Quirk’s very own Snowgoose, aka Heidi Schneigansz, spoke at the 11th annual Cape Peninsula University of Technology Media Conference this last weekend. The theme this year was “Online” and focused on the applications and opportunities that the technological environment presents to students and entrepreneurs. Other speakers included Justin Hartman, Dave Duarte, Matthew Buckland, Andrew Rens and Adriaan Peinaar.
Covering the intricate topic of Search Engine Optimisation, Heidi highlighted the role of SEO in an eMarketing strategy and provided some useful insights into how Creative SEO can be implemented in the 21st century.
