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A Case Study - SEO in action
What The Agency Said
"We were told to only expect results within 6 – 9 months, but three months after implementation of SEO, website traffic had almost doubled. The increased traffic amounts to a considerable increase in the number of website enquiries."
Elly Stavros, Operations Director; Reflector Interactive
Conclusion
This particular case provides an excellent example of an effective SEO campaign.
The absence of other online marketing methods (during the evaluated period) makes it easy to gauge the direct benefits of the campaign, and looking at the traffic statistics for the period, we see that SEO provides traffic benefits above and beyond the number of Search Engine referrals.
Coming soon: Chapter 6. What should you expect?
PPC - You gets what you pays for. Our PPC gurus will take you through the ins and outs of how a well structured PPC campaign can boost your traffic, and more importantly, increase your conversions.
Other Articles in the eMarketing 101 series:
- What is eMarketing and how is it better than traditional marketing?
- The Arrows in the eMarketer's quiver
- Blogging - Everyone else is doing it, so why can't I?
- A focus on natural search (beginner's guide to SEO)
- A Case Study - SEO in action
- PPC - you gets what you pays for
- A Case Study - PPC to the rescue
- Email Marketing - No not spam
- Affiliate Marketing - because we all need friends
- WebPR and ORM - blah blah blah conversations
- A Case Study - ORM: Keeping Your Ears to the Ground
- Viral Marketing - linkerbation is a normal, natural thing. Perfectly natural
- Online Advertising - Throwing a Banner into the Works
- Conversion Optimisation - Are You Closing the Deal?
- A Case Study - 2010 : Can the SA Tourism Industry Meet Online Expectations?
