Are you just trying to grow your online business and getting swamped in a sea of buzzwords and jargon? eMarketing is full of them and although they are often used excessively, sometimes they are needed to appropriately explain something, or so the eMarketers will tell you.
Well fear not! To combat this wave of wordiness we have put together an eMarketing glossary to help you understand.
Looking for something that doesn't seem to be here? We can't do it alone Quirk Fans! Help us out by sending us your eMarketing related definitions.
An agreement between two websites. The affiliate agrees to feature content on their site that aims to drive traffic to another merchant's site. In return the affiliate site receives a percentage of the sales generated by this traffic.
to the topAsynchronous JavaScript and XML. AJAX is a web development technique for creating interactive web applications. AJAX increases usability and speed by ensuring the web page doesn’t have to reload each time a change is made by the user.
to the topThis search engine formally known as Ask Jeeves was founded by Garrett Gruener and David Warthen. Ask Jeeves allowed users to ask questions in everyday language. As at Google, MSN and Yahoo! began indexing pages faster, Ask Jeeves suffered. Though its user base is still significantly smaller than those of the big three, Ask.com is still a popular engine.
to the topAbbreviation of Application Service Provider, essentially a business that provides computer-based services to customers over a network.
to the topAn open source web server. Apache HTTP Server is the most popular web server in use today.
to the topA program designed to send an automated response to incoming emails or text messages.
to the topAn online community of affiliates where members can read or post topics and articles related to Affiliate Marketing.
to the topThe merchant fills the role of the advertiser in an Affiliate Marketing relationship. The merchant implements a tracking system, provides affiliates with the campaign graphics and pays them.
to the topAlso known as "publishers". Affiliates market another merchant's products on their site and earn revenue for successful referrals to that merchant's website.
to the topA number indicating how popular a website is in comparison to other sites, based on information returned by the Alexa Toolbar and Quirk SearchStatus. The number is the index of a given site in long ordered list of popularity, the most popular site at index 1, the second most at index 2 and so on.
to the topAsymmetric Digital Subscriber Line. ADSL is a high speed method of accessing the Internet.
to the topASP. Microsoft's server-side technology for dynamically-generated web pages. ASP of this variety is marketed as an add-on to IIS.
to the topAn Alt Tag is used in HTML to attribute a text field to an image on a webpage. Normally with a descriptive function, this tag tells a user what an image is about and displays the text when the image is unable to load.
to the topAn approach to web design where different browsers and settings are taken into account, ensuring that all people will be able to view the site.
to the topAn algorithm is a mathematical, computational or statistical method that takes a number of variables into account to output a single, quantifiable number that is a function of all of the variables. A good example of a commonly used algorithm is the one used by Google to determine which pages should rank more highly on the SERPs. Another example is the algorithm used by BrandsEye to take into account tagged and weighted criteria to calculate a single Reputation Score.
to the topThe content that can be seen on a screen without having to scroll down. In Email Marketing, this refers to the portion of an email that can be viewed in the preview pane.
to the topA specified task performed by a user, which results in an affiliate being awarded commission.
to the topAn action word, usually used in a call to action (CTA) and tells a visitor what to do.
to the topA GIF (type of image file) which supports animations and allows a separate palette of 256 colours for each frame.
to the topAlternative Reality Game. A game that takes place in both the real world and in a fantasy world, usually involving an online component.
to the topCovert and manipulative use of word-of-mouth advertising or viral marketing.
to the topA GIF is a bitmap file format often used on the World Wide Web. An animated GIF is a series of individual GIF frames joined together to create an animation. It is perhaps the easiest way to create and view simple animations.
to the topMentions requiring immediate attention are highlighted and grouped until they are dealt with, ensuring that urgent interactions are responded to immediately - before negativity has time to fester.
to the topSoftware that assists a business in building customer relationships and analyses ways to improve them.
to the topManagement Mentions that have a high credibility or extreme sentiment (positive or negative) are automatically grouped for further attention.
to the topThe special breed of person who liaises between the client and the agency.
to the topGeneral classification for all the links on the pages that will take a user to a specific web page. Also known as inbound links. The number of backlinks influences PageRank, making relevant links of this type important.
to the topThe amount of data a connection is capable of moving. Generally measured in bits per second.
to the topAn informal un-conference which brings techs, creatives and geeks together - this is where all the good stuff happens - keep an eye on the Quirk site for the next event in your area.
to the topA term coined by the SEO industry to define the unethical techniques some search engine optimisers use to improve their sites ranking. These practises include keyword stuffing, hidden text and duplication of content. The immediate results may be astounding but the long term results are detrimental as Black Hat SEO techniques are a no-go with search engines. Employ these tactics at your own peril.
to the topAlso known as a web log. A blog is a type of website that allows users (bloggers) to post entries on different topics and lets readers comment on these posts. Blog types range from being personal diaries to news commentaries. Blogs are easy to update, encourage repeat visits, create fresh content and natural links. If your company is not involved in the blogosphere - you're lost.
to the topThe world of blogs, bloggers and blog posts. The blogosphere has evolved rapidly since its inception and is destined to grow even more - start blogging! In fact visit our blog and get to it!
to the topA.k.a Filtering. Sometimes emails are prevented from reaching their final destination because of a filter that has been put in place. These filters are usually put in place to block spam.
to the topIn Google Analytics, this refers to the percentage of people that do not progress beyond the entry page within a certain time limit.
to the topBlacklists are lists of IP addresses belonging to organisations that have been identified as spammers. The ISPs use these lists to filter out spam and block messages from these IP addresses from reaching their final destination.
to the topAn application used to access the Internet. Popular browsers include Firefox, Internet Explorer and Safari. See Web Browser.
to the topA collection of links to other blogs. It is usually found on the Home Page of most blogs.
to the topA facility whereby users can remark on or provide feedback on a particular post. Some individuals and companies have abused this system by automatically spamming blog comments with links to their websites, forcing many comment systems to now be moderated or by invitation only.
to the topBrandsEye is Online Reputation Management (ORM) software, developed by Quirk eMarketing, which allows for real-time monitoring of a brand on the Web. BrandsEye combines human subjectivity with sophisticated technology, allowing the quantifying and benchmarking of online reputation.
to the top
Blog Early, Blog Often. A social network based on the same format as Facebook or MySpace. There are numerous applications and add-ons that users can use to enhance its functionality.
to the topStandard wording about an organisation that usually appears at the foot of a press release.
to the topSaving the web address of a web page or website so that it may be easily found again. Bookmarks can be managed with a browser or with an online tool. See Social Bookmarking.
to the topThe list of all websites you have bookmarked are your bookmarks. These are called "favourites" in Internet Explorer.
to the topThe number of emails that were unable to reach their final destination due to a hard or soft bounce.
to the topThese are standard handsets that can make and receive voice calls, send and receive text messages and make use of USSD services.
to the topStands for Business to Business. When businesses sell products/services to other businesses and not to consumers.
to the topStands for Business to Consumers. When businesses sell products/services to consumers.
to the topOne who attacks a brand, normally an industry rival or dissatisfied customer. Compare Brand Evangelist.
to the topOne who lives and breathes a brand, and is capable of spreading the word far and wide. Compare Brand Terrorist.
to the topThe anonymous sending of unsolicited messages over Bluetooth to Bluetooth enabled devices such as mobile phones, PDAs or laptop computers.
to the topExpressed as a percentage, this refers to the total clicks on a link divided by the number of times that link was shown.
to the topTwo phase process which is made up of first analysing the collaborative effect of your eMarketing efforts and then optimising their effect to turn visitors into customers. The aim is to ultimately make your site more effective.
to the topThe percentage of visitors to a website that perform a desired action, such as making a purchase or filling out a form. For example, if 30 visitors out of 100 subscribe to a newsletter, the conversion rate is expressed as 30%.
to the topComputer Aided Design. This is the process of using a computer as a tool to assist with the generation of graphics and designs.
to the topCost Per Action or Acquisition. Refers to the cost of acquiring a new customer. The advertiser only pays when a desired action is achieved. Sometimes called cost per acquisition.
to the topCost Per Click. Refers to when an advertiser only pays when their ad is clicked upon, resulting in a visitor to their site. This is typically from a search engine in Pay Per Click search marketing.
to the topCost Per Mille. In Pay per Click advertising, CPM refers to Cost per 1000 ad impressions. An advertiser pays each time 1000 impressions of their ad are shown.
to the topCascading Style Sheets. This is a language used to describe how an HTML document should be formatted. Cascading Style Sheets provide the ability to separate the layout and style of a web page from the data or information.
to the topCybersquatting occurs when a domain name that contains the name of a well-known brand/subject/trademark i.e. emarketing.com is purchased with no intention of development, but rather to be sold off to the highest bidder.
to the topCTA. A phrase written to motivate the reader to take a specific action and is usually situated at the bottom of a page. These actions can include signing up for a newsletter, contacting the company or booking a holiday.
to the topAdvertising on content websites rather than on search sites. Where adverts are placed is based on the content of the website. For example, on a running magazine website, adverts might be for a running shoe brand.
to the topA temporary copy of a collection of data. If accessing the original data is proving to be resource heavy (time-consuming), then users can access the cache bypassing having to reload the original data.
to the topA business that has both online trading capabilities and physical stores located offline.
to the topMarketing other products or services to an existing customer. Cross marketing enhances the ability of generating further sales. Also known as Cross Selling.
to the topThe pattern of clicks as well as the entry and exit points of a user’s interaction with a website.
to the topThe progressive steps a customer goes through when purchasing, using or considering a product or service.
to the topCompletely Automated Turing Test To Tell Computers and Humans Apart. A program that asks a user to complete a simple test to prove they are human and not a computer. The most common test is to retype a distorted image of numbers and text into a box that a computer would be unable to read.
to the topThe act of generating invalid clicks on an advert. Deliberate invalid clicks may be generated by competitors to waste the media budget of an advertiser or by site owners hosting the advert in order to increase commission from the clicks.
to the topControlling the Assault of Non-Solicited Pornography and Marketing Act of 2003. The U.S. law that regulates commercial email.
to the topThe act of news and information being collected and disseminated by the public. Sometimes called public or participatory journalism. Also see Consumer Generated Media.
to the topUsing scripts to track the number of clicks it takes to enter or exit a website. This can also be used to shield a link from being picked up as a backlink to another site.
to the topContent Management System. A nifty script or program for maintaining websites. If you have a really hot CMS program you can almost do anything and you no longer have to depend on anyone else when it comes to maintaining your site.
to the topThe bounty paid by a merchant to an affiliate when the affiliate makes a successful referral.
to the topThis refers to online information that could be published anywhere, from blogs to forums and even on Twitter. Consumer generated media is highly valued among individuals looking for information about which brands or companies are trustworthy. It therefore plays a significant role in building and destroying online reputations. The increasing amount of consumer generated media available and the impact that it has on the opinions of other consumers has created a need for Online Reputation Monitoring and Management tools such as BrandsEye.
to the topCost Per Lead. Commission structure where the affiliate earns a fixed fee for a lead sent to a merchant.
to the topThis is the alternative to traditional copyrights. It allows publishers to licence their content in a variety of ways that are not as restrictive as traditional copyrights. Usually, these licences allow for content to be duplicated and shared as long as this is in accordance with the terms of the licence.
to the topHarnessing the skills, talents and ideas of a broader community, usually through social media.
to the topGives you and idea of how many phrases in a particular Category, BrandsEye ORM has picked up, as well as letting you know the shift in your reputation score as a result of the mentions found for that Category.
to the topA set of 95 theses organised as a call to action for businesses operating within a newly connected market place.
to the topUmbrella term for all the interactive options for serving customers. It is people-based customer support that includes: collaborative browsing, Web-based text and voice chat, desktop sharing, application sharing, file transfer and phone support.
to the topStands for Common Short Codes. Users send messages to shortened numbers, usually to get something in return, like a competition entry for example.
to the topStands for Consumer to Business. When consumers sell products/services to businesses.
to the topStands for Consumer to Consumer. When consumers sell products/services to other consumers.
to the topThe Credibility score is also attached to all relevant mentions of your brand. This score is there to determine the level of influence that a mention might have according to who wrote it and where the mention appeared. The Credibility score is rated on a scale of 0 to 10 where 0 is an unknown and obscure to 10 who would be a well known authority or personality in the field.
to the topIn ORM, distribution of the credibility assigned to mentions is plotted on a graph, allowing you to understand the influence that your consumers have on your reputation and who you should engage with.
to the topBrandsEye also allows for fully customisable graphs and reports to be generated. These correspond to particular conditions which the user selects (such as authors credibility, sentiment, mention's source as well as websites traffic, PageRank etc.) Reports cantered on the variables of your choice can be created, ensuring that you find out exactly what you need to know about your brand.
to the topA person who buys or uses goods or services. A person with whom a business must deal.
to the topThe clever mind who is responsible for making the objectives of a campaign a reality, by any means necessary.
to the topA commercial writer. An SEO copywriter is specialist who is skilled at writing for the optimised Web.
to the topA link to a page that no longer exists. Search engine spiders check these types of links and eventually eliminate them from search engine results. Also see Link Rot.
to the topThe name of a server that distinguishes it from other systems on the World Wide Web. Quirk's domain name is quirk.biz.
to the topThe act of getting subscribers to confirm their initial subscription via a follow up email asking them to validate their address and hence opt-in again.
to the topDeep linking exists when a user clicks on a link and is taken to a page that is not the homepage, but another page that exists within the site's structure. The landing page where the user is taken to is usually one that is not easily found within the site.
to the topDirectory websites provide an ordered listing of registered websites in different categories. They are similar to an e-version of Yellow Pages. Yahoo! and Excite are the best known examples of directories.
to the topThese are specially assembled pages that feature keywords for particular product searches. These often redirect visitors to a home page.
to the topAn enterprise that only conducts business online. These enterprises do not have physical stores - the products/services they offer are only sold online. Compare Clicks and Mortar.
to the topTransferring files from one computer to another. When you are online you are downloading files from a website server to your PC.
to the topIn Email Marketing, the database is the list of prospects to whom emails are sent and can contain additional pertinent information.
to the topContent such as text, image and form fields on a web page that change according to each user's needs and information.
to the topThe process of analyzing large amounts of data for patterns. This process can be used to predict buying habits, credit card purchases and cross sale capabilities.
to the topThe term used by Jeff Jarvis when his Dell computer malfunctioned and he had a hard time getting appropriate customer service.
to the topDocument Object Model. A web standards approach to representing HTML and XML documents as objects.
to the topAn email authentication system designed to verify the DNS domain of an email sender and the message integrity.
to the topDisk Operating System. A disk manager and program that allows the user to interact with the computer and supervise and control the running of programmes.
to the topDenial of Service Attack is an activity where millions of computers attempt to repeatedly contact a single computer (victim). Due to the volume of activity the victim's computer is unable to cope and subsequently crashes.
to the topIn paid search advertising, this allows keywords used in searches to be inserted into advert copy.
to the topAn alphabetical or classified listing of websites, blogs, products and services and other data for a particular industry i.e. eMarketing directory of suppliers.
to the topLike a systems administrator, the Desktop Support team manage technical errors from broken printers to network glitches.
to the topThe automated process of sorting traffic depending on the device used for access.
to the topMarketing methods, such as mobile, which directly reaches the individual in the target audience.
to the topThe process of marketing a brand using the Internet. In a world where online is everything you may as well pack it in if you don't have a kick-ass website and an effective eMarketing strategy... or you could contact Quirk.
to the topEmail marketing is the most effective of all online marketing tactics. It is extremely cost effective, can be highly targeted and customised, is measurable and best of all takes advantage of the consumer's most prolific touch point with the Internet, their inbox.
to the topElectronic Mail. Email is essentially mail that is electronically transferred from PC to PC. Email allows you to send messages to anyone, anywhere in the world instantly.
to the topMathematical algorithms used to encode data in order to protect it from unauthorised use.
to the topA guide to marketing a brand using the Internet. Quirk eMarketing has recently published eMarketing: The Essential Guide to Online Marketing. It tells marketers everything they could ever need to know about using the Internet as a marketing tool.
to the topA recorded action that has a specific time assigned to it by the browser or the server. Can also refer to a step a visitor takes in the conversion process.
to the topA software application used to compose, send, receive and view e-mails. Some common examples include Outlook, Thunderbird, Apple Mail and Google Gmail.
to the topA faster version of GSM wireless service. It enables data to be delivered at rates up to 384 Kbps on a broadband.
to the topIn BrandsEye lingo, ‘enterprise’ is the term used to describe brands, business and industry. For example, mentions of your brand can be produced or generated by an Enterprise (like this post for instance).
to the topeDucator, as in educator? Get it? The industry requires a certain level of skills sharing and eMarketing eDucators hold regular industry classes, conferences and workshops.
to the topTogether with the Marketing Managers, the eMarketing Strategists know where and how to effectively position a brand online.
to the topFrequency caps are present to limit the number of times we are exposed to the same online advert.
to the topA fake blogas in the Edelman/Walmart Fiasco. In this, a PR firm (Edelman) backed the creation of a fake blog detailing the travel escapades of a couple in America who camped in Wal-Mart parking lots. The whole incident was revealed as being contrived and Wal-Mart/Edelman were strongly criticised by the online and offline community.
to the topFrequently Asked Questions. It’s always useful to have a section like this on your site to give users quick answers to questions they’re likely to have.
to the topThis is the interval, at which email efforts or advertisements such as newsletters are sent, or displayed to users (daily/weekly/monthly etc.).
to the topTechnology used to show video and animation on a website. Although popular, Flash can be bandwidth heavy and unfriendly to search engine spiders because they can't read it. This may negatively impact on your site rankings on SERPs.
to the topAn HTML technique used to combine two or more HTML documents within a single web browser screen. Frames can often cause accessibility and usability issues and their use is largely discouraged by good designers.
to the topEverything you see on your computer screen for that page without needing to scroll downwards. All your critical or most important information should lie above the fold in order to ensure maximum exposure and to entice the user to read more.
to the topFacebook is a social networking site that allows users to join and create profiles, join groups, make friends and post photos. There are also a number of other functionalities that can be added to Facebook in the form of applications.
to the topFacebook applications are add ons that allow users to customise their Facebook experience and perform a number of functions such as playing online games, adopting avatar pets or sending gifts.
to the topFavourite Icon. It is a small icon that identifies a bookmarked site. It can also show in a browser's address bar, making it a worthwhile branding effort.
to the topAn online discussion group usually around a specific topic that a number of users can participate in and comment on.
to the topThese are handsets that offer additional functionality and often include camera and additional storage space. Often they can access the Internet, but they generally have a standard numeric keypad.
to the topA form of qualitative research where a group of people are asked questions in an interactive group setting. From a marketing perspective, it is important tool for acquiring feedback regarding new products and various topics.
to the topAlso Geotargeting. Used to allow you to see where your visitors come from and to give them specific information that is relevant to them.
to the topThe worlds best known search engine. Google offers access to billions of web pages in over 30 languages to searchers from all over the world. Google began life as the research project of two graduate students, Sergey Brin and Larry Page. Years later "Googling" has become a part of our everyday lives, long live Google!
to the topThis program allows web publishers to display Google ads and earn revenue from the hits that generate traffic. AdSense delivers relevant text ads that are targeted to the Google search results pages generated by your visitors' search request.
to the topGoogle's PPC program allows advertisers to display their adverts on relevant search results and across Google's content network via this program.
to the topGrey Hat SEO is what occurs when white hats try and push the limits of what they can get away with. With the rapid evolution of search engines they don't tend to get away with it for very long. See Black Hat.
to the topGraphics Interchange Format. A GIF is an 8-bit-per-pixel bitmap image format using a palette of up to 256 distinct colours. GIFs allow images to be reduced without degrading their quality.
to the topSoftware that compresses a website in order to speed up its download time.
to the topA term coined by AdWords advertisers to describe an unexpected change in Google AdWords policy, introducing a quality score for the landing pages of AdWords ads. It is gaining wider usage as a term to describe (unexpected) decisions and actions taken by Google, which negatively impact Web or search engine rankings, irrespective of whether they relate to Google AdWords or not.
to the topGentoo is the free file management system for Linux and other UNIX based operating systems.
to the topThe defined action that visitors should perform on a website or the purpose of the website.
to the topGoogle Earth is a virtual globe comprised of the super-imposition of satellite imagery, aerial photography and GIS images.
to the topYour Google CV is a dynamic curriculum vitae (resume) which is represented as the results which appear when an individual or company is searched for. Go on, have a look: search for your name on Google. The listings specific to you in the SERPs will form your Google CV. More and more potential employers are using candidate’s Google CVs as a reference, so you’ll want to make sure that nay negative mentions are pushed as far down as possible.
to the topStands for General Packet Radio Service. Delivers wireless packet data services to GSM customers.
to the topStands for Global Positioning System. Satellite-based positioning technology that allows a GPS receiver to calculate its position anywhere on earth with great accuracy.
to the topStands for Global System for Mobile Communications. Most widely used of the three digital wireless telephone technologies. Uses a variation of time division multiple access.
to the topThe free traffic analytics software provided by the search engine giant Google.
to the topAn information type which bridges the gap between physical terrain and a fully integrated digital map of the chosen area.
to the topAlso known as geo-targeting or geo-locating. Used to allow you to see where your visitors come from and give them specific information that is relevant to them based on their location.
to the topHyperText Markup Language. This is the "language" read by web browsers. Certain HTML "tags" are used to structure the information and features within a web page. As an example, HTML emails usually contain graphics and can be interactive.
to the topThe failed delivery of email communication due to an undeviating reason like a non-existent address.
to the topThe body of your PC. Hardware comprises of all the physical components of a computer (monitors, keyboards, printers, drives etc).
to the topThe first page of any website. The home page gives users a glimpse into what your site is about – very much like the index in a book or a magazine.
to the topA link in an electronic document that allows you, once you click on it, to follow the link to the relevant web page. Hyperlinks are often written in underlined, blue text.
to the topA hit, though often mistaken for a measure of popularity, is a request from a user’s browser or web server to view a particular page, file or image.
to the topThe unauthorised use or attempted use of a network or information system. Hacking usually involves bypassing security measures put in place by system administrators.
to the topA data visualisation tool that shows levels of activity on a web page in different colours. Reds and yellows show the areas of the most activity and blues and violets the least.
to the topAn email database that a company generates itself without purchasing or renting names.
to the topA worldwide system of interconnected computer networks. The Internet connects millions of individuals from every corner of the globe. If it wasn't for the Internet we wouldn't be here - needless to say we LOVE it!
to the topInternet Service Provider – this is the company that is providing you access to the Internet e.g. MWEB, AOL, Yahoo! etc.
to the topInternet Information Services. A web server from Microsoft. It is the world's second most popular web server in terms of overall websites.
to the topInstant Messaging is a technology that allows its users to communicate in real-time, via text chat. Essentially your IM system alerts you when a contact on your list is online and you can then initiate a chat session.
to the topIdeas are everything in this online game - you need lots of them. If you're in need of some food for thought, keep on checking those RSS feeds.
to the topA search function specific to one site. This awesome tool allows users to find what ever they are looking for on your site. All they do is type in the search term and hey presto if you have it on your site, they’ll find it.
to the topThe searchable catalogue of documents and pages created by a search engine. Web spiders index websites with the search engines by scanning or crawling them.
to the topThe Internet Protocol (IP) address is a exclusive number, which is used to represent every single computer in a network.
to the topAn element of WebPR, an internet press release is exactly the same as a traditional press release but is released online rather than in print and can be optimized to form part of an SEO strategy.
to the topThe act of deliberately generating impressions of an advert without the intention of clicking on the advert. The result is a reduction in click through rate which can affect Quality Score in PPC advertising.
to the topCustomisable additions that can be loaded onto your iGoogle home page and perform various functions such as weather updates, sports scores or TV guides.
to the topIA is the structural design of shared environments, methods of organising and labelling websites, intranets and online communities and the ways of bringing the principles of design and architecture (structure) to the digital landscape.
to the topMarking a online mention as irrelevant (during the sorting phase) means that it is related your particular key phrases but not relevant to your brand. For example to the brand Apple computers a mention about the fruit may be found but are irrelevant to your brand.
to the topA student learning the eMarketing ropes by gaining practical experience. Also known as a Studling or a 'BrandsEye Pilot'.
to the topAn iFrame is an HTML document which allows additional HTML elements to be embedded within.
to the topInteraction Design defines the structure and behaviours of interactive products and services and user interactions with those products and services. It is grounded in an understanding of real users (goals, tasks, experiences, needs and wants) and balances these needs with business goals and technological capabilities.
to the topA programming language which allows multifaceted and graphical customer applications to be written and then accessed from a web browser.
to the topA popular scripting language that is used on websites to perform client side actions without requiring full page refreshes. Examples include web analytics for page tagging and page animation. See AJAX.
to the topSpecialists in Java, and usually a few other programming languages, the Java team are indispensable in an eMarketing agency.
to the topA word or words used by a searcher on a search engine. In SEO, keywords are the words that a website is optimised to rank for and in PPC, keywords are bid on by advertisers. In Online Reputation Management, a keyword is a term that is used when searching the Internet for mentions.
to the topThis relates to the number of times a keyword/key phrases appear on a webpage. This divided by the total number of words that appear on a page gives you a percentage. The higher the better - but not too high. You don't want to be penalised for keyword stuffing.
to the topTwo or more words that are combined to form a search term/query - often referred to as keywords. It is usually better to optimise for a phrase rather than a single word as more searches will search for a phrase rather a than word as they want more specific and relevant content.
to the topThis term refers to where the keywords/phrases targeted by your SEO efforts rank amongst the search engines - if your targeted terms do not appear on the first 3 pages, start worrying.
to the topThe process of researching what searchers are actually searching for. Copy optimisation revolves around the selection of the best keywords/key phrases. There are a multitude of keyword research tools out there, which will help you discover the best possible keywords to use.
to the topRepeating keywords/phrases over and over ad nauseum in the hopes of improving the page's ranking. Search engines penalise sites heavily for keyword stuffing.
to the topA composite word derived from keyword and quirky. Describes the way one should write for the web: using keywords appropriately, yet still keeping the copy fresh, relevant and quirky. It's all about personality! Thanks to Andre from the Africa Travel Guide for this awesome definition.
to the topKeyword Effectiveness Indicator. It is designed to measure and quantify the quality and worth of a search term.
to the topA metric that indicates whether a website is achieving its goals.
to the topWord/words a page or website is being optimised for. Also used to refer to words that are utilised by of search engine users.
to the topThis unfortunate yet common syndrome results in sites that will not function without the WWW in the URL; it is caused by System Administrators presenting signs of severe DNS laziness.
to the topA link is a URL imbedded on a webpage, if you click on the link you will be taken to that page.
to the topWhen you click on a link and receive an error message or a notification that the website has been moved. This highly frustrating phenomenon known as "link rot" is detrimental to SEO as spiders cannot keep up with the changes. This could be solved by a redirect link being inserted.
to the topThe page a user reaches when clicking on a paid or organic search engine listing or a banner advertisement. The pages that have the most success are those that match up as closely as possible with the users search query.
to the topThe length of time it takes for a page to open completely in the browser window.
to the topA measure of the quantity and quality of other web pages that link to a website.
to the topA file that is automatically created by a web server listing the actions that have occurred. Log file analysis tools show where visitors are coming from, how often they visit, and track their path through the site. When used in conjunction with cookies they provide a much more in-depth information.
to the topLAN. A network of workstations sharing a server within a relatively small geographic area, like in an office.
to the topSoftware that provides information about a site’s visitors, activity statistics, accessed files, click-through paths and other analytical data based on the users behaviour.
to the topAn open source operating system based on UNIX. Linux is used to run web servers and desktops.
to the topA technique for providing useful content that attracts links from other web pages. Particularly applicable when creating content that appeals to social networks and/or bloggers. Our recent eMarketing 101 series is a good example of Link Bait - other websites use this content as a resource.
to the topThe search engine ranking value which is achieved when others hyperlink to your website.
to the topDuplicates of a site usually found on a different server. These sites are used to trick search engines and are usually considered a Black Hat tactic which the search engines will most often penalize by removing both the mirror and original sites from the index.
to the topA test using many variables to determine statistically significant influences on outcomes.
to the topA short paragraph describing the page content. This summary is usually shown on the SERPs if it contains the term searched for. The spiders use the meta tag description to determine the topic of the page, making the use of targeted key phrases important.
to the topA list of the words and phrases that are important and relevant on the web page. The use of targeted key phrases is important here - but remember no keyword stuffing.
to the topMSN Search was developed by Microsoft and comprised of a search engine, index, and web crawler. On September 12 2006, MSN Search evolved into MSN Live Search which offers users the ability to search for specific types of information using search tabs that include the Web, news, images, music, desktop, local, and Microsoft Encarta.
to the topThe four elements businesses need to consider for the success of their marketing efforts: Product, Price, Place and Promotion. The focus and strategy that is placed on each one is entirely dependant on the goals of the marketing strategy.
to the topA blend of the words mobile and weblog. A moblog, consists of content posted to the Internet from a mobile or portable device, such as a cellular phone or PDA. Moblogs generally involve technology which allows publishing from a mobile device.
to the topA search tool that will allow a user to conduct a search across two or more search engines and directories. Examples of meta-search engines include Clusty and Dogpile.
to the topIn Online Reputation Management, mentions refer to the instances when your brand, company or staff members are talked about online, usually by your clients or consumers. Online Reputation Management and monitoring tools, like BrandsEye, seek out mentions and alert you to them, so that your company can respond appropriately.
to the topThis is the owner of the product that is being marketed or promoted. Also referred to as "Advertiser".
to the topInformation that can be entered about a web page and the elements on it that provide context and relevancy information to search engines. These used to be an all important ranking factor.
to the topMySpace is a social networking website that offers users the opportunity to build profiles, collect friend lists, blog, join groups and enjoy a number of other interactive networking activities.
to the topAn open source, Database Management System which is available for both Linux and Windows. Based on goals of speed, robustness and ease of use, this system stores information for use on websites.
to the topA written document detailing the actions necessary to achieve marketing objectives.
to the topIn ORM, the graphic representation of the media sources from which mentions relating to your brand allows you to better understand how particular media types are interacting with your brand.
to the topStands for Multimedia Message Service. An extension on SMS, allows picture, sound or low quality videos to be sent on a wireless network.
to the topThe facilities and technology that provide a public mobile telecommunications service possible.
to the topThe big brains in the conception and application of internal and external marketing strategies.
to the topA number from 0 to 10 indicating how high a site is likely to rank in the search results. Provided by SEOmoz's Linkscape.
to the topBrief text updates that are usually less than 200 characters. These are published via SMS, the Web, IM, email or Mp3 and can either be received by the general online community or a select number of individuals. As of May 2009, the most popular microblogging service is Twitter.
to the topLike etiquette but on the net, netiquette are the social rules that govern online interactions. An example of a net no-no would be IMing someone in caps (this means you’re SHOUTING).
to the topAka noob. Fresh blood – someone who is new to the wonderful online world and are often unaware of netiquette. You have to start somewhere, right?
to the topA word derived from net and citizen. Unlike a newbie, a netizen is an experienced web user. Someone who has spent a significant (if not disproportionate) time on the web.
to the topAn online discussion group usually focussed around a specific topic. Articles are posted and people have discussions around them.
to the topA unique visitor who visits a website for the first time ever in the period of time being analysed.
to the topNoFollow is an attribute of a hyperlink, indicating that the link is not necessarily endorsed by the website and is ignored by search engine spiders.
to the topA NoIndex page is a HTML meta tag (at page level) telling the search engine spiders visiting your site not to display the page in the SERPs.
to the topAlso known as subscribe. Explicitly requesting to receive information from a company via e-mail. All responsible email marketers ensure that only users who have opted in receive their communication. If you haven't opted in - it's SPAM!
to the topAlso known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email.
to the topThese are the listings generally found on the left hand side of a SERP and are not influenced by direct financial payments. These listings are results based on factors such as keyword relevancy within a webpage: SEO is used to boost success.
to the topOnline Reputation Management - the only way you can measure what is being said about your company, product and business methods online. How you are portrayed online is a vital part of any PR strategy, especially when that portrayal is negative.
At Quirk, we use our very own Online Reputation Management tool - BrandsEye - to help our clients secure their reputations online.
to the topThis is also referred to as the read rate. This is the number of emails that are opened in an email marketing campaign as a proportion of the total number of emails sent.
to the topPress releases distributed over the Internet. It is aimed at a broader segment of reader including social media, consumers and journalists.
to the topUnlike proprietary software, open source software makes the source code available so that other developers can build applications for the software, or even improve on it.
to the topYour online reputation refers to how your company, brand or staff is perceived by the online community. It is influenced by the comments that people make about you and your brand on blogs, in forums and discussion groups and on Twitter. It can be damaged or built on, depending on the sentiment of the mentions. Many companies choose to monitor and manage their online reputations to prevent long-term, serious damage to their brands as a result of negative consumer generated media.
to the topA part of a website aimed at providing journalists with pertinent corporate information such as PR contacts, images and press releases.
to the topIt is a "statement of principle, a statement of strategy and a statement of commitment. It meant to spark dialogue, to inspire action and to help the open education movement grow." OED is centred around efforts to promote open resources, technology and teaching practices in education so as to make it freely accessible to all learners.
to the topThis is an absolute gold mine of information and the most reliable indicator of what your reputation is like on the internet. Your final online reputation report can be customised using BrandsEye's filters, to reflect only the information that you deem important - resulting in an overall Reputation Score that can be compared with your competitors or (cheekily) between your CEO and yourself. This Reputation Score acts as the "spot price" of your brand at any moment and is graphed on a time graph for easy comparison.
to the topEntails supporting the "front office" business processes, which include customer contact (sales, marketing and service).
to the topFormerly GoTo.com, bought by Yahoo! And provider of Yahoo!'s PPC advertising. Panama has replaced Overture as the platform that powers Yahoo! Search Marketing.
to the topPageRank gives a ranking or score to every webpage on the Internet based on the number and quality of the page's backlinks, this score is a number out of 10 with 1 being the lowest and 10 being the highest. Anything above 5 means your site is doing well!
to the topPlacing ads for products or services on SERPs (listings appear at the top of the page and on the right hand side) and on content sites across the Internet. These ads are typically small snippets of text linked to merchandise pages. See PPC.
to the topPay per Click. Buying sponsored adverts on search engine results pages and content pages and only paying for those ads on a performance basis. See Paid Search.
to the topThe 'cleanliness' of a mailing list based on previous mailings. A Purity Point of 0 is the best while 1 is the poorest. This decimal number is based on the number of bounces and their type in comparison to the number of emails sent.
to the topSimilar to Pay Per Click, PPL is an advertising payment model in which payment is made on leads not just clicks.
to the topA criminal activity where “Phishers” attempt to fraudulently acquire sensitive information, such as passwords and credit card details. Often this is done by masquerading as something the victim is likely to trust (another person or reputable business) via some form of electronic communication like email, IM or even telephone.
to the topA unique URL which points to the permanent location of a single blog post and its associated comments and Trackbacks.
to the topPacket Internet Groper. A utility that verifies a link or a connection to the Internet.
to the topPublishing audio programs via the Internet, allowing users to subscribe to a feed of new files. Podcasting enables independent producers to create self-published, syndicated "radio shows". Listeners may subscribe to feeds using "podcatching" software such as iTunes (a type of aggregator), which periodically checks for and downloads new content automatically.
to the topAn extension that adds on to the capabilities of a major software package. SearchStatus, for example, is a Mozilla or Firefox plug-in that allows you to see how any and every website in the world is performing.
to the topThe number of page views in a reporting period divided by the number of visits in that same period.
to the topThe number of times a piece of information or content is forwarded to others.
to the topAlso called a news release, this is an electronic or paper document issued to the media with the intention of gaining news coverage. It follows established layout guidelines.
to the topBrandsEye allows you to group your keywords and phrases into categories. For example you could have one category tracking keywords and phrases related to your products and another category tracking your competitors.
to the topThe collection of data to present a new set of findings from original research.
to the topStands for Personal Unblocking Code, used to access a SIM card which has been blocked (due to lost or incorrect PIN number).
to the topBasis for measuring the quality of keywords and determining minimum PPC bids. This score is calculated by measuring a keyword's click-through rate, ad text relevancy, the keyword’s historical performance and the quality of the landing page.
to the topQuirk's beautiful team of marketing-focused designers, developers, copywriters, consultants and researchers.
to the topWhere it all takes place! We have QuirkStations located in Cape Town and Johannesburg, South Africa and Covent Garden, UK.
to the topThe coolest eMarketing agency in the world. Scratch that ... the universe! :-)
to the topThis is how you read your RSS Feeds. These desktop news readers or aggregators display new content from the RSS feeds that you have signed up to. Also known as RSS Aggregator.
to the topReally Simple Syndication. RSS allows you to receive/ syndicate information without having to constantly open new pages in your browser.
to the topThis is when a site agrees to link to another site providing that the other site links back to it in return.
to the topThe URL of the web page that a user was on before reaching yours. The server's logs capture referral URLs and store them in their log files. Furthermore, if a user used a search engine to find your website, the key phrases they used to find your site will be embedded in the referring URL. Intelligent log analysers can then use this data to track how many visitors originate from each key phrase.
to the topReturn on Investment. The ratio of cost to profit. An example of this is advertising spend as a percentage of the revenue that it generates.
to the topReturn on Advertising Spend. Indicates the amount of revenue garnered from each referrer. It is calculated by dividing the total amount of revenue garnered by the total amount of revenue spent on the advertising campaign.
to the topA file written and stored in the root directory of a website that restricts the search engine spiders from indexing certain pages of the website.
to the topThis is the single, quantifiable number, generated by BrandsEye - Quirk’s Online Reputation Management software. It is derived from an algorithm that takes into account all the relevant mentions of a brand and the significance that the user has attached to them. This significance is ascertained through the process of tagging each mention to rank across a number of weighted criteria that include sentiment and credibility. This score provides a benchmark against the brand’s reputation as it fluctuates over time and also allows comparison between a brand and its competitors.
to the topIn search, ranking is used to describe the relative position of a web page in the SERPs.
to the topAn interpretation of data captured. A ratio can be between counts and ratios or a ratio and a count metric.
to the topA unique visitor with two or more visits within the time period being analysed.
to the topA protocol used to indicate to search engine robots which pages should not be indexed.
to the topRating is the process of tagging information onto each mention about your brand. This includes the media origin, sentiment and credibility amongst other things. This process allows for the automated reporting to take place.
to the topWhen conducting ORM, marking a mention as Relevant (during the sorting phase) means that it is related to the brand, of interest to yourself and will be included in your statistics.
to the topA Root Category is essentially a base level category. For example, if you were tracking Google and wanted to compare it to Yahoo! Then both would be Root Categories. Within each root category is a number of sub-categories which contain the actual search phrases.
to the topWhen an 3rd party site/blog/individual recommend a site, product or service provider to a second individual or company.
to the topSearch Engine Optimisation. The creation or tweaking of a website to increase the amount of traffic to it from search engines. The aim is to get the page to rank highly on SERPs.
to the topA tool for searching the Internet. Users of search engines enter keywords relevant to their search and the search engine returns both organic and paid listing results from its databases.
to the topAn awesome toolbar extension for Firefox and Mozilla that allows you to see how any and every website in the world is performing. Designed by Quirkstar Craig Raw, SearchStatus provides extensive search-related information about any site.
to the topSearch Engine Marketing. This is the process of getting a website to achieve top rankings for its chosen key phrases on SERPs. See SEO and Organic Search.
to the topAn automated program that scans or crawls web pages to gather information for search engines. Also called trawlers, crawlers and robots, or bots.
to the topThis is a page at the entry to a site which is usually animated and contains some variation of the phrase ‘click here to enter this site’. These pages are considered detrimental to SEO.
to the topSplit testing begins with a hypothesis and tests this by randomly sending visitors to either option A or option B in a statistically equal manner. This is followed by measuring which has the best conversion rate.
to the topSearch Engine Results Page. The page that shows the results for a search on a search engine. In terms of SEO, websites should aim to be the first result on the SERP.
to the topSearch engines rank webpages based on different sets of criteria: while they may attribute different values of importance to the criteria they tend to consider the same factors in general. The program which search engines use to judge these factors and rank webpages in their SERPs is called their ranking algorithm. Algorithms are regularly updated to combat spam and black hat tactics. As the algorithms change and put more or less importance on certain factors SEO’s do the same. Google’s change in algorithm is termed the Google Dance.
to the topSearch terms are the words entered by the searcher. search engines will then look for these words in their index and return matching results. Also known as Search Query.
to the topThe title of an email communication. As it is the first element of the communication that will be seen, it needs to attract attention and entice the user to open the email.
to the topThe programs on your PC, software is what makes the hardware work in the way you want it to. (word processors spreadsheets, databases etc).
to the topThe failed delivery of an email due to a deviating reason like an overloaded mail box or a server failure.
to the topThis is a signature file which is displayed at the end of an email. It often contains the senders name and full contact details. This short message will appear at the bottom of every email sent. It’s also sometimes called a business card.
to the topA signature quote that appears at the end of an email; it could be a quote or a call to action such as, “Sign up for Quirk’s eMarketing Newsletter.”
to the topSearching is the process of finding information on the Internet through using search engines.
to the topSupplying a URL to the search engines to make them aware that the website and its pages actually exist and/or alerting them to updated content in the hopes of faster and more regular indexing. This is an old-school SEO technique and is no longer necessary.
to the topOnline shopping software that allows you to add chosen product offerings on a site to your cart. You can add, delete and purchase the merchandise in your cart. Also known as shopping basket.
to the topA high level language used to control what the user sees on a site or to manipulate the data stored on a server.
to the topA computer that delivers information and software to other computers linked by a network.
to the topAn abstract or concrete protocol that performs a security-related function and applies cryptographic methods.
to the topThe design and planning of websites involving the technical, aesthetic and functional elements.
to the topThe practice of writing content specifically designed for chosen key phrases. This enhances spiderability and results in higher rankings on SERPs.
to the topUsed to filter visitors into distinct characterised groups to analyse visits.
to the topA method used by major ISPs to confirm that emails do originate from the domain from where it claims to have been sent.
to the topOn a website, a page that links to every other page in the website and displays these links organised according to the information hierarchal structure.
to the topShort Messaging Service. SMSes are text messages that can be sent to mobile phones from the Internet or from other mobile devices.
to the topSimple Mail Transfer Protocol. A protocol for sending messages from one server to another.
to the topSender Policy Framework. An extension of SMTP that stops email spammers from forging the “From” fields in an email.
to the topA type of program that automates the business task of sales associated with effective implementation, productivity and forecasts.
to the topSimilar to an update, the Search Frequency is basically how often BrandsEye ORM scans the Internet looking for mentions of your brand, product or service.
to the topDuring ORM, once you have mentions of your brand that are marked as relevant , you are required to attach a level of Sentiment to it. This is done on a scale of -5 to 5, where a Sentiment score which sits at -5 means anger towards the brand is expressed in the post and 5 means celebration and praise.
to the topBrandsEye ORM measures the distribution of sentiment contained in mentions and automatically plots the information on a graph, allowing you to understand how your consumers and the press feel about you, your brand and your products.
to the topThe handsets have advanced capabilities and allow users to add applications to their phones. They usually have a QWERTY keypad and include 3G and Wifi capabilities.
to the topThe operating system (OS) used on Sun Systems known for its robustness and scalability.
to the topSorting is the process of reading mentions and determining their relevancy to your brand for optimum ORM. The Sorting process allows for a mention to be marked as Relevant, Duplicate, Spam or Irrelevant. All interactions at this point, teach BrandsEye to assist with the sorting process by intelligently reducing irrelevant and spam.
to the topSpam is any mention which is either a collection of nonsensical words on a page or a direct copy of another site. Marking mentions within the sorting process as spam will teach BrandsEye to ignore similar mentions in future (with a 95% margin of certainty).
to the topA person or organisation with an interest (a “stake”) in how a resource is managed.
to the topA set of ideas that outline how a product line or brand will achieve its objectives. This guides decisions on how to create, distribute, promote and price the product or service.
to the topThis allows for the reputation of products, individuals, or competitors to be compared against one another providing real-time SWOT analysis.
to the topAlso called a content scraper, these tools automatically collect content from other websites - a popular tool in black hat circles. Quirk would never do this!
to the topWhether in SEO, PPC or both, a Search Marketer uses search engines to sell products, channel traffic and heighten brand awareness.
to the topLike in most industries, these 'techies' keep the networks up and the bandwidth usage down.
to the topThe Search Engine Optimisation Analyst knows the search industry inside out and is an expert at search volume research, search psychology and statistical data.
to the topStands for Subscriber Identity Module, the chip used in a phone to identify the number/account.
to the topMeasuring the effectiveness of a campaign by collecting and evaluating statistics.
to the topA mechanism used in a blog that shows a list of entries in other blogs that refer to a post on the first blog.
to the topClassification and division into ordered categories, usually hierarchical. In social media, taxonomy can refer to the categorisation of content on the Internet.
to the topText emails or plain text emails do not contain graphics or any kind of markup.
to the topTomcat is a server solution based on the Java Platform that supports the Servlet and JSP specifications. It is open source technology.
to the topA piece of code that tracks a user’s interaction and movement through a website.
to the topNewspapers, magazines, television and publishing houses make up the realm of traditional media.
to the topA micro-blogging platform allowing individuals to communicate directly with their followers.
to the topSpecific details or parts of a strategy that will contribute to accomplishing a goal. Can be a method or an action.
to the topOnce BrandsEye has found and updated your account with new mentions , duplicate mentions are excluded by the filter and you have the opportunity to tag each mention, ranking it in terms of a number of pre-determined criteria. This will ensure that mentions requiring immediate attention are noted and less significant ones will sink to the bottom of the pile.
to the topA row of buttons or icons - which can be horizontal or vertical - that allow the user to select certain desktop or software functions.
to the topUniform (or Universal) Resource Locator. The unique address of a site or web page on the Internet. For example, http://www.gottaquirk.com or www.quirk.biz/glossary
to the topThis refers to the number of individuals who forwarded a specific email on to other users.
to the topUsability is a measure of how easy it is for a user to complete a desired task. Sites with excellent usability fare better than those that are difficult to use.
to the topPresenting search-friendly URLs without question marks and rewriting them on the server in their standard format suitable for use in querying dynamic content.
to the topA marketing term meaning a Unique Selling Proposition or Point. This is what makes a product or service different. Quirk’s USP is that it is a holistic eMarketing service provider.
to the topThe number of individual people visiting the website at least once within a specific period of time. Each individual is only counted once.
to the topAn update occurs every time BrandsEye searches the internet for mentions relating to particular phrases and keywords around your brand and updates your account with all new relevant mentions .
to the topStands for Unstructured Supplementary Service Data. Works on all existing GSM phones. Provides session-based communication, enabling a variety of applications.
to the topStands for Universal Resource Identifier - the technical term used for means to access a resource on the Internet. The term both designates a method to access the resource and which specific resource should be accessed.
to the topUser Experience is a term used to describe the overarching experience a person has as a when interacting with a particular product or service, its delivery, and related artefacts, according to their design. The first requirement for exemplary UX is to meet the exact needs of the customer, without any fuss.
to the topA specialised or niche search. A search within a particular area of interest where the search database is highly refined for relevance to a particular subject.
to the topAlso known as Vodcatsts or Vlogs. A video file which can be subscribed to via an RSS feed. Although the technology to achieve this has been available for a while, only recently has the bandwidth been available to make this a practical reality.
to the topA virus is a destructive program that is loaded onto your PC (hopefully without your knowledge). These little programs can delete or corrupt your files so save yourself the drama and get yourself a good anti-virus software package.
to the topVoice Over Internet Protocol is a system of rules which allow for voice and sound to be streamed, live, across the internet. This allows the system to behave exactly as a traditional telephone.
to the topAn interaction by an individual with a website consisting of one or more page views within a specified period of time.
to the topVendor Relationship Management. The emerging school of thought that incorporates the tools, technology and services that make it easy for customers to manage relationships with vendors.
to the topPublic relations on the web! Online press releases and article syndication promote brands as well as drives traffic to sites.
to the topA term coined by the SEO industry to describe ethical SEO tactics – you’ll only find white hats at the QuirkStation. See Black Hat and Grey Hat.
to the topThe World Wide Web is the complete collection of files written in various mark-up languages and freely available on the Internet.
to the topYour web presence is determined on whether you have a webpage or site on the net. If you don’t you are an unknown force and are losing out!
to the topSite analytics are essential to the success of any website – they provide you with information detailing how visitors are interacting with your site as well as how successful your supporting eMarketing techniques are on your site's performance. Data for the analysis is mined using specialised software – we use ClickTracks! Site analytics provide you with a comprehensive and insightful analysis of your website as well as an insight into what needs to be done to ensure even greater success.
to the topInformation that is passed between people, as opposed to messages from a company to people. See Viral Marketing.
to the topThe layout and structure of a web page. Web design is not solely about making the page look pretty, it’s also about functionality and usability.
to the topThis is what allows you to browse the World Wide Web – examples of browsers include Internet Explorer, Safari and Firefox (Quirk’s number 1 browser).
to the topBest practices for building websites. The web standards are issued by the W3C.
to the topWAN. A network of computers that are relatively far apart and are connected via telephone lines or radio waves.
to the topA remote third-party computer whose job it is to deal with requests coming from web browsers.
to the topViewing the Internet as a platform for content and functionality. This includes delivering and allowing multiple users access to dynamic web applications and content as well as online collaboration, generation and distribution of data and a richer interactive user-experience through website applications that enhance value and ease-of-use. Web2.0 is often considered to include RIAs (Rich Internet Applications) built in AJAX, Flash, Java applets or ActiveX.
to the topA window or a text box for user interaction. An area on a page hosted by a third party, generally used for a small application or syndicated content.
to the topA wiki is an online collaborative tool that allows numerous users to access and edit web page content freely and creatively. It supports links to websites, images and text and can be used for a host of functions, including project planning and document building.
to the topWireless Application Protocol. A technical set of communication standards for the way wireless devices (like cell phones) connect with the Internet.
to the topWorld Wide Web Consortium. An organisation which oversees the Web Standards project. www.w3c.org.
to the topA list of accepted email addresses that an ISP, subscriber or other email service provider allows to deliver messages regardless of the spam filter's settings.
to the topStands for Wireless Application Protocol. A set of standards that allows Web access on mobile devices.
to the topThe wireless technology which is the current standard protocol for networking and connecting to the Internet.
to the topWordTracker is an online tool that helps web site owners and search engine marketers identify keywords and phrases that are relevant to their client's business and likely to be used as queries by search engine visitors.
to the topAny application which is accessed by users through a browser and is run on a web server.
to the topeXtensible Markup Language. A standard used for creating structured documents. XML promises more efficient and organised delivery of data over the internet. XHTML is the XML version of HTML.
to the topOne of the most popular search engines on the net. Yahoo! began its life as the bookmark lists of two graduate students, David Filo and Jerry Yang. Their bookmark list just never seemed to stop growing, and today Yahoo! serves billions of page views worldwide.
to the topIn computer networking, a zone file is a database element of the domain name system (DNS) used by BIND and other DNS server software. A zone file typically contains information that defines mappings between domain names and IP addresses and can also contain reverse mappings which can resolve IP addresses into domain names.
to the topThird Generation of mobile communications systems. 3G networks enable network operators to offer users a wider range of more advanced services while achieving greater network capacity.
to the topA scannable barcode which can be read by certain mobile applications (by taking a photo of the barcode) and convey information such as URLs etc. Also known as a QRC or Quick Response Code.
to the topwww.quirk.biz
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SearchStatus is a toolbar extension for Firefox and SeaMonkey that allows you to see how any and every website in the world is performing.
BrandsEye is the only tool that comprehensively tracks every online mention of your brand, while having the capability to generate a precise score that accurately reflects the state of your online reputation.
Social Network
In the online sense, this refers to a type of website model where individual members become part of a broader virtual community.
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