We are very proud of the work we do for our clients and from time to time we put them into a case study to share them with the world. Below are a few which we would love you to read.
MWEB Frees the Web
MWEB is South Africa's largest Internet Service Provider. In March 2010, they launched the country's first truly affordable uncapped broadband service and called in Quirk eMarketing to develop a digital strategy aimed at re-establishing them as an innovative ISP and market leader and build a demand for Uncapped ADSL in the online South African community. Quirk set up a Facebook fan page called Free The Web SA. Through constant online interaction, we tapped into an existing conversation about the limitations of the Internet in South Africa and rallied a passionate community around this cause. Watch this video case study for more on the mechanics and the results of this campaign.
Fish Eagle Massive Mix Facebook Engagement Campaign
In June 2010, Whisky brand, Flight of the Fish Eagle hosted the latest in their series of "Massive Mix" parties at The Bank in Joburg. The event presented an opportunity for the brand, CRM, activation and digital teams to collaborate in order to engage new consumers. Quirk eMarketing worked with Flight of the Fish Eagle to create hype around the event using Social Media. The campaign presented a cost-effective way to drive attendance and awareness for the event and the Flight of the Fish Eagle Facebook fan page. The event was consequently a runaway success with a full house and a great atmosphere
Graça Kreeffees 2010 Facebook Campaign
The Graça Kreeffees is an annual lobster festival held in Lamberts Bay, South Africa. This year, Quirk eMarketing was tasked with enhancing online engagement prior to the event, within a limited time and budget. The Social Media plan that we put into action just weeks before the event aimed to excite existing fans, forge real relationships and gain more fans. As a result, the Kreeffees page on Facebook saw a 16% increase in fans and a 60% growth in total user interaction, creating a captive audience for next years' festival. It also resulted in an active community ready to engage with the Graça brand and with each other.
London Vision Clinic (A/B split testing)
In a conversion test for London Vision Clinic, Quirk created two versions of the site's home page. Each page sported identical content, but two different contact forms - both of which led users to the same confirmation page. Google Web Optimizer was used to run, track and report on the test. The test results showed that the conversion rate rose by 7% for the home page sporting the shorter form.
Woolworths (Online Reputation Management)
Woolworths' Valentine's Day Social Media Campaign was launched at the beginning of February. After a misprinted domain name on a banner, Yuppiechef held that domain name ransom for a charitable cause. Quirk was brought in to help with the Social Media engagement and to protect Woolies' brand reputation. Woolworths' positive response to the situation was widely commended by the online community.
London Vision Clinic (Strategic Search Engine Marketing)
In 2006 London Vision Clinic came to Quirk with a need to increase customers and to explore the digital arena. Quirk began with Search Engine Optimisation and soon included Pay Per Click Marketing. Through strategic Search Engine Marketing Quirk was able to increase conversions by whopping 600%.
Sabi Sabi (Pay Per Click)
Years ago Sabi Sabi came to us looking to improve the success of their online activities. In this case study we explore Quirk's success at halving their Cost Per Acquisition and maintain it for two years.
GottaQuirk (Creative Website Developement)
When, in 2009, Quirk redesigned its blog it was all eyes on us and we were ready to prove that we not only talk the talk but also walk the walk (and elegantly at that). We are pleased to report that the results were astounding! With traffic up 41% and engagement up 100% we are very proud of what this has done for our blog.
Pilkington Glass (Holistic Search Engine Marketing)
Pilkington is one of the largest global glass manufacturers and when they came to us to implement Seach Engine Marketing (SEM) we jumped at the challenge and haven't looked back since. With traffic doubling and costs going down by 36% we are dead happy with the results.
Idea Bounty and Castle Lager (Revitalizing established properties)
In 2009 Castle needed a mechanism to promote their brand leading up to and during the 2010 FIFA World Cup. After turning to Idea Bounty to generate creative solutions they quickly received over 170 creative Ideas.
Idea Bounty and Levi Strauss (Connecting with the fans)
Ever since 2003, Levi's® Original Music has hosted many different activation experiences at local South African music festivals. Looking for the next big Idea, they turned to Idea Bounty and quickly received over 250 Ideas from which a winner was selected.
Idea Bounty and BMW (Brand building experience)
BMW needed a means of activating test drives within their target market and looked to Idea Bounty to find the best possible Idea. With over 180 Ideas generated, BMW was satisfied in achieving their goal.
Keedo (Email Marketing)
Keedo has been a client since 2003 and Quirk is tremendously proud of the ongoing relationship. Inline with Keedo's spring launch Quirk provided Website Conversion Optimisation and Email Marketing. The results saw an increase of 355% in conversions and 420% in site traffic. The least we could do for one of our oldest clients.
BrandsEye (Online Reputation Management)
BrandsEye is the sister brand of Idea Bounty and has tracked the reputation of its loving sibling since 30 October 2008. On the 18 August 2009, Idea Bounty ran into a reputation threatening scenario and the Online Reputation Management team quickly stepped in to assist. With a conversion rate of 40% - negative feelings to positive comments - it is clear how a how rapid response can save a brand's reputation.
Southern Sun (Pay Per Click Marketing)
In October 2006, Southern Sun began their PPC marketing campaign to increase bookings, while lowering the cost of booking generation. Quirk needed to drive targeted traffic to the site and to maximise the flow of traffic towards online bookings. Immediately the results were increadible with an average ROI of just under 3000%.
South African Tourism Indaba (Social Media)
In May 2009, the Tourism INDABA conference was held in Durban; an important event on the South African Tourism calendar. Quirk needed to extend the experiences shared at INDABA with those who could not attend, provide up to the minute updates, improve the portal's online presence (search engine ranking, etc.) and create engagement between the international tourism industry and South African Tourism. Quirk achieved exactly that with a very low overall cost per engagement.
Unlimited World (Online Reputation Management)
The Unlimited Group have been using BrandsEye since January 2009 to measure marketing effectiveness, identify conversations to engage in and to provide key insight in driving both digital and business strategy. With the launch of PigeonRace09 (where Winston the pigeon raced ADSL in terms of bandwidth transfer rates) it became clear that the race was getting tremendous amounts of international coverage and BrandsEye was used to measure its overall impact and effectiveness.
eMarketing Textbook (Full Service eMarketing)
Quirk eMarketing has always been heavily involved in education - be it corporate or student. Over the years this has taken place in many ways ranging from our blog, conferencing, lecturing through to articles and many private corporate training sessions. The natural extention was to pool our agency's collective years of experience and write a full 363 page eMarketing textbook called eMarketing - the essential guide to online marketing. The marketing of this textbook has been tremendously successful with 3500 distributed and over 100 000 downloads.
Email Marketing Split Tests
Quirk eMarketing has been running an Email Marketing programme since 2003 to build relationships with readers and to educate the market about by focusing the newsletters on various eMarketing tactics, trends and other quirky titbits. We wanted to make sure it was effective as possible and decided to run a split test to determine the impact of the position of the sidebars.
