A Case Study - SEO in action

On-page factors implemented

Keyword research to find targeted keywords that would convert best and increase the amount of targeted traffic to the website
Tweaking of copy by an experienced SEO Copywriter so that pages target selected keywords
Implement keywords in Title, Meta Data, and HTML tags such as heading tags and strong text
Suggest keyword-rich anchor text for internal links

Off-page factors / linking strategy

Extensive research on all online competitors
Investigate all other online marketing efforts that may benefit the client's Search Engine placement
Investigate their link partners and identify natural links
Research around industry-specific directories and forums
Create various titles and descriptions for links so that each submission has a unique title and description while targeting correct key phrases
Submit links to real estate sites and investment property directory sites

Ongoing SEO tasks during the 1st 3 months

Tweaking copy of other web pages of the website to target relevant keywords
Monitor rankings and indexing of pages
Research new keywords to target
Create new content pages to target new keywords
Implementation of link building strategy
Research new methods of link building, relevant to the client's business and marketing exposure needed

Results

While we generally regard initial SEO as a 6 month project, this is a ballpark timeframe and in this particular case, Quirk was able to report positive results within 3 months, possibly due to the domain's age and accumulated trust.

Online marketing efforts were restricted to SEO. This makes this case a particularly good one to study since the positive effects can be measured in isolation.

In summary, the SEO campaign yielded the following results:

After 3 months, total traffic from the 3 major Search Engines was increased by 65.68%

Total website referrals increased by 172.2% over the period
Direct traffic to the site increased by 122.4%

The considerable overall traffic increase can be attributed to the knock-on effect that SEO has for online brand awareness
The number of visitors and repeat visitors showed an increase over the period

Taking into account the average conversion rates for sites such as this one, the resultant profits from SEO efforts comfortably cover SEO costs
The cumulative benefits of the SEO campaign is expected to provide continuing profits over the medium and long term

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