Chapter 1: What is eMarketing and how is it better than traditional marketing?

Very simply put, eMarketing or electronic marketing refers to the application of marketing principles and techniques via electronic media and more specifically the Internet. The terms eMarketing, Internet marketing and online marketing, are frequently interchanged, and can often be considered synonymous. eMarketing is the process of marketing a brand using the Internet. It includes both direct response marketing and indirect marketing elements and uses a range of technologies to help connect businesses to their customers. By such a definition, eMarketing encompasses all the activities a business conducts via the worldwide web with the aim of attracting new business, retaining current business and developing its brand identity. Marketing has pretty much been around forever in one form or another. Since the day when humans first started trading whatever it was that they first traded, marketing was there. Marketing was the stories they used to convince other humans to trade. Humans have come a long way since then, (Well, we like to think we have) and marketing has too. The methods of marketing have changed and improved, and we've become a lot more efficient at telling our stories and getting our marketing messages out there. eMarketing is the product of the meeting between modern communication technologies and the age-old marketing principles that humans have always applied. That said, the specifics are reasonably complex and are best handled piece by piece. So we’ve decided to break it all down and tackle the parts one at a time. This week we’ll be looking at the "what" and "why" of eMarketing, outlining the benefits and pointing out how it differs from traditional marketing methods. By the end of the series we're pretty sure you'll have everything you need to tell better marketing stories.

Posted by Satish on 2008/02/19

Marketing has pretty much been around forever in one form or another. Since the day when humans first started trading whatever it was that they first traded, marketing was there. Marketing was the stories they used to convince other humans to trade. Humans have come a long way since then, (Well, we like to think we have) and marketing has too. The methods of marketing have changed and improved, and we've become a lot more efficient at telling our stories and getting our marketing messages out there. eMarketing is the product of the meeting between modern communication technologies and the age-old marketing principles that humans have always applied. That said, the specifics are reasonably complex and are best handled piece by piece. So we’ve decided to break it all down and tackle the parts one at a time. This week we’ll be looking at the "what" and "why" of eMarketing, outlining the benefits and pointing out how it differs from traditional marketing methods. By the end of the series we're pretty sure you'll have everything you need to tell better marketing stories.

Posted by Balakrishnan.S on 2008/02/19

the deffination is most suitable and eassy to remember....

Posted by Avishek Dutta on 2008/05/10

It is good, but it doesn't make clear demarcation among online,e-,digital, internet marketing e-business, and e-commerce. edr0546@yahoo.com

Posted by Dawit Melak on 2008/08/01

The term e-marketing comes in mind with the using of computers that of course is connected t a wide range network (internet). With some part of African still not aware or better still being part of the Information superhighway, then e-marketing is as remote as Africans forming a United states ofAfrica.

Posted by Ivan namme on 2008/09/06

i would like to know how can e-marketing be more fruitful in targeting a large pool of potential customers.how can we exploit e-marketing for maximum returns.any answers.

Posted by pooja on 2008/09/26

Need help with e-sales strategy

Posted by Smita on 2008/10/15

Emarketing may support the traditional marketing, but it takes time for the businesses to depend on emarketing becuasue,most of the population in the world does not have access to the IT.

Posted by Hussein Bulo on 2008/10/27

is e marketing used in most buisness and is it used everyday?

Posted by jade a on 2008/11/11