We are very proud of the work we do for our clients and from time to time we put them into a case study to share them with the world. Below are a few which we would love you to read.
Sun International | Million Thrills Email
Million Thrills is Sun International's monthly email newsletter to a database of about 87 000 subscribers. Over the last year it became clear that the original email template needed some revision as it had become very long due to the wealth of content that needed to be conveyed. We needed to ascertain which content performed best and how to present it. Using split tests and regional databases the results confirmed that the email needed to be divided into regions, rather than targeting South Africa as a whole, in order to keep content relevant to readers.
Using PPC to launch DSTV Mobile
When DStv launched their groundbreaking new service, "DStv Mobile", they asked Quirk to create a campaign to raise awareness and drive sign-ups. Quirk used AdWords on the mobile network to drive qualified traffic to DStv Mobile's website, but targeted the users who would most likely subscribe for the service, those were bored and had nothing to do while waiting in queues, for example. Read more about how targeted keywords and an understanding of user psychology was successfully applied to the challenge.
Sun International Stimorol Springbreak bridges the digital gap
Destination giant, Sun International hosts the Highveld's Biggest Party, Springbreak at Sun City every September. In 2010 Quirk helped Sun International built hype before, during and after the event using the Springbreak Facebook Page and Twitter account as well as through Facebook Engagement ads along with a brave new concept, the POKEN. The success if the event hinged on the creation of terabytes of digital content that shared the real world event on the Web while the Poken device bridged the gap between online and offline interactions. Read this case study for proof that content is still king.
Zonnebloem's online CRM success
In the third quarter of 2010, Wine producer, Zonnebloem asked Quirk to help them increase consumer engagement with their brand. The objectives were to build the brand profile and encourage trial and sharing of knowledge by educating consumers about Zonnebloem wines. A CRM strategy was developed which involved building a profiled database that provided value for Zonnebloem's future marketing efforts. As the campaign utilized a simple entry mechanic in SMS, it worked well and consumer interest was peaked. Find our more about this integrated campaign by reading this case study.
Nokia Connect's Social Media Press Office
Nokia South Africa has a long-standing relationship with journalists, and in the last few years, bloggers and social media pundits have become increasingly important to Nokia to get their message out too. A platform was required to allow journalists and bloggers to access press releases, opinion pieces, photos and multimedia for their articles. Quirk worked with Fleishman Hillard, Nokia's PR company to build an online portal for Nokia releases and multimedia. Read this case study to find out more about the Nokia Connect Press Portal, one of the first of it's kind in South Africa.
Knysna Oyster Festival and Graça Social Media Campaign
Graça is a well-known and loved SA wine brand and recently decided to use Facebook to engage with their fan base. Quirk eMarketing created a custom Facebook tab to promote the Knysna Oyster Festival and Graça's involvement which allowed the brand to leverage off the popular event. Read the case study to find out how successful the strategy proved to be.
Checkers and Durbanville Hills Cheese and Wine Promo 2010
Durbanville Hills briefed Quirk eMarketing to provide digital support for their national cheese and wine competition in association with Checkers. The digital execution's aim was to promote the competition and gain more fans for the existing Durbanville Hills' fan page. Read the case study for more insight into the campaign, the results of which far exceeded expectations.
MWEB Frees the Web
MWEB is South Africa's largest Internet Service Provider. In March 2010, they launched the country's first truly affordable uncapped broadband service and called in Quirk eMarketing to develop a digital strategy aimed at re-establishing them as an innovative ISP and market leader and build a demand for Uncapped ADSL in the online South African community. Quirk set up a Facebook fan page called Free The Web SA. Through constant online interaction, we tapped into an existing conversation about the limitations of the Internet in South Africa and rallied a passionate community around this cause. Watch this video case study for more on the mechanics and the results of this campaign.
Fish Eagle Massive Mix Facebook Engagement Campaign
In June 2010, Flight of the Fish Eagle hosted the latest in their series of "Massive Mix" parties at The Bank in Joburg. The event presented an opportunity for the brand, CRM, activation and digital teams to collaborate in order to engage new consumers. Quirk eMarketing worked with Flight of the Fish Eagle to create hype around the event using Social Media. The campaign presented a cost-effective way to drive attendance and awareness for the event and the Flight of the Fish Eagle Facebook fan page. The event was consequently a runaway success with a full house and a great atmosphere.
Graça Kreeffees 2010 Facebook Campaign
The Graça Kreeffees is an annual lobster festival held in Lamberts Bay, South Africa. This year, Quirk eMarketing was tasked with enhancing online engagement prior to the event, within a limited time and budget. The Social Media plan that we put into action just weeks before the event aimed to excite existing fans, forge real relationships and gain more fans. As a result, the Kreeffees page on Facebook saw a 16% increase in fans and a 60% growth in total user interaction, creating a captive audience for next years' festival. It also resulted in an active community ready to engage with the Graça brand and with each other.
London Vision Clinic (A/B split testing)
In a conversion test for London Vision Clinic, Quirk created two versions of the site's home page. Each page sported identical content, but two different contact forms - both of which led users to the same confirmation page. Google Web Optimizer was used to run, track and report on the test. The test results showed that the conversion rate rose by 7% for the home page sporting the shorter form.
Woolworths (Online Reputation Management)
Woolworths' Valentine's Day Social Media Campaign was launched at the beginning of February. After a misprinted domain name on a banner, Yuppiechef held that domain name ransom for a charitable cause. Quirk was brought in to help with the Social Media engagement and to protect Woolies' brand reputation. Woolworths' positive response to the situation was widely commended by the online community.
London Vision Clinic (Strategic Search Engine Marketing)
In 2006 London Vision Clinic came to Quirk with a need to increase customers and to explore the digital arena. Quirk began with Search Engine Optimisation and soon included Pay Per Click Marketing. Through strategic Search Engine Marketing Quirk was able to increase conversions by whopping 600%.
Sabi Sabi (Pay Per Click)
Years ago Sabi Sabi came to us looking to improve the success of their online activities. In this case study we explore Quirk's success at halving their Cost Per Acquisition and maintain it for two years.
GottaQuirk (Creative Website Developement)
When, in 2009, Quirk redesigned its blog it was all eyes on us and we were ready to prove that we not only talk the talk but also walk the walk (and elegantly at that). We are pleased to report that the results were astounding! With traffic up 41% and engagement up 100% we are very proud of what this has done for our blog.
Pilkington Glass (Holistic Search Engine Marketing)
Pilkington is one of the largest global glass manufacturers and when they came to us to implement Seach Engine Marketing (SEM) we jumped at the challenge and haven't looked back since. With traffic doubling and costs going down by 36% we are dead happy with the results.
Idea Bounty and Castle Lager (Revitalizing established properties)
In 2009 Castle needed a mechanism to promote their brand leading up to and during the 2010 FIFA World Cup. After turning to Idea Bounty to generate creative solutions they quickly received over 170 creative Ideas.
Idea Bounty and Levi Strauss (Connecting with the fans)
Ever since 2003, Levi's® Original Music has hosted many different activation experiences at local South African music festivals. Looking for the next big Idea, they turned to Idea Bounty and quickly received over 250 Ideas from which a winner was selected.
Idea Bounty and BMW (Brand building experience)
BMW needed a means of activating test drives within their target market and looked to Idea Bounty to find the best possible Idea. With over 180 Ideas generated, BMW was satisfied in achieving their goal.
Keedo (Email Marketing)
Keedo has been a client since 2003 and Quirk is tremendously proud of the ongoing relationship. Inline with Keedo's spring launch Quirk provided Website Conversion Optimisation and Email Marketing. The results saw an increase of 355% in conversions and 420% in site traffic. The least we could do for one of our oldest clients.
Southern Sun (Pay Per Click Marketing)
In October 2006, Southern Sun began their PPC marketing campaign to increase bookings, while lowering the cost of booking generation. Quirk needed to drive targeted traffic to the site and to maximise the flow of traffic towards online bookings. Immediately the results were increadible with an average ROI of just under 3000%.
South African Tourism Indaba (Social Media)
In May 2009, the Tourism INDABA conference was held in Durban; an important event on the South African Tourism calendar. Quirk needed to extend the experiences shared at INDABA with those who could not attend, provide up to the minute updates, improve the portal's online presence (search engine ranking, etc.) and create engagement between the international tourism industry and South African Tourism. Quirk achieved exactly that with a very low overall cost per engagement.
Unlimited World (Online Reputation Management)
The Unlimited Group have been using BrandsEye since January 2009 to measure marketing effectiveness, identify conversations to engage in and to provide key insight in driving both digital and business strategy. With the launch of PigeonRace09 (where Winston the pigeon raced ADSL in terms of bandwidth transfer rates) it became clear that the race was getting tremendous amounts of international coverage and BrandsEye was used to measure its overall impact and effectiveness.
eMarketing Textbook (Full Service eMarketing)
Quirk eMarketing has always been heavily involved in education - be it corporate or student. Over the years this has taken place in many ways ranging from our blog, conferencing, lecturing through to articles and many private corporate training sessions. The natural extention was to pool our agency's collective years of experience and write a full 363 page eMarketing textbook called eMarketing - the essential guide to online marketing. The marketing of this textbook has been tremendously successful with 3500 distributed and over 100 000 downloads.
Email Marketing Split Tests
Quirk eMarketing has been running an Email Marketing programme since 2003 to build relationships with readers and to educate the market about by focusing the newsletters on various eMarketing tactics, trends and other quirky titbits. We wanted to make sure it was effective as possible and decided to run a split test to determine the impact of the position of the sidebars.
