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Google Earth South Africa: Quirk provides another intelligent solution

After almost 6 months of development we are proud to release the Google Earth South Africa layer developed for South African Tourism (viewable at http://earth.southafrica.net). This layer is a complete tourist experience and covers a range of attractions that make South Africa the unique tourist destination it is.

We launched the Google Earth South Africa layer at the recent Tourism Indaba in Durban and it has received a great deal of both local and international praise, including Google South Africa’s own Stafford Masie.

Thanks to the strong working relationships between Google in the South Africa, UK, Switzerland and Californian offices, we completed the development within the strict quality guidelines and timeframes which Google expects from a layer of this magnitude. The layer has over 120 points of interest and a fully functional supporting website, providing an itinerary planner, customisable  Trade Resources as well as more detailed information about each area.

“This project fulfills two fundamental objectives for South African Tourism” according to Quirk CEO Rob Stokes, “firstly, it brings more tourists to South Africa, and secondly it offers real value through their online presence.”

Over the past year Google Earth has become a formidable Geo-web provider. With an increase of roughly 250 to 350 million unique users between January and May 2008, it is clear that the value of this platform is being appreciated by the public.

Philipp Hirtz of Google Zurich told us that Google Earth is now available in 27 languages from around the world. He also pointed out that the satellite imagery in Google Earth covers over 30% of the world’s land surface and 50% of the world’s population in sub-meter high resolution. In addition to its existing capabilities, the regularly updated satellite images mean that Google Earth is increasingly the best place to find realistic, up-to-date information - information that can be of huge benefit to tourists the world over.

Google Earth development forms one of the many successes Quirk has achieved in the recent past through our holistic eMarketing offering.
The Google Earth South Africa layer, a bold step for SAT, proves that South Africa is capable of the internationally competitive technological innovation necessary for world class eMarketing success. Needless to say that Quirk is at the forefront of this innovation.

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