weapons in the eMarketer's arsenal. In the battle for customers, higher ROI for advertising spend and ultimately, bigger profits are the target.
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  3. Blogging - Everyone else is doing it, so why can't I?
    In this, the third chapter in our 15-part eMarketing 101 series, we'll be looking at the most common form of Social Media... Blogging. Working in synergy with a range of eMarketing services, blogging can do wonders when it comes to ensuring success on the
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  4. A focus on natural search (beginner's guide to SEO)
    Search Engine Optimisation is the key to harnessing the power of Natural Search. Chapter 4, The Beginner''s Guide to SEO, will equip you with all the basics and provide you with a solid platform from which to launch yourself into the exciting world of SEO
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  5. A Case Study - SEO in action
    It's time for Chapter 5 and we're looking to cement what we learned in Chapter 4 by taking a look at SEO in action. The case study looks at how we used SEO to grow traffic; we look at what was implemented and the results that were achieved.
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  6. PPC - you gets what you pays for
    Pay Per Click is one of the most highly targeted and cost effective of the arrows in the eMarketer's quiver. Chapter 6 - PPC (You gets what you pays for) will equip you with a solid grasp of the basics.
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  7. A Case Study - PPC to the rescue
    Once you’ve read about how PPC helped to increase one of South Africa’s major hotel group’s conversion rate by 125%, the benefits discussed in Chapter 6 will become very clear.
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  8. Email Marketing - No not spam
    Email Marketing is not directly translated as spam. A well developed email campaign is one of the most cost effective and efficient ways of driving traffic to your site.
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  9. Affiliate Marketing - because we all need friends
    Referral marketing gets a face lift! Chapter 9 of eMarketing 101 provides you with everything you need to know about starting or joining an affiliate program.
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  10. WebPR and ORM - blah blah blah conversations
    Are you listening to the conversations taking place online? You're not? Online Reputation Management and WebPR are essential if you're going to succeed online in the age of Consumer Generated Media.
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  11. A Case Study - ORM: Keeping Your Ears to the Ground
    In Chapter 10 we looked at how WebPR and Online Reputation Management can work to your advantage. Now we'll take a look at what ORM revealed about four prominent banks.
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  12. Viral Marketing - linkerbation is a normal, natural thing. Perfectly natural
    Chapter 12 is your introduction to the world of Viral Marketing. This eMarketing tactic takes your message and powerfully and quickly spreads it across the Internet, just like the age-old concept of "word-of-mouth", but in an electronic context - what cou
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  13. Online Advertising - Throwing a Banner into the Works
    In the previous chapter, we introduced you to Viral Marketing and the power of online word-of-mouth. In this, the 13th Chapter in our series, we look at Online Advertising, how it works and what it can do for you.
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  14. Conversion Optimisation - Are You Closing the Deal?
    In this, the 14th chapter discussing eMarketing tactics in our 101 series, we take you through the delicate art of Conversion Optimisation.
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  15. A Case Study - 2010 : Can the SA Tourism Industry Meet Online Expectations?
    The last chapter in our eMarketing 101 series will take a look at the online tourism industry in South Africa in the lead up to the soccer World Cup.
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