eMarketing:

The Most Essential Component of a Contemporary Marketing Syllabus

The most pressing challenge facing business and marketing educators today is that, with technology developing so quickly, it is virtually impossible for them to stay abreast of all the latest trends and practices. In this age, no marketing syllabus is complete without a strong, if not dominant online marketing component. However, this is a complex section to teach because of the lack of textbooks and resources that are available on the South African, and indeed the international market.

Educators who purchase the book can register on the site, and gain access to a number of downloadable lecture notes and presentation slides that will bring educators up to speed with the latest marketing trends and practices and help them to better educate their students; thus making the teaching an online marketing syllabus, easier.

Quirk eMarketing: Committed to the Support of Online Marketing Teachers and Tutors

eMarketing: The Essential Guide to Online Marketing was written by Rob Stokes, a marketing guru and CEO of Quirk eMarketing. With the help of Sarah Blake and his team of QuirkStars, he consolidated Quirk's 10 years of experience of online marketing into a full length textbook that draws on both academic theory and practical experience. Pitched at 3rd and 4th year marketing students, this textbook covers all of the important aspects of online marketing, including chapters on each of the following areas:

Search Engine Marketing
Affiliate Marketing
Web Analytics and Conversion Optimisation
Web Development
Online Copywriting
Online Advertising
WebPR
Online Reputation Management
Pay Per Click Advertising
Viral Marketing
Social Media Marketing
Search Engine Optimisation

It also features a glossary and index as well as summaries and discussion points for each chapter. This eMarketing textbook offers students information that is highly applicable with examples to which they can easily relate. It is the only up-to-date academic resource of its kind in South Africa, making it a must-have guide for each and every undergraduate and post-graduate marketing student.

Online Education

For the students, there are two means through which they can obtain the book. The first is to purchase it from any of the major bookstores stocking it. Alternatively, the book is available as a free pdf-formatted ebook that can be downloaded in one go, or chapter by chapter. This is in keeping with Quirk eMarketing's commitment to the Open Education Declaration, which endeavours to make educational resources freely accessible.