Quirk - eMarketing textbook

Congratulations on a magnificent book that makes for rivetting bed time reading. The book covers all the basic elements of eMarketing in a simplistic and easy to read manner. My marketing students have been provided with a comprehensive introduction to the ever changing and enthralling world of eMarketing in a nontechnical language. Thanks for the thousands of students minds that are going to be irrevocably expanded by this great South African publication! What's more the support services and material has been truly extraordinarily brilliant!

Rodney Duffett, Marketing Lecturer, Cape Peninsula University of Technology

eMarketing – the essential guide to online marketing, is a great resource book which gives clear, simple information on how to get the best results from online marketing. The textbook is now part of our delegate pack in our pan African E Tourism Africa conferences and I know our delegates have found it incredibly useful and easy to follow. We are delighted to be giving our delegates at our E Tourism East Africa conference in Nairobi this week, the PDF version of the text on CD.

Damian Cook, MD, e-tourism Africa

I downloaded the book for free (it's available as such under a Creative Commons license) thinking I knew everything and would likely, at best, pass it on as a resource to a few clients. Sheesh, I got hooked and haven't been able to stop reading it. It's really, really phenomenal.

Mike Stopforth, MD, Cerebra

I wanted to give you and the guys/gals who wrote it... a BIG compliment.
I am reading quite a lot of these books but this is definitely one of the best there is.

Richard Trietsch, owner, Unusual Destinations

Quirk's eMarketing handbook covers all the most important concepts which are necessary for eMarketing excellence today. I would highly recommend it as both a study guide and a practitioner's reference manual. Congratulations to all the QuirkStars on all the thought, research and work that has obviously gone into this.

Dave Duarte, South African Creative Commons Lead, Course Convener at UCT Graduate School of Business and MD of Huddlemind

I found the eMarketing: the essential guide to online marketing an invaluable asset. It encompasses a magnitude of information; real-life scenarios and examples; easy to understand tips and notes. I would recommend this tool to anyone who is part of this ever-evolving world of eMarketing and eCommunication. Two thumbs up!

Wendy Bonthuys, Corporate E-Communication, Distell Group Ltd

The textbook is the perfect starting point for anyone entering the world of online marketing... truly impressive

Stafford Masie, Country Manager, Google South Africa

 

  “This new edition is a valuable resource for students and practitioners of emarketing. The book is a thorough and well-structured guide to all aspects of digital marketing with insights from the frontline of an agency delivering innovative campaigns.” - Gareth Thompson, Senior 

Lecturer in Marketing Branded Goods, London Metropolitan Business School

 

Using Quirk's eMarketing Textbook for internal evangelism at FNB. Excellent stuff.

Andy Hadfield, Online Marketing Manager, FNB.