Chapter 1: What is eMarketing and how is it better than traditional marketing?

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Marketing has pretty much been around forever in one form or another. Since the day when humans first started trading whatever it was that they first traded, marketing was there. Marketing was the stories they used to convince other humans to trade. Humans have come a long way since then, (Well, we like to think we have) and marketing has too.

The methods of marketing have changed and improved, and we've become a lot more efficient at telling our stories and getting our marketing messages out there. eMarketing is the product of the meeting between modern communication technologies and the age-old marketing principles that humans have always applied.

That said, the specifics are reasonably complex and are best handled piece by piece. So we’ve decided to break it all down and tackle the parts one at a time. This week we’ll be looking at the "what" and "why" of eMarketing, outlining the benefits and pointing out how it differs from traditional marketing methods.

By the end of the series we're pretty sure you'll have everything you need to tell better marketing stories.

What is eMarketing?

Very simply put, eMarketing or electronic marketing refers to the application of marketing principles and techniques via electronic media and more specifically the Internet. The terms eMarketing, Internet marketing and online marketing, are frequently interchanged, and can often be considered synonymous.

eMarketing is the process of marketing a brand using the Internet. It includes both direct response marketing and indirect marketing elements and uses a range of technologies to help connect businesses to their customers.

By such a definition, eMarketing encompasses all the activities a business conducts via the worldwide web with the aim of attracting new business, retaining current business and developing its brand identity.

Why is it important?

When implemented correctly, the return on investment (ROI) from eMarketing can far exceed that of traditional marketing strategies.

Whether you're a "bricks and mortar" business or a concern operating purely online, the Internet is a force that cannot be ignored. It can be a means to reach literally millions of people every year. It's at the forefront of a redefinition of way businesses interact with their customers.

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Very simply put, eMarketing or electronic marketing refers to the application of marketing principles and techniques via electronic media and more specifically the Internet. The terms eMarketing, Internet marketing and online marketing, are frequently interchanged, and can often be considered synonymous. eMarketing is the process of marketing a brand using the Internet. It includes both direct response marketing and indirect marketing elements and uses a range of technologies to help connect businesses to their customers. By such a definition, eMarketing encompasses all the activities a business conducts via the worldwide web with the aim of attracting new business, retaining current business and developing its brand identity. Marketing has pretty much been around forever in one form or another. Since the day when humans first started trading whatever it was that they first traded, marketing was there. Marketing was the stories they used to convince other humans to trade. Humans have come a long way since then, (Well, we like to think we have) and marketing has too. The methods of marketing have changed and improved, and we've become a lot more efficient at telling our stories and getting our marketing messages out there. eMarketing is the product of the meeting between modern communication technologies and the age-old marketing principles that humans have always applied. That said, the specifics are reasonably complex and are best handled piece by piece. So we’ve decided to break it all down and tackle the parts one at a time. This week we’ll be looking at the "what" and "why" of eMarketing, outlining the benefits and pointing out how it differs from traditional marketing methods. By the end of the series we're pretty sure you'll have everything you need to tell better marketing stories.

Posted by Satish on 2008/02/19

Marketing has pretty much been around forever in one form or another. Since the day when humans first started trading whatever it was that they first traded, marketing was there. Marketing was the stories they used to convince other humans to trade. Humans have come a long way since then, (Well, we like to think we have) and marketing has too. The methods of marketing have changed and improved, and we've become a lot more efficient at telling our stories and getting our marketing messages out there. eMarketing is the product of the meeting between modern communication technologies and the age-old marketing principles that humans have always applied. That said, the specifics are reasonably complex and are best handled piece by piece. So we’ve decided to break it all down and tackle the parts one at a time. This week we’ll be looking at the "what" and "why" of eMarketing, outlining the benefits and pointing out how it differs from traditional marketing methods. By the end of the series we're pretty sure you'll have everything you need to tell better marketing stories.

Posted by Balakrishnan.S on 2008/02/19

the deffination is most suitable and eassy to remember....

Posted by Avishek Dutta on 2008/05/10

It is good, but it doesn't make clear demarcation among online,e-,digital, internet marketing e-business, and e-commerce. edr0546@yahoo.com

Posted by Dawit Melak on 2008/08/01

The term e-marketing comes in mind with the using of computers that of course is connected t a wide range network (internet). With some part of African still not aware or better still being part of the Information superhighway, then e-marketing is as remote as Africans forming a United states ofAfrica.

Posted by Ivan namme on 2008/09/06

i would like to know how can e-marketing be more fruitful in targeting a large pool of potential customers.how can we exploit e-marketing for maximum returns.any answers.

Posted by pooja on 2008/09/26

Need help with e-sales strategy

Posted by Smita on 2008/10/15

Emarketing may support the traditional marketing, but it takes time for the businesses to depend on emarketing becuasue,most of the population in the world does not have access to the IT.

Posted by Hussein Bulo on 2008/10/27

is e marketing used in most buisness and is it used everyday?

Posted by jade a on 2008/11/11

does e-marketing and digital marketing differ?

Posted by QM on 2008/12/06

e marketing is a simple way to comunicate with their concern personalities before the Internet marketing was very difficult

Posted by muhammad khoso on 2009/01/19

i would like to know,what are all comes under or tools for emaketing strategies.

Posted by mohan on 2009/02/04

Hi.. Thankyou for the valuable info on emarketing.. I have a query ..could you suggest any traditional marketing "theory" which is totally or partially voilated by the concept of emarketing.. It could be in terms of pricing , strategy, motivation , distribution or marketing mix... any theory .. would be grt help.. Regards

Posted by Geet on 2009/03/06

thus emarketing limit itself to email and web advertising?

Posted by dalia santos on 2009/03/13

Hi! What are the factors that may contribute to the limited application of this modern approach of marketing (E-Marketing)>

Posted by Esha on 2009/03/16

how any company use E-marketing in business?

Posted by FAIZAN on 2009/04/08

what does emarketing mean?

Posted by pudilaylay on 2009/06/05

Yes this is truly the one such example like we at Yaqeen Education Foundation are the Pioneers in Providing Education Balanced deen o duinya means u=integration of Islamic education with modern education that existed today and by merging this we get the results creating future monuments in shape of pure hearted people who will bring cahnge in overall system in pakistan. Yaqeen is the Only schooling system which have been talked and appreciated in NATIONAL ASSEMBLY / PARLIAMENT visit us for for more info http://www.yaqeen.edu.pk

Posted by Yaqeen Education Foundation on 2009/06/10