Quirk Becomes the First Google Analytics Authorised Consultancy in Africa

Quirk eMarketing is proud to announce it is the first Google Analytics Authorised Consultant (GAAC) in Africa. Quirk is one of just over 100 companies globally to achieve this certification in the four years of the accreditations existence.  

This award is significant to Quirk and its clients given the increasingly important role of analytics and conversion optimization in achieving online results. Quirk’s clients can rest assured that they are benefiting, not only from 10 years of holistic eMarketing experience, but from expertise recognised at a competitive global level. 

The GAAC exists precisely to provide this peace of mind. It only recognises agencies that are leaders in providing practical insight based on a real understanding of analytical data. Google’s endorsement is encouraging for players in the South African eMarketing space who aim to be on par with global leaders such as 77Agency, EpikOne and ROIRevolution. 

“Quirk is a results driven eMarketing agency and solid web analytics is critical in delivering online success. Achieving this Google certification means a huge amount to us, but it will mean even more to our clients who now have access to best of breed skills and professionalism right here in South Africa,” says Rob Stokes, CEO of Quirk eMarketing. “Quirk is extremely proud to be the first company in Africa to pass through the rigorous process and receive this endorsement.” 

The application process required Quirk to submit detailed case studies and proof of credentials. Beyond this, Quirk employees were tasked with passing a rigorous exam, testing their understanding of eMarketing application. They achieved an average pass mark of 98 percent.